IBM Mobile First Client Presentation
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Transcript of IBM Mobile First Client Presentation
© 2015 IBM Corporation
IBM MobileFirst
© 2015 IBM Corporation2
Mobile is reinventing enterprise strategy
When your app disappoints users, 65% of them will not buy your
other products
Mobile engagement is the consumer battleground
Mobile requires anew approach to IT
100% of the LOB apps in customer-facing roles will be built for
mobile-first consumption by 2017
81% of companies have employee owned devices accessing their network but only 48% have a
mobile security strategy
The impact of mobile
© 2015 IBM Corporation3
The opportunity for mobile
Enterprise use of mobile technology is growing at 25% per year But most critical decisions still require a desktop computer
The average adult has 24 apps on their phone But spends 80% of their time on just 5 of them
The number of custom mobile apps will double compared to 2014 But 85% of companies have a mobile backlog of up to 20 apps
The average person has their mobile devices within arms reach 90% of the time But at any given time malicious code is infecting more than 11.6 million of them
Creating opportunity to reinvent the nature of work
Raising the stakes for real time relevant engagement
Making speed and agility more critical than ever
Making security as important as convenience
© 2015 IBM Corporation4
+Making big data insights actionable on mobile devices requires an elegant and intuitive user experience, designed exclusively for mobility
+Winning the battle for mobile mindshare requires delivering personalized content and experiences to individual users
+Mobile apps are always on, require rapid updates and need to pull enterprise data from inflexible back end systems
+Mobile blends work and personal technology forcing companies to support many usage models - corporate owned, BYOD and shared devices and data
Each new mobile touch point represents both a new opportunity and a new reality.
© 2015 IBM Corporation5
Use mobility for a New Way to WorkEnabling the most critical employees with the best and most intuitive mobile capabilities and insights available. 1
2 Use mobility as a New Way to Engage CustomersUse mobile to capture growth opportunities by attracting, engaging and delighting customers wherever they are.
3 Use mobility as the New Way ForwardRapidly increasing mobile deployment while securing, integrating, and managing every aspect of the mobile enterprise.
Three drivers of success in mobility
© 2015 IBM Corporation6
Put mobile first for a new way to work1
© 2015 IBM Corporation7
Mobile first enterprises attract, engage and delight customers wherever they are
Put mobile first for a new way to engage2
© 2015 IBM Corporation7
© 2015 IBM Corporation8
Mobile first enterprises quickly deliver high quality apps with a modular platform that supports business requirements for speed, and agility
Put mobile first for a new way forward3
© 2015 IBM Corporation8
© 2015 IBM Corporation9
Mobile first enterprise makes mobile secure and
convenient
3 Put mobile first for a new way forward
© 2015 IBM Corporation9
© 2015 IBM Corporation10
IBM MobileFirst delivers apps, infrastructure and ways to engage that are designed exclusively for mobile users, personalized with data, highly secure and convenient.
© 2015 IBM Corporation11
Apps aligned to business strategy
Jumpstart ability to realize value
from apps
High user adoption
Tap unto new business
opportunities quickly
Transform best resources –
employees – into your most productive
assets
Reinvent your business
© 2015 IBM Corporation12
Apps that deliver personalized, relevant,
timely information inthe moment
Apps so intuitive, they’re impactful in
no time
Apps that revolutionize
industries, one process at a time
Apps so smart, they help predict your next move
PlanFlight
Advise& Grow
IncidentAware
ExpertTech
Mobile Transformation Simplified with an Integrated Offering
Reinvention is within reach. MobileFirst for iOS Apps tailored for your industry.
Empowers employees
Solves industry pain point
Powered by analytics
Made first for mobile
© 2015 IBM Corporation13
Engage your customers in new ways
Design and test innovative services,
products and experiences
Gain insight into how different customers
use mobile differently
Access new engagement points
and methods to acquire and grow
customersFast-path integration of the physical and
digital customer experience
© 2015 IBM Corporation14
IBM Marketing Cloud makes it easy to design and automate integrated mobile marketing
Connect customer (or prospect) data dots
across digital touches
Design cross-channel journeys
integrating mobile web, email and push
messages
Understand customer behavior across mobile
web, email and apps
Mobile is the must-win marketing battleground
UNDERSTAND DESIGN ENGAGE
Engage and delight individuals with
contextually relevant content while they are on
the move
Personalize engagement in context of time with real-time detection of user presence within or around a location.
© 2015 IBM Corporation15
Engaging app users in the right
context
Build, integrate and manage apps at scale
Facilitate access to needed data and services
Capture user feedback and continuously
improving
User experience as the starting point of app
design Deliver apps that are secure and
scanned for vulnerability
Standardizedevelopment
tools with scalable, repeatable approach
to building appsEmploy agile
processes to deliver with speed
© 2015 IBM Corporation16
Making good apps into great apps. The New IBM MobileFirst Platform
New or Existing App
APIs
IBM MobileFirst Platform Modular Services
Software or As-a-ServiceOn premises Cloud
Systems of Record Systems of Insight Cloud Services
Contextualize & PersonalizeSecureContinuously
ImproveEnrich With Data
Native HTML5Hybrid
3rd party tools
“
“
© 2015 IBM Corporation17
Secure mobile devices, apps and content
Apply best practice policies and tools
to support users and take automated
actions
Manage the provisioning and deployment of devices for BYOD,
corporate, and shared use case models
Enable the secure deployment and
availability of apps, content while
separating work and personal data
Prevent loss of sensitive data that can compromise
a company’s reputation and
integrity
Deliver secure user access and protect mobile transactions that are connecting
to your network
© 2015 IBM Corporation18
Secure DocumentSharing
Content Collaboration
Mobile ThreatManagement
Malware Protection
Mobile EnterpriseGateway
Enterprise Access
One security and management platform for all your mobile assets
IBM MobileFirst Protect
Manage and secure devices, apps, content, and user access in the enterprise
Advanced Management
Visibility & Control
Secure Productivity Suite
Mobile Workplace
© 2015 IBM Corporation19
IBM has an extensive range of Mobility services to help you plan and execute your mobile strategy
We offer services to help you with:Mobile strategy Mobile app development Mobile device management Mobile infrastructure Mobile security
© 2015 IBM Corporation20
Innovation
Leadership
Growth
Experience
Resources
IBM is the ONLY Vendor named a Leader in Seven Gartner Magic Quadrants related to Mobile IT1
IBM issued more patents for mobile technologies than any other company in 20144
IBM’s Mobile Business Tripled in 20142
IBM has helped over 5000 clients become mobile enterprises2 including 80% of the largest airlines, major banks and discount retailers3
IBM has the worlds largest digital agency and mobile consultants and experts2
IBM MobileFirst is the partner of choice for enterprise mobility