Hydrogen Fuel Cell

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Hydrogen Fuel Cell Hydrogen Fuel Cell Šćepan Miljanić Šćepan Miljanić Itana Nuša Bubanja Itana Nuša Bubanja 1/8 University of Belgrade FACULTY OF PHYSICAL CHEMISTRY FACULTY OF PHYSICAL CHEMISTRY As a Commercial Energy Device As a Commercial Energy Device
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University of Belgrade FACULTY OF PHYSICAL CHEMISTRY. Hydrogen Fuel Cell. As a Commercial Energy Device. Šćepan Miljanić Itana Nuša Bubanja. What is a Hydrogen Fuel Cell?. Hydrogen Fuel Cell  is a device that converts chemical energy contained in hydrogen - PowerPoint PPT Presentation

Transcript of Hydrogen Fuel Cell

  • Hydrogen Fuel Cell epan MiljaniItana Nua Bubanja */8University of BelgradeFACULTY OF PHYSICAL CHEMISTRY As a Commercial Energy Device

  • What is a Hydrogen Fuel Cell?*/8Hydrogen Fuel Cellis a devicethat converts chemical energy contained in hydrogen into electrical energy, through a chemical reaction.

  • Why Hydrogen Energy?*/8

  • Our Idea*/8Hydrogen Fuel CellExperimental Research and DevelopmentCommercial DevicePrivate useHouse SupplyElectrochemistryCatalystsImprove the ConstructionBenefitsEnergyTransportEnergy StorageGreen andEnvironmental ChemistryPriceAcceptable

  • Identify topic area

    */8Resources and MaterialssurveyTargetCostumersIdea MapAnalyzed Survey Results Mind GenomicsMARKET SEGMENTATIONMARKETING PHRASESSEGMENTATION WIZARDHow does Mind Genomics work?

    All Groups

    Total SampleLight visit to branch (0-3)Heavy visit to branch (4 to 7+)Light internet/PDA/Blackberry Usage (0-3)Heavy internet/PDA/Blackberry Usage (0-3)Extremely/Very SophisticatedSophisticatedNot very/Not at all sophisticatedI am very comfortable with technologyI am somewhat comfortable with technologyNot sure/Somwhat uncomfortable/Very uncomfortable with technologyMaleFemaleUnder 4040 and older$50,000Segment 1 of 4Segment 2 of 4Segment 3 of 4Segment 4 of 4

    Base Size:(267)(197)(70)(192)(75)(44)(114)(109)(99)(119)(49)(70)(197)(68)(199)(123)(123)(105)(50)(59)(53)

    Constant:312643293550262834312332302333264534283126

    Online Collaborative

    OC1Connect online in 'real time' with a customer rep via instant messaging, voice over IP or video conferencing via your computer-01-3-24-10-03-1-41-13-2-32225-13

    OC2Use our online tool to find and schedule at your convenience an online working session with an expert such as investment broker, insurance agent, and/or loan officer-3-3-3-53-7-40-3-41-3-3-4-3-3-21-116-12

    OC3Faster loan application processwork in real time online with a loan officer-00-2-230-21-00-3-511-11-40-812-8

    OC4Our bank's customer service reps will help you browse and use our online banking services-1-0-4-22-6-230-32-51-3-0-0-2-0-610-10

    Online Other

    ON1We allow you to pay bills securely using your mobile devices (cell phone, PDA, Blackberry, etc.)-4-5-3-5-1-4-2-70-7-8-4-4-3-5-3-92-13-9-2

    ON2No more paper mail... We will send you statements and images of transactions securely by email-2-2-1-3-0-11-22-1-3-1-0-20-31-65-17-52

    ON3We will answer all your requests in 'real time' by email, instant or text messaging11212-11231-211013-27-113-1

    ON4We offer 'On demand' status reports for services requests (e.g., loan application) delivered to you via e-mail, text or instant messaging11-1-1402011-1-01112-66-4-3-0

    In-Branch Recognition

    BR1We will recognize our customer's mobile phone signal when entering a branch so we can recommend appropriate bank products, promotions and special services-4-5-3-4-5-4-1-81-7-7-4-44-7-4-7-3-6-112

    BR2We have the most secure biometric system that identifies you as you enter the branch so we can process your needs faster2123-1-0315-11316-015-18-56

    BR3We offer a bank-issued smart card so we can recognize you entering the branch and process your needs faster4435252553544732626-313

    BR4Choose a secure eye or finger security scan to identify you immediately in-branch and at ATM4344244382-0435308310-13

    In-Branch Other

    BO1'Real time' voice and video conferencing in-branch so you can access our experts in ANY banking department12-110-35-1201-12212-0-4-6613

    BO2All of our bank departments are connected in 'real time' so we get all your needs met in the branch quickly112-05-130211-221121-2-8315

    BO3Manage all you banking needs with self-service state of the art kiosk and be confident that live help is available if needed-2-0-6-1-4-71-2-1-1-4-4-11-30-4-8-8-318

    BO4We have a secure electronic signature for all in-branch services and transactions.. so banking can be done anywhere at anytime22323141312322225-4-2417

    Misc. 1

    MS1Our priority customers get priority service immediately upon entering a branch318327319-0-110133310-21641

    MS2New technology insures consistent banking experiences on your computer, PDA or cell phone, at ATM & over the phone2051372-19-3-3311226-316-1-1

    MS3Securely access and manage accounts or funds transfers by PDA, Internet or automated telephone32517641100-3623337-3186-2

    MS4Our bank employees use dedicated Voice-over IP line so call-in customers get what they need fast with no hassles or loss of information231224317-0-0038050-3136-2

    Misc. 2

    MC1Use one encrypted password for all banking services via Internet, cell phone or PDA11-21-0-01031-4201123-312-64

    MC2Now you can schedule time online to meet with our banking experts in a branch, online and/or by teleconferencing-2-1-5-3-0-40-4-3-0-6-3-22-4-1-4-210-13-4

    MC3We keep the most secure customer identity system anywhere via biometric identification3415-134235-2528238017-77

    MC4Bank employees use Internet-enabled application for faster service ..one screen shows all relevant customer/bank information01-2-02-54-121-4004-13-1-27-1111

    Level of Banking Sophistication

    Total SampleExtremely/ Very SophisticatedSophisticatedNot very/ Not at all Sophisticated

    Base Size:(267)(44)(114)(109)

    Constant:31502628

    Online Collaborative

    OC1Connect online in 'real time' with a customer rep via instant messaging, voice over IP or video conferencing via your computer-0-10-0

    OC3Faster loan application processwork in real time online with a loan officer-00-21

    OC4Our bank's customer service reps will help you browse and use our online banking services-1-6-23

    OC2Use our online tool to find and schedule at your convenience an online working session with an expert such as investment broker, insurance agent, and/or loan officer-3-7-40

    Online Other

    ON3We will answer all your requests in 'real time' by email, instant or text messaging1-112

    ON4We offer 'On demand' status reports for services requests (e.g., loan application) delivered to you via e-mail, text or instant messaging1020

    ON2No more paper mail... We will send you statements and images of transactions securely by email-2-11-22

    ON1We allow you to pay bills securely using your mobile devices (cell phone, PDA, Blackberry, etc.)-4-4-2-7

    In-Branch Recognition

    BR3We offer a bank-issued smart card so we can recognize you entering the branch and process your needs faster4525

    BR4Choose a secure eye or finger security scan to identify you immediately in-branch and at ATM4443

    BR2We have the most secure biometric system that identifies you as you enter the branch so we can process your needs faster2-031

    BR1We will recognize our customer's mobile phone signal when entering a branch so we can recommend appropriate bank products, promotions and special services-4-4-1-8

    In-Branch Other

    BO4We have a secure electronic signature for all in-branch services and transactions.. so banking can be done anywhere at anytime2141

    BO2All of our bank departments are connected in 'real time' so we get all your needs met in the branch quickly1-130

    BO1'Real time' voice and video conferencing in-branch so you can access our experts in ANY banking department1-35-1

    BO3Manage all you banking needs with self-service state of the art kiosk and be confident that live help is available if needed-2-71-2

    Misc. 1

    MS3Securely access and manage accounts or funds transfers by PDA, Internet or automated telephone3641

    MS1Our priority customers get priority service immediately upon entering a branch3731

    MS4Our bank employees use dedicated Voice-over IP line so call-in customers get what they need fast with no hassles or loss of information2431

    MS2New technology insures consistent banking experiences on your computer, PDA or cell phone, at ATM & over the phone272-1

    Misc. 2

    MC3We keep the most secure customer identity system anywhere via biometric identification3342

    MC1Use one encrypted password for all banking services via Internet, cell phone or PDA1-010

    MC4Bank employees use Internet-enabled application for faster service ..one screen shows all relevant customer/bank information0-54-1

    MC2Now you can schedule time online to meet with our banking experts in a branch, online and/or by teleconferencing-2-40-4

    Comfort with Technology

    Total SampleComfortable with technologyNot Comfortable with technology

    Base Size:(267)(99)(168)

    Constant:313429

    Online Collaborative

    OC1Connect online in 'real time' with a customer rep via instant messaging, voice over IP or video conferencing via your computer-03-2

    OC4Our bank's customer service reps will help you browse and use our online banking services-10-2

    OC3Faster loan application processwork in real time online with a loan officer-0-0-1

    OC2Use our online tool to find and schedule at your convenience an online working session with an expert such as investment broker, insurance agent, and/or loan officer-3-3-3

    0

    Online Other0

    ON3We will answer all your requests in 'real time' by email, instant or text messaging13-0

    ON4We offer 'On demand' status reports for services requests (e.g., loan application) delivered to you via e-mail, text or instant messaging111

    ON1We allow you to pay bills securely using your mobile devices (cell phone, PDA, Blackberry, etc.)-40-7

    ON2No more paper mail... We will send you statements and images of transactions securely by email-2-1-2

    0

    In-Branch Recognition0

    BR4Choose a secure eye or finger security scan to identify you immediately in-branch and at ATM481

    BR2We have the most secure biometric system that identifies you as you enter the branch so we can process your needs faster25-1

    BR3We offer a bank-issued smart card so we can recognize you entering the branch and process your needs faster453

    BR1We will recognize our customer's mobile phone signal when entering a branch so we can recommend appropriate bank products, promotions and special services-41-7

    0

    In-Branch Other0

    BO4We have a secure electronic signature for all in-branch services and transactions.. so banking can be done anywhere at anytime232

    BO2All of our bank departments are connected in 'real time' so we get all your needs met in the branch quickly121

    BO1'Real time' voice and video conferencing in-branch so you can access our experts in ANY banking department120

    BO3Manage all you banking needs with self-service state of the art kiosk and be confident that live help is available if needed-2-1-2

    Misc. 1

    MS3Securely access and manage accounts or funds transfers by PDA, Internet or automated telephone310-1

    MS1Our priority customers get priority service immediately upon entering a branch39-1

    MS2New technology insures consistent banking experiences on your computer, PDA or cell phone, at ATM & over the phone29-3

    MS4Our bank employees use dedicated Voice-over IP line so call-in customers get what they need fast with no hassles or loss of information27-0

    Misc. 2

    MC1Use one encrypted password for all banking services via Internet, cell phone or PDA13-1

    MC3We keep the most secure customer identity system anywhere via biometric identification333

    MC4Bank employees use Internet-enabled application for faster service ..one screen shows all relevant customer/bank information02-0

    MC2Now you can schedule time online to meet with our banking experts in a branch, online and/or by teleconferencing-2-3-2

    Gender Age Income

    Total SampleMaleFemaleUnder 4040 and older$50,000

    Base Size:(267)(70)(197)(68)(199)(123)(123)

    Constant:31323023332645

    Online Collaborative

    OC1Connect online in 'real time' with a customer rep via instant messaging, voice over IP or video conferencing via your computer-01-13-2-32

    OC3Faster loan application processwork in real time online with a loan officer-0-511-11-4

    OC4Our bank's customer service reps will help you browse and use our online banking services-1-51-3-0-0-2

    OC2Use our online tool to find and schedule at your convenience an online working session with an expert such as investment broker, insurance agent, and/or loan officer-3-3-3-4-3-3-2

    Online Other

    ON4We offer 'On demand' status reports for services requests (e.g., loan application) delivered to you via e-mail, text or instant messaging1-01112-6

    ON3We will answer all your requests in 'real time' by email, instant or text messaging111013-2

    ON2No more paper mail... We will send you statements and images of transactions securely by email-2-0-20-31-6

    ON1We allow you to pay bills securely using your mobile devices (cell phone, PDA, Blackberry, etc.)-4-4-4-3-5-3-9

    In-Branch Recognition

    BR3We offer a bank-issued smart card so we can recognize you entering the branch and process your needs faster4447326

    BR2We have the most secure biometric system that identifies you as you enter the branch so we can process your needs faster2316-015

    BR4Choose a secure eye or finger security scan to identify you immediately in-branch and at ATM4435308

    BR1We will recognize our customer's mobile phone signal when entering a branch so we can recommend appropriate bank products, promotions and special services-4-4-44-7-4-7

    In-Branch Other

    BO4We have a secure electronic signature for all in-branch services and transactions.. so banking can be done anywhere at anytime2322225

    BO1'Real time' voice and video conferencing in-branch so you can access our experts in ANY banking department1-12212-0

    BO2All of our bank departments are connected in 'real time' so we get all your needs met in the branch quickly1-221121

    BO3Manage all you banking needs with self-service state of the art kiosk and be confident that live help is available if needed-2-4-11-30-4

    Misc. 1

    MS4Our bank employees use dedicated Voice-over IP line so call-in customers get what they need fast with no hassles or loss of information2038050

    MS3Securely access and manage accounts or funds transfers by PDA, Internet or automated telephone3623337

    MS1Our priority customers get priority service immediately upon entering a branch310133310

    MS2New technology insures consistent banking experiences on your computer, PDA or cell phone, at ATM & over the phone2311226

    Misc. 2

    MC3We keep the most secure customer identity system anywhere via biometric identification3528238

    MC4Bank employees use Internet-enabled application for faster service ..one screen shows all relevant customer/bank information0004-13-1

    MC2Now you can schedule time online to meet with our banking experts in a branch, online and/or by teleconferencing-2-3-22-4-1-4

    MC1Use one encrypted password for all banking services via Internet, cell phone or PDA1201123

    Segments

    Total SampleSeg 1 Self Driven Online Banking SeekersSeg 2 Technology/ High Security SeekersSeg 3 Collaborative Online SeekersSeg 4 Personal Touch with Technology

    Base Size:(267)(105)(50)(59)(53)

    Constant:3134283126

    Online Collaborative

    OC1Connect online in 'real time' with a customer rep via instant messaging, voice over IP or video conferencing via your computer-0225-13

    OC3Faster loan application processwork in real time online with a loan officer-00-812-8

    OC4Our bank's customer service reps will help you browse and use our online banking services-1-0-610-10

    OC2Use our online tool to find and schedule at your convenience an online working session with an expert such as investment broker, insurance agent, and/or loan officer-31-116-12

    Online Other

    ON3We will answer all your requests in 'real time' by email, instant or text messaging17-113-1

    ON4We offer 'On demand' status reports for services requests (e.g., loan application) delivered to you via e-mail, text or instant messaging16-4-3-0

    ON2No more paper mail... We will send you statements and images of transactions securely by email-25-17-52

    ON1We allow you to pay bills securely using your mobile devices (cell phone, PDA, Blackberry, etc.)-42-13-9-2

    In-Branch Recognition

    BR3We offer a bank-issued smart card so we can recognize you entering the branch and process your needs faster426-313

    BR4Choose a secure eye or finger security scan to identify you immediately in-branch and at ATM4310-13

    BR2We have the most secure biometric system that identifies you as you enter the branch so we can process your needs faster2-18-56

    BR1We will recognize our customer's mobile phone signal when entering a branch so we can recommend appropriate bank products, promotions and special services-4-3-6-112

    In-Branch Other

    BO4We have a secure electronic signature for all in-branch services and transactions.. so banking can be done anywhere at anytime2-4-2417

    BO2All of our bank departments are connected in 'real time' so we get all your needs met in the branch quickly1-2-8315

    BO1'Real time' voice and video conferencing in-branch so you can access our experts in ANY banking department1-4-6613

    BO3Manage all you banking needs with self-service state of the art kiosk and be confident that live help is available if needed-2-8-8-318

    Misc. 1

    MS3Securely access and manage accounts or funds transfers by PDA, Internet or automated telephone3-3186-2

    MS1Our priority customers get priority service immediately upon entering a branch3-21641

    MS4Our bank employees use dedicated Voice-over IP line so call-in customers get what they need fast with no hassles or loss of information2-3136-2

    MS2New technology insures consistent banking experiences on your computer, PDA or cell phone, at ATM & over the phone2-316-1-1

    Misc. 2

    MC3We keep the most secure customer identity system anywhere via biometric identification3017-77

    MC1Use one encrypted password for all banking services via Internet, cell phone or PDA1-312-64

    MC4Bank employees use Internet-enabled application for faster service ..one screen shows all relevant customer/bank information0-27-1111

    MC2Now you can schedule time online to meet with our banking experts in a branch, online and/or by teleconferencing-2-210-13-4

    Segments 2 opt conc

    Total SampleSegment 1 of 4Segment 2 of 4Segment 3 of 4Segment 4 of 4

    Base Size:(267)(105)(50)(59)(53)

    Constant:3134283126

    OC1Connect online in 'real time' with a customer rep via instant messaging, voice over IP or video conferencing via your computer-0225-13

    BR4Choose a secure eye or finger security scan to identify you immediately in-branch and at ATM4310-13

    MS3Securely access and manage accounts or funds transfers by PDA, Internet or automated telephone3-3186-2

    MC3We keep the most secure customer identity system anywhere via biometric identification3017-77

    CONCEPT SCORE4036753521

    Total SampleSegment 1 of 4Segment 2 of 4Segment 3 of 4Segment 4 of 4

    Base Size:(267)(105)(50)(59)(53)

    Constant:3134283126

    OC1Connect online in 'real time' with a customer rep via instant messaging, voice over IP or video conferencing via your computer-0225-13

    BR2We have the most secure biometric system that identifies you as you enter the branch so we can process your needs faster2-18-56

    MS1Our priority customers get priority service immediately upon entering a branch3-21641

    MC3We keep the most secure customer identity system anywhere via biometric identification3017-77

    CONCEPT SCORE3833712827

    com with tech opt 2

    Total SampleI am very comfortable with technologyNot very/somewhat comfortable with technology

    Base Size:(267)(99)(168)

    Constant:313429

    OC1Connect online in 'real time' with a customer rep via instant messaging, voice over IP or video conferencing via your computer-03-2

    BR4Choose a secure eye or finger security scan to identify you immediately in-branch and at ATM481

    BO4We have a secure electronic signature for all in-branch services and transactions.. so banking can be done anywhere at anytime232

    MS3Securely access and manage accounts or funds transfers by PDA, Internet or automated telephone310-1

    CONCEPT SCORE395828

    Total SampleI am very comfortable with technologyNot very/somewhat comfortable with technology

    Base Size:(267)(99)(168)

    Constant:313429

    ON3We will answer all your requests in 'real time' by email, instant or text messaging13-0

    BR4Choose a secure eye or finger security scan to identify you immediately in-branch and at ATM481

    MS1Our priority customers get priority service immediately upon entering a branch39-1

    MC3We keep the most secure customer identity system anywhere via biometric identification333

    CONCEPT SCORE415732

  • How does Mind Genomics work?*/8ProductVariable setLevels setOriginal DesignProduct should be presented as a solution of customer problem!

  • Algebra of mind*/8Variables/LevelsVariables/Levels(Permutation 1)Variables/Levels(Permutation 2)Variables/Levels(Permutation n)Original Experimental DesignAlex Gofman, Howard Moskowitz, ISOMORPHIC PERMUTED EXPERIMENTAL DESIGNS AND THEIR APPLICATION IN CONJOINT ANALYSIS, Journal of Sensory Studies 25 (2010) 127-145**

  • Contact info:Dr epan MiljaniProfessor and DeanUniversity of Belgrade, FACULTY OF PHYSICAL CHEMISTRYStudentski trg 12-16, 11158 Belgrade, [email protected]

    Itana Nua BubanjaPhD studentUniversity of Belgrade, FACULTY OF PHYSICAL CHEMISTRYStudentski trg 12-16, 11158 Belgrade, [email protected]

    */8Thank you!

    */8/8*/8/8