How to Write Sales Copy

Like AppSumo

Ever Heard of ?

Daily deals site for

digital products

Ever Heard of ?

5 years old, and have

750,000 subscribers!!!

Ever Heard of ?

Daily deals site for

digital products

They’ve Used

Sales Copywriting

to Fuel Their

Explosive Growth

So, What Can You Learn

From the AppSumo Approach

to Writing Sales Copy?

Loads!

Let’s take a closer look…

AppSumo’s main page is set up like a Landing Page

There’s no mistaking what

they want visitors to do…AppSumo’s main page is set

up like a Landing Page

Why? Because…More subscribers = Permission to market

(clever!)

AppSumo’s main page is set up like a Landing Page

There’s no mistaking what

they want visitors to do…

Further down the page, you see their current deal

Curiosity + Fear = Magnetic Headline

Outcome it produces

Subscribe = Permission

Social Proof

People like to

know they’re

getting a deal

More social proof

Gets reader

to think &

feel the story

A good story can

entice you to

keep reading…

As we scroll,

the story

continues

You’re part

of the story

Great visual

layout of text

- Some bolded text

- Text not crowded

- Short sentences

Easy to read, right?

Informal and

friendly tone

of voice

Embedded

Command Not ‘you may need’

- ‘you need’

More social

proof…‘It must be good!’

Exclusivity can

be a powerful

‘psychological

trigger’ to

motivate

Calls to Action

‘More reasons

why you should

buy’

“How will I remember all that?”

Here it is, one more time:

Here it is, one more time:

1. Constantly drive email opt-ins

Here it is, one more time:

1. Constantly drive email opt-ins

2. Attention grabbing headlines

Here it is, one more time:

1. Constantly drive email opt-ins

2. Attention grabbing headlines

3. Storytelling to do the selling

Here it is, one more time:

1. Constantly drive email opt-ins

2. Attention grabbing headlines

3. Storytelling to do the selling

4. Focus on buyer’s outcome

Here it is, one more time:

1. Constantly drive email opt-ins

2. Attention grabbing headlines

3. Storytelling to do the selling

4. Focus on buyer’s outcome

5. Informal tone of voice

Here it is, one more time:

1. Constantly drive email opt-ins

2. Attention grabbing headlines

3. Storytelling to do the selling

4. Focus on buyer’s outcome

5. Informal tone of voice

6. Use social proof

Here it is, one more time:

1. Constantly drive email opt-ins

2. Attention grabbing headlines

3. Storytelling to do the selling

4. Focus on buyer’s outcome

5. Informal tone of voice

6. Use social proof

7. Psychological triggers

Here it is, one more time:

1. Constantly drive email opt-ins

2. Attention grabbing headlines

3. Storytelling to do the selling

4. Focus on buyer’s outcome

5. Informal tone of voice

6. Use social proof

8. End with Call to action

7. Psychological triggers

Easy, right? :-)

For more sales copywriting

ideas you can use in

your business…

Visit http://copydojo.com