PPC Management: How To Write Influential and Effective Ad Copy
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Transcript of PPC Management: How To Write Influential and Effective Ad Copy
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© 2016 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission.
PPC MANAGEMENT: HOW TO WRITE INFLUENTIAL
& EFFECTIVE AD COPY
2 9/22/2016
PPC (pay per click) is a form of advertising in which the advertiser pays a publisher every time that their particular ad is clicked.
There are some strategies involved to ensure that someone actually clicks through, and there are a few solid tips you can put to use that will help make your PPC management skills and advertising work!
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With Google AdWords, it’s an absolute requirement that you keep it concise and to the point – but the
words that you put into the block do matter.
Keep It Concise
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Content management and PPC management services can make a world of difference in how your copy and advertising is presented. A knowledgeable
group or person who’s very familiar with PPC management and Google AdWords can get you started on the right track
Utilize PPC Management
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Simply put, don’t ask the consumer a question. This applies to any industry, no matter what your brand or service is.
Don’t Ask Questions You Already Know The Answer To
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Simple CTA keywords for PPC could include: Free shipping, Round-the-clock support, Free estimate, Limited time offer, Free offer
Add a CTA in the Ad Itself
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Ensure that your ads are up to date. Don’t let ads from an old sale linger on. Also, make your ads extremely local.
Make Ads Local and Timely
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ITVibesCan Help Irrespective of the purpose why you are writing your content, your goal is to make it compelling so that it can be read. Compelling content will inspire your readers to take the action you need them to take.
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ITVibesCan Help Are you in search of a compelling and persuasive content that will portray you as an expert in your field or niche? Do you need an engaging content for your business? Let ITVibes do the writing for you.
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