Strings

Things

New England Patriots

Attributes•Football Team•In a league (the NFL)•Has players•Tom Brady is one of them•Are in the AFC East•So are several other teams:• Buffalo Bills• Miami Dolphins• New York Jets

•Etc.

Wearable Devices and

Embeds

Stable Landscape? – Not So Much

The Old Fashioned Corner Store

The Shopping Mall

Then the World Went Online

Yes, We Had These

Too

In the Future: Consumers Will Always Check Your Reputation and “Trustability”

Consumer Behavior Will Continue to Shift

Kami arrived 15 min. early!

Eric was 45 min. late!

Be an Expert or Go Home

You Can’tBuild TrustWith RandomWriters!

Authenticity is Hard to Fake

Fake ItTo YouMake ItDoesn’tWork

Credit: David Amerland

This Matters in the Real World

SomeoneMockingThe Event

Pursue Extreme Differentiation

Same Old Content Won’t Cut It

Highly Differentiated Content Does

Links are the Result Not the Goal

Focus on Reputation and Brand

You Can’t Vote For Yourself

Press Releases Done Right

True Value of Press Releases – Generate Interest from Media

Don’t Look Natural, Be Natural

Strong social media presences are like a built in PR channel

Influencers are the Accelerant

Influencer

Solving Problems for Others is Engagement that is Memorable

If You Have to

Argue That It’s a Good

Link, It’s Not!

It’s aGoodLink!

The Company You Keep Defines You

New York Times Ignoring You Today?Start “Smaller!”

Where We Need to Head

Thank You!

Eric Enge

eenge@stonetemple.com@stonetemple

+Eric Enge(508) 485-7751

www.stonetemple.com