Watch This: Video Marketing That Search Engines Love (Adam Crosley, Reel Impact)
How to make search engines fall in love with your website?
Transcript of How to make search engines fall in love with your website?
+10yearsSEOexperience Serialentrepreneur BusinessAngelMajes:c.comFrenchAmbassadeur
BoardMemberSEOcamp
@FrancoisGoube
We face new challenges
Yesterday’s solutions are a non sense today
Penalties are getting Tough
You can’t go where the wind blows
SEO is like building a relationship
Say hello Attractiveness Accessibility Fidelity Recommendation Be Gentle
Bots + Content = 5
Good content improves your User Experience – Better usage metrics making you panda-proof
What Metrics to track my content
Number of words Rich Content integration Near duplicates distribution Rankings on money keywords Bounce rate, Pageviews, Time Spent on Page…
Be accessible
Is there a lot of obstacles for Google to love your website?
Launchacrawler Analyzeyourlogs
Fidelity & Google
Always answer 200 OK Answer very fast No 302 redirect No Errors 4xx / 3xx No thin content
How can Google hear about me?
Linking – Total Backlinks – Refdomains
How cool are the people talking about me? – Learn to understand your BL
• Anchors Quality • Topical Trust Flow
Care about your neighborhood
Where is my website located? Don’t link to websites with inappropriate content Check it on a regular basis – Outlinks – C-Level IPs
Get appropriate tools
Track your onpage factors Track your offsite factors Track your rankings
You can’t do SEO without accurate Data
www.oncrawl.com
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MERCI @Oncrawl