Travel search-engines
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Transcript of Travel search-engines
Polytechnic Institute of NYU SPRING’09
Travel Search Engines
1 of 13
Outline
• Intro • Threats for agents • E-‐commerce • SideStep • Yahoo! FareChase • Conclusion
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Intro
• Old model: Travel agents • System used: GDS ,designed by airlines. • E-‐commerce model: First B2B • Travel agents’ main source: airlines commission • Airlines were looking how to reduce payments • SoluKon -‐ new channels: Web sites, call centers • Benefit: reach travelers directly
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Traditional Model
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New Model
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Threats for agents
• DisintermediaKon (airline companies)
• ReintermediaKon (Cybermediaries)
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E-commerce
• Products are sold effecKvely over the Web
• Many travel Web sites were established
• Examples: Expedia, Travelocity, Sidestep, Kayak, Farechase and Priceline.
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What is Metasearch?
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Top 9 Travel MSS
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SideStep
• SideStep -‐ the traveler's search engine
• Type: Metasearch engine
• Income: AdverKsing and referral fees
• Alliances with leading travel marketers
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SideStep strategy
• Acquired TripUp
• Acquired TravelPost
• The Trips Facebook applicaKon
• The Extended Info applicaKon
• SideStep toolbar
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Yahoo! FareChase
• Yahoo! FareChase – online travel search engine
• Type: Metasearch engine
• The site provides useful search tools
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YFC advantages
• FareChase is the default search engine
• Travelocity booking engine sKll avaliable
• Fourth largest travel aggregator
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Conclusion
• Get new and save exisKng customers • Branding issues • ConKnuous improvement
Thank You!
Any Questions?