How to leverage Crowdfunding for book pre-order in Publishing?

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www.andrewchow.sg

Transcript of How to leverage Crowdfunding for book pre-order in Publishing?

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Branding. Entrepreneurship. Social Media. Publicity

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Spirit of Service

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Professional Affiliation

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Adult Learning Network

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Published Books

Malaysia Best Seller

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mbassadors

B rand

A

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Media & Publicity

More than 290 interviews/feature in 8 years from over 40 local and international media

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Crowdfunding Platforms

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Crowdfunding Overview

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Crowdfunding Process

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It’s not just about the Money

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Crowdtivate

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Creating a Campaign

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What do you need?

• Powerful Intro Video (2min) • Overall Summary of the book • Who is this book written for? • Why support this book for pre order? • The author(s) and accolades • Hear what others say about the author • Content of the book • Tiers of order (rewards) • Case study -

https://www.crowdtivate.com/projects/view/1430?slug=Public+Relations+247

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Designing the Rewards

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Coverage

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Coverage

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Essential Crowdfunding Tips for Success

• Shorter Campaigns Are More Successful

• Entertain with a Compelling Story

• Incorporate Engaging Crowdfunder Videos

• Offer Seven or More Reward Tiers

• Select a Platform that Best Suits Your Campaign

• Walk the Talk!

• Show Past track records

• Invite some Influencers on board

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“There will be No Funding if there is No Crowd”

@ideasandrew

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