Crowdfunding Roadmap - Readying a Successful Crowdfunding Campaign
How to leverage Crowdfunding for book pre-order in Publishing?
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Transcript of How to leverage Crowdfunding for book pre-order in Publishing?
Branding. Entrepreneurship. Social Media. Publicity
Spirit of Service
Professional Affiliation
Adult Learning Network
Published Books
Malaysia Best Seller
mbassadors
B rand
A
Media & Publicity
More than 290 interviews/feature in 8 years from over 40 local and international media
Crowdfunding Platforms
Crowdfunding Overview
Crowdfunding Process
It’s not just about the Money
Crowdtivate
Creating a Campaign
What do you need?
• Powerful Intro Video (2min) • Overall Summary of the book • Who is this book written for? • Why support this book for pre order? • The author(s) and accolades • Hear what others say about the author • Content of the book • Tiers of order (rewards) • Case study -
https://www.crowdtivate.com/projects/view/1430?slug=Public+Relations+247
Designing the Rewards
Coverage
Coverage
Essential Crowdfunding Tips for Success
• Shorter Campaigns Are More Successful
• Entertain with a Compelling Story
• Incorporate Engaging Crowdfunder Videos
• Offer Seven or More Reward Tiers
• Select a Platform that Best Suits Your Campaign
• Walk the Talk!
• Show Past track records
• Invite some Influencers on board
“There will be No Funding if there is No Crowd”
@ideasandrew