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How to: Advanced Social Media Techniques
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Telling Stories With Social Media Mandy Jenkins @mjenkins [email protected] LANG Extravaganza, March 2012
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A lesson for journalists in curation, crowdsourcing, storytelling and covering breaking news using social media tools.
Transcript of How to: Advanced Social Media Techniques
Breaking News
Trendsmap.com
Local Twitter Trends
trendsmap.com/local/us/cityname
Breaking News 101
●Consult with your staff to develop a hashtag (if there isn't one)
● If your staff is tweeting, pull in their tweets to your site
●Watch keywords, RT important tidbits (even from competitors)
Live Tweeting● Don’t transcribe; observe, report and give
context● Pass on quotes, who is there, add in
photos● Use tweets as your notes● Note significant pauses and stops ● Check facts before you hit “tweet”
Say what you don’t know
Link to fresh content
Link to fresh content
QIK (Mobile LIVE video)
Search.Twitter.Com/advanced
Search by keywords, location, time Search quickly - before the stream is taken over by reaction
When You Find Leads
● Connect with eyewitnesses, get contact info
● Have them wait for a reporter on
scene ● Verify!
Ask permission
●“Mayor” is great source about a business or venue (employee or customer)●See who has checked in for breaking news story
Crowdsourcing...●Finds sources fast●Saves you time●Engages your community●Brings more (and new) voices to your news reports
Before Crowdsourcing●Build engaged community (follow people, converse with them) ●Use multiple platforms (Twitter, Facebook, website, newspaper, IRL)
Find Sources Fast
Ask for What You Want
When Crowdsourcing●Say what you know●Say what you don’t know●Say what you want/need to know●Don’t spread rumors●Vet sources & information●Ask questions as you gather info●RT with context, note if it's verified
Authenticate & attribute●Ask: “How do you know that?”●Check links, tweets & background information on sources●Contact sources directly (IRL, phone)●Link to original source & attribute●Corroborate with other info
Google Docs
●Gathering info using Forms
●Get results ●Results flow into a shareable spreadsheet
Crowdsourced map: Google Maps
All Our Ideas
Feature Example - TBDNews Example - HuffPost
Storytelling
Telling A Story Through Tweets
● Tell anecdotes and reported observances in multiple updates
● Make it a narrative● When promoting a long story: Tweet
highlights with a link
Storytelling on Facebook
● Add milestones to your timeline for notable dates
● Include photos if you can, highlight them● Create Facebook Pages for specific
projects to use the Timeline● Add videos
Tell Your Story Here
● Write short stories and updates apart from your stories or blog right on Facebook
● You have a lot of space, so go for it!● Tag those involved
Tell Your Story Here
Mix it Up
What is curation?Museum curator:●Studies topic●Chooses relevant content (other sources & museum collection)●Authenticates●Groups related items●Provides context●Presents exhibit
Journalism curator:●Studies topic●Chooses relevant content (social media, blogs, staff)●Authenticates●Groups related items●Provides context●Presents collected content
What to Curate
● What you're reading to inform your work ● Tweets, Facebook posts, videos and other
content from other sources and your readers
● Items you may want to blog about ● Stuff to read later
How to find it● Keep open searches on search.Twitter.
com for local keywords ● Establish a hashtag for readers to send
you info/photos ● Make keyword alerts for content:
Google.com/alerts
Curate Via Your Social Feeds
● Share relevant info and links from you and others
● RT others' tweets on the subject
(pending verification)
Storify
● Can pull in tweets, public Facebook comments, photos from Flickr & Instragram
● Pulls in video from Youtube or via some embeds
● Embeds story previews with links● Can import other Storifys (or parts of
them)
Use the Storify Plugin
● Easiest way to save specific tweets and Facebook updates
● Save stuff for later, for research● All things saved go to your Storypad
Your Storypad
● Easiest way to save specific tweets and Facebook updates
● Save stuff for later, for research● All things saved go to your Storypad
Other curation tools●Twitter's Tweet embed feature●Chirpstory●QuoteURL.com
Mandy Jenkins
[email protected]@mjenkins
Blog: Zombiejournalism.comThese slides & more at slideshare.
net/mandyjenkins
THANKS!
