How has Marketing Management changed

in recent years?

Marketing Management has drastically changed in the last few years.

Let’s see some new key changes that came up.

Network Information Technology

To create greater competition and growth opportunities

Privatization

Many countries have converted public companies to private ownership andmanagement to increase their efficiency.

Heightened Competition

Industry Convergence

Retail Transformation

Disintermediation

Consumer buying Power

Business buyers can run a reverse auction.

Via the Internet, consumers can compare product prices and features and order goods online, bypassing limited local offerings.

Consumer Information

Consumer Participation

Companies now invite consumers for designing and market offerings via workshops and public interactions.

The

Marketing

The 4 P’s of Marketing

Credits:

• Based on Chapter 1 of 'Marketing Management' by Kotler Keller

• Images from: www.newslocker.com www.go2markets.com www.elegantthemes.com www.sjog.org.au www.resource9.com www.jaywalkerconsulting.com alphapricing.com

Thank You!

Created by Gaurav Rampuria, IIT Guwahati, during an internship by Prof. Sameer Mathur, IIM Lucknow.

www.IIMInternship.com