How has marketing management changed in recent years ?
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HOW HAS MARKETING MANAGEMENT CHANGED IN RECENT YEARS ?
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Transcript of How has marketing management changed in recent years ?
HOW HAS MARKETING MANAGEMENT CHANGED IN RECENT YEARS ?
NEW MARKETING REALITIES
INFORMATION TECHNOLOGY
GLOBALIZATION
DEREGULATION
HEIGTENED COMPETITION
RETAILS TRANSFORMATION
CONSUMER BUYING POWER AND INFORMATION
CONSUMER PARTICPATION
COMPANY ORIENTATION TOWARD THE MRKETPLACE
PRODUCTION CONCEPT
PRODUCT CONCEPT
CONSUMER PREFER PRODUCT THAT ARE WIDELY AVAILABLE AND INEXPENSIVE.
BUSINESS CONCENTRATED ON ACHIVENG HIGH PRODUCTION EFFICIENCY, LOW COST AND MASS DISTRIBUTION.
USEFUL FOR MARKED EXPANDATION.
SUPPORT CONSUMER FAVOR, QUALITY, PERFORMANCE OR INNOVATIVE FEATURE.
SELLING CONCEPT
MARKETING CONCEPT
USED MOSTLY FOR UNSOUGHT GOOD.
CUSTOMER CENTERED, SENSE AND RESPOND PHILOSOPHY.
THE JOB IS TO FIND RIGHT PRODUCT FOR YOUR CUSTOMER. ITS GOAL IS BEING MORE EFFECTIVE THAN COMPETITORS IN CREATING, DELIVERING,AND COMMUNICATING SUPERIOR VALUE TO YOUR TARGET MARKET.
HOLISTIC MARKETING CONCEPT
IT ACKNOWLEDGE THAT EVERYTHING MATTERS IN MARKETING .
RELATIONSHIP MARKETING
RELATIONSHIP MARKETING AIMS TO BUILD MUTUALLY SATISFYING LONG TERM RELATIONSHIP WITH KEY CONSTITUENTS IN ORDER TO EARN AND RETAIN THEIR BUSINESS.
INTEGRATED MARKETING
INTERNAL MARKETING
AN ELEMENT OF HOLISTIC MARKETING, IS THE TASK OF HIRING, TRAINING AND MOTIVATING ABLE EMPLYEES WHO WANT TO SERVE CUSTOMER WELL.
PERFORMANCE MARKETING PERFORMANCE MARKETING REQUIRES UNDERSTANDING THE FINANCIAL AND NON-FINACIAL RETURNS TO BUSINESS SOCIETY FROM MARKETING ACTIVITIES PROGRAMS.
FINANCIAL ACCOUNTABILITY
SOCIAL RESPONSIBILITY MARKETING
4 PS
MODERN MARKETING MANAGEMENT 4PS
New market realities
Company orientation toward marketplace Relationship marketing Integrated marketing Performance marketing Four P s
CREDIT
Philips kotler
Marketing Management : a south Asian perspective
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Prof. Sameer Mathur IIM-L
Marketing Management : DR. Ajeet Kumar Shukla
Slideshare.net
PRESENTATION BY
B. COM, MAHATMA GANDHI KASHI VIDYAPITH
VARANASI
INTERN IIM-L (MARKETING MANAGEMENT)
MENTOR: PROF. SAMEER MATHUR
THANK YOU
