New Marketing : The Game Changed
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Transcript of New Marketing : The Game Changed
![Page 1: New Marketing : The Game Changed](https://reader035.fdocuments.in/reader035/viewer/2022081602/548e2ec3b4795969178b4648/html5/thumbnails/1.jpg)
Photo: by binaryape
The game changed…
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We didn't need brands. We knew that Hans made the best cheese.
Hans was the brand.
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Finding stuff people want, Finding a way of getting it to them and Getting them to talk about it.
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Winning at industrialisation Making average stuff for average people
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Broadcast dominatedSo we bought eyeballs . . .and interupted.
Photo by Bill on Capitol Hill
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Photo: by Ilya
We could create brandsThey listened, They believed you . . .and the message spread
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We don’t trust advertising
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Photo: by twose
Your brand is what the connected crowd say it is!
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South Africans are connected!
Photo: roscoe van damm
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A new game with new rulesConversationsRelationshipsFans
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The internet is word of mouth on steroidsdeliver the experience and the word will spread… They will tell thier friends
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Looking, searching, finding
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ListeningAll relationships start with honesty - trust.
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Understanding
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Activate your fans
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Using all the tools
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The game has changed and the race is there for the winning.
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PiKE The Integrated New Marketing Agency
Making sense of brands in an always on always connected world.
www.pike.co.za