How has Marketing Management

changed in recent years?

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Marketplace has changed..

Lets see how..

Hello!◇ I am Jayden

Smith◇ I am here because I love to give

presentations.

◇ You can find me at @username

Network Information Technology

Leads to better

PRODUCTION COMMUNICAT

ION &PRICING

Transition headlineLet’s start with the first set of slides

1

Globalisation

Makes easier for companies

to MARKET IN & consumers

to BUY FROM

Deregulation

“Energy deregulation will be the largest transfer of wealth in history”

-Warren Buffet

◇ Here you have a list of items◇ And some text◇ But remember not to overload your slides with

content

You audience will listen to you or read the content, but won’t do both.

Hightened Competition

It raises MARKETING

costs & shrinks

PROFIT margins

WhiteIs the color of milk and fresh snow, the color produced by the combination of all the colors of the visible spectrum.

You can also split your content

BlackIs the color of coal, ebony, and of outer space. It is the darkest color, the result of the absence of or complete absorption of light.

Industry Convergence

New opportunitie

s at INTERSECT

ION of two

or more Industries

YellowIs the color of gold, butter and ripe lemons. In the spectrum of visible light, yellow is found between green and orange.

BlueIs the colour of the clear sky and the deep sea. It is located between violet and green on the optical spectrum.

RedIs the color of blood, and because of this it has historically been associated with sacrifice, danger and courage.

Retail Transformation

Transformation into

ORGANISED RETAIL

CHAINS &

E-COMMERCE,

etc.

A picture is worth a thousand words

◇ A complex idea can be conveyed with just a single still image, namely making it possible to absorb large amounts of data quickly.

Disintermediation

Intervention in the

TRADITIONAL

flow of goods through

DISTRIBUTION

CHANNELS

Want big impact?Use big image.

Gray

Use charts to explain your ideas

White Black

Consumer Buying Power

And tables to compare data

A B C

Yellow 10 20 7

Blue 30 15 10

Orange 5 24 16

Maps

our office

Consumer Information

Information about most

of the products

is available ONLINE

89,526,124

Whoa! That’s a big number, aren’t you

proud?

Consumer Participation

Have participatio

n in DESIGNIN

G & even

MARKETING

OFFERINGS

Thanks!

http://www.higheredlive.com/wp-content/uploads/2014/09/digital-tunnel-wallpaper1.jpghttp://www.intelligent-aerospace.com/content/dam/avi/online-articles/2012/11/shutterstock_globalization.jpghttp://www.networksasia.net/files/nwa/080513.jpghttp://www.publicpolicy.telefonica.com/blogs/wp-content/uploads/2012/01/iStock_000018168079Large.jpghttp://www.fieldassignment.com/wp-content/uploads/2012/09/fresh-produce-farmers-market.jpghttp://image.slidesharecdn.com/privatization-121208100603-phpapp01/95/privatization-1-638.jpg?cb=1354961244http://tweakyourbiz.com/marketing/files/shutterstock_128579003.jpghttp://dev.kitrx.com/wp-content/uploads/2011/10/crowdsource.jpg

REFERENCES

DISCLAIMER

Created by Animesh Agarwal, IIT BHU, during an internship

by Prof. Sameer Mathur, IIM

Lucknow