Hero Honda Passion Pro

8/13/2019 Hero Honda Passion Pro

1/97

MARKETING OF HERO HONDA MOTORCYCLE WITH

SPECIAL REFERENCE TO HERO HONDA PASSION

PRO

A CASE STUDY OF KARTHIK MOTORS, SHIMOGA

CH PTER CONTENTSChapter 1

INTRODUCTION

Introd!t"on

O#$e!t"%e& o' the &td(

Need o' the &td(

S!ope o' the Std(

Methodo)o*(

+""tat"on&

Chapter S!hee

Chapter -

COM.ANY .ROFI+E

Hero Honda/& M"&&"on

Hero Honda/& Mandate

0oard o' D"re!tor&

Ke( M")e&tone& o' Hero Honda

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Chapter

.RODUCT .ROFI+E

Hero Honda .a&&"on .ro

Te!hn"!a) &pe!"'"!at"on& o' Hero Honda .a&&"on .ro

Chapter 2

HISTORY OF TRANS.ORTATION AND MOTORCYC+ES

H"&tor( o' Tran&portat"on

De%e)opent o' Tran&portat"on

Atoo#")e&

H"&tor( o' Motor!(!)e

The De%e)opent o' Ma!h"ne&

Man'a!tre o' T3o45hee)er& "n Ind"a

Ftre 'or Ind"a T3o 5hee)er Ind&tr(

Chapter 6

DEA+ER .ROFI+E

7SREE KARTHIK MOTORS8

Introd!t"on

Cap"ta) &tr!tre o' the '"r

In'ra &tr!tre Fa!")"t"e&

Or*an"9at"on !hart

Chapter4:

SUR;EY ANA+YSIS AND INTER.RETATION

Chapter < =

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FINDINGS, SUGGESTIONS AND CONC+USION

Anne>re

?e&t"onna"re

0"#)"o*raph(

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Chapter < 1

INTRODUCTION

Introd!t"on


Stateent o' the pro#)e

Need o' the &td(

S!ope o' the Std(

Methodo)o*( +""tat"on&

Chapter S!hee

4


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INTRODUCTION

During the 80s, Hero Honda became the first company in India to

prove that it was possibe to drive a vehice without pouting the roads!

"he company introduced new generation motorcyces that set industry

benchmar#s for fue thrift and ow emission! $ egendary %&i it ' (hut it

' &orget it% campaign captured the imagination of commuters across

India, and Hero Honda sod miions of bi#es purey on the commitment

of increased mieage!

In today word customer is the #ing irrespective of whatever the

business may be, wherever the operations may be a good business

organi)ation is #nown by its strong customer oyaty, which turns to

become a unified famiy!

"he pro*ect assigned to me by the company was a mar#et study on

100cc bi#es among the deaers and customers with specia reference to

hero Honda deaer and oyaty of customers towards the bi#e! "he

ob*ective of the study was to find out the deaers and customers opinion

about the 100cc bi#es with specia reference to hero Honda deaer to

understand how mar#et fuctuations affect their strategic decision! "he

research methodoogy was descriptive in nature encompassing a sampe

of 100customers for in'depth anaysis

"he two'wheeer industry has recenty witnessed a reversa in its

fortress! $nd the sharp rise in demand for two +wheeers during the few

months has fueed unbrided optimism about the countries! ut the

industry it sef woud do we to adopt a more restrained posts we in its

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recenty rediscovered saubrious environment and earns some essons

from its harrowing *ourneys of the past few years! &or riding on two'

wheeers rough terrain can be pretty tric#y business!

During the first two decades of independent India the two

wheeers industry has more or ess monopoi)ed by two or three ma*or

manufactures with are assured mar#et peope waited for ager period to

get a vehice there by restricting their choice! In the seventies, there was

a drastic increase in the petroeum price in the internationa mar#ets!

"his ed to the deveopment of fue economy vehices in .apan!

"his pro*ect report attempt to bring out detais regarding

history, achievements growth of the Hero Honda motors imited and aso

attempts have been made to during out detais regarding history of

transportation and history of improving and modes, competition in

present mar#et for motorcyces and aso recent panning of two'wheeer

in India! /ore stress is given toward the case study of! arthi# motors!

ho is the authori)ed deaer for Hero Honda /otor cyces $ttempts

have aso been made to assess the present mar#et performances of

certain suggestions have aso been given adopting suitabe mar#et

strategy!


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"o anay)e the demographic factors of the customers who own a 100

cc bi#es!

"o anayse the fue efficiency of a 100 cc bi#es they own!

"o anayse the promotiona factors infuencing and various features

preferred by the customer at the time of purchase of the bi#e!

"o find out the mode of purchase opted by the customer and opinion

about various schemes of bi#e purchase!

"o find out the reasons for not purchasing the H56 H67D$ bi#e!

"o assess the mar#et strategy adopted by the deaer in (himoga!

"o fina the factors those infuence the seection of the products,

"o #now the customer attitude toward the products,

"o give suggestions to improve strategy,

"o evauate the effectiveness of the mar#eting strategy in heping to

achieve organi)ationa goa,

Stateent o' the pro#)e

"o anay)e the mar#et for 100 cc bi#es with specia reference to

H56 H67D$ and to find out the deaers and customers opinion about

the 100 cc bi#es with specia reference to H56 H67D$' to

understand how mar#et fuctuations affect their strategic decision!


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Need o' the &td(

9:onsumer attitude towards mar#eting /i;< has a great roe to pay in

the purchase decision, therefore it is necessary for every mar#eting manager to

try and understand the 9:onsumer $ttitude

decision and poicies=

"aior made product!

It shoud be priced right!

It must be standard and specific!

It must be easy for handing and distribution!

It shoud reach the right consumer at the right time > at right

pace!

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S!ope o' the Std(

(himoga is a commercia city with a popuation of 3!- ac#s!

"he scope of the study is restricting to the consumer attitudes ?behavior@

towards motorcyces in (himoga city!

"he two'wheeers have become necessity in the modern ife! (o

every person prefer motorcyces, which gives, better fue consumption,

durabiity economica and safety!

"he report incudes he efforts that have been ta#en by Hero

Honda /otor cyce to improve the Auaity and push up the saes of Hero

Honda motor cyces!

"he two' wheeer being a ong asting product the survey

incudes the past purchase and few protective buyers of the productB

Methodo)o*(

Data !o))e!t"on

Crimary Data (econdary Data

Cersona interview 7ews paper

/aga)ines

:ompany reports

oth primary and secondary data have coected to bring our this

pro*ect! Crimary data have been coected though the persona interview

from the respondents! "he survey of the respondent the made on the

basis of random samping method Auestionnaires had been issued to the

respondents to avoid unnecessary deay and to ta#e fiing test easy the


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Auestionnaire were prepared in a structura name for the purpose of

anay)ing the mar#et performers of seaers, their saes anaysis and other

detais has been coected form the deaers of arthi automobies

(himoga! (econdary data have been coected from the newspaper,

maga)ines and company reporters!

+""tat"on& o' the Std(

"he study has restricted to users of motorcyces

"he study has done within the (himoga city imits

(ampes chaser by me is -0 responders who are very sma compare

the mar#et si)e!

Due to the ac# of constraints and shortage of anthers resources!

(ome of the respondent where reuctant to fi the demographic

characteristics in the Auestionnaire!

Data was coected on the basis of primary data and hence there is a

chance for a biased or miseading response from the respondents!

Cro*ect duration is shorter and hence arge sampe si)e coud not be

ta#en!

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Chapter S!hee

:hapter 1= Introduction Deas with 5esearch Design

:hapter 2= :ompany Crofie Eives the profie of the Hero Honda

:hapter 3= Croduct Crofie Deas with the product seected for study

:hapter 4= History of /otor :yce

:hapter '-= &irm Crofie Deas with the profie of (ree arthi# /otors,

7!" 5oad, (himoga

:hapter '= (urvey $naysis Deas with the anaysis of survey conducted

:hapter '= (urvey findings, suggestions and concusion Deas the

summary of survey conducted foowed by suggestions and concusion!

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Chapter < -

COM.ANY .ROFI+E



0oard o' D"re!tor&

Ke( M")e&tone& o' Hero Honda

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COM.ANY .ROFI+E

Hero Honda was first started in .anuary 1, 184 Eurgaon,

Haryana, India as a *oint venture of the Hero group?India@ and

Honda motor co! td?.apan@! Hero Honda is IndiaFs 7umber one two

wheeer company!

Hero Honda has been the wordFs biggest manufacture of two

wheeer motori)ed vehice since 2001, when it produced 1!3 miion

motorbi#es in a singe year!

During the 80Fs Hero Honda become the first company in

India to prove that it was possibe to drive a vehice without

pouting the roads! "he company introduced new generation

motorcyces that set industry benchmar#s for fue thrift and ow

emission!

Hero Honda product range today commands a mar#et share of

48G, ma#ing it a veritabe giant in the industry by way of

technoogy e;ceence, an e;tensive deaer networ#, and you have

one of most customer oriented company! :ustomer satisfaction and

high Auaity product the strength of Honda technoogy and hero

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Honda groups dynamism has heped hero Honda motors imited

fortune and e;ceed imit!

6ver 1 miion hero Honda two wheeer tread Indian roads

today! "hese are amost as many the number of peope in &inand,

Ireand and (weden put together!

"he *oint venture between India%s Hero Eroup and Honda

/otor :ompany, .apan has not ony created the word%s singe

argest two wheeer company but aso one of the most successfu

*oint ventures wordwide!

During the 80s, Hero Honda became the first company in

India to prove that it was possibe to drive a vehice without

pouting the roads! "he company introduced new generation

motorcyces that set industry benchmar#s for fue thrift and ow

emission! $ egendary /F")) "t 4 Sht "t 4 For*et "t/ campaign

captured the imagination of commuters across India, and Hero

Honda sod miions of bi#es purey on the commitment of

increased mieage!

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6ver 20 miion Hero Honda two wheeers tread Indian roads

today! "hese are amost as many as the number of peope in

&inand, Ireand and (weden put together

Hero Honda has consistenty grown at doube digits since

inception and today, every second motorcyce sod in the country is

a Hero Honda! very 30 seconds, someone in India buys Hero

Honda%s top 'seing motorcyce + Cassion! "his festive season, the

company sod haf a miion two wheeers in a singe monthJa feat

unparaeed in goba automotive history!

Hero Honda bi#es currenty ro out from its three gobay

benchmar#ed manufacturing faciities! "wo of these are based at

Dharuhera and Eurgaon in Haryana and the third state of the art

manufacturing faciity was inaugurated at Haridwar, Kttra#hand in

$pri this year! "hese pants together are capabe of producing out

4!4 miion units per year!

Hero Honda%s e;tensive saes and service networ# now spans

over 3000 customer touch points! "hese comprise a mi; of

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deaerships, service and spare points, spare parts stoc#iest and

authori)ed representatives of deaers ocated across different

geographies!

Hero Honda vaues its reationship with customers! Its uniAue

:5/ initiative ' Hero Honda Cassport Crogram, one of the argest

programs of this #ind in the word, has over 3 miion members on

its roster! "he program has not ony heped Hero Honda understand

its customers and deiver vaue at different price points, but has aso

created a oya community of brand ambassadors!

Having reached an unassaiabe poe position in the Indian

two wheeer mar#et, Hero Honda is constanty wor#ing towards

consoidating its position in the mar#et pace! "he company

beieves that changing demographic profie of India, increasing

urbani)ation and the empowerment of rura India wi add miions

of new famiies to the economic mainstream! "his woud provide

the growth baast that woud sustain Hero Honda in the years to

come! $s ri*mohan La /un*a, the :hairman, Hero Honda

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/otors succincty points out, Me pioneered India%s motorcyce

industry, and it%s our responsibiity now to ta#e the industry to the

ne;t eve! e% do a it ta#es to reach there!%%


Hero HondaFs mission is to strive for synergy between

technoogy, systems and human resources, to produce products and

services that meet the Auaity, performance and price aspirations of

its customers! $t the same time maintain the highest standards of

ethics and socia responsibiities!

"his mission is what drives Hero Honda to new heights in

e;ceence and heps the organi)ation forge a uniAue and mutuay

beneficia reationship with a its sta#e hoders!


Hero Honda is a word eader because of its e;ceent

manpower, proven management, e;tensive deaer networ#, efficient

suppy chain and word'cass products with cutting edge technoogy

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from Honda /otor :ompany, .apan! "he teamwor# and

commitment are manifested in the highest eve of customer

satisfaction, and this goes a ong way towards reinforcing its

eadership status!

0oard o' D"re!tor&

No@Nae o' the D"re!tor& De&"*nat"on

1 /r! ri*mohan La /un*a :hairman > hoe'time Director

2 /r! Cawan /un*a /anaging Director > :6

3 /r! "oshia#i 7a#agawa .oint /anaging Director

4 /r! (umihisa &u#uda "echnica Director

- /r! 6m Cra#ash /un*a 7on'e;ecutive Director

/r! (uni ant /un*a 7on'e;ecutive Director

/r! /asahiro "a#edagawa 7on'e;ecutive Director

8 /r! (atoshi /atsu)awa

?$ternate Director to /r! "a#ashi 7agai@7on'e;ecutive Director

/r! Cradeep Dinodia 7on'e;ecutive > Independent Director

10 Een!?5etd!@ Ned Cra#ash /ai# 7on'e;ecutive > Independent

Director

18
http://www.herohonda.com/#1http://www.herohonda.com/#2http://www.herohonda.com/#3http://www.herohonda.com/#4http://www.herohonda.com/#5http://www.herohonda.com/#6http://www.herohonda.com/#7http://www.herohonda.com/#81http://www.herohonda.com/#8http://www.herohonda.com/#9http://www.herohonda.com/#10http://www.herohonda.com/#1http://www.herohonda.com/#2http://www.herohonda.com/#3http://www.herohonda.com/#4http://www.herohonda.com/#5http://www.herohonda.com/#6http://www.herohonda.com/#7http://www.herohonda.com/#81http://www.herohonda.com/#8http://www.herohonda.com/#9http://www.herohonda.com/#10


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11 /r! $na*it (ingh 7on'e;ecutive > Independent Director

12 Dr! Critam (ingh 7on'e;ecutive > Independent Director

13 /s! (hobhana hartia 7on'e;ecutive > Independent Director

14 /r! (uni harti /itta 7on'e;ecutive >

Independent Director

1-! /r! /eeveeti Damodaran7on'e;ecutive > Independent

Director

1! /r! $run 7ath /aira 7on'e;ecutive > Independent Director

1
http://www.herohonda.com/#11http://www.herohonda.com/#12http://www.herohonda.com/#13http://www.herohonda.com/#14http://www.herohonda.com/#15http://www.herohonda.com/#16http://www.herohonda.com/#11http://www.herohonda.com/#12http://www.herohonda.com/#13http://www.herohonda.com/#14http://www.herohonda.com/#15http://www.herohonda.com/#16


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KEY MI+ESTONES OF HERO HONDA

Oear vent183 .oint :oaboration $greement with Honda /otor :o! Ltd! .apan

signed

(harehoders $greement signed

184Hero Honda /otors Ltd! incorporated

18- &irst motorcyce M:D 100M roed out

18 100,000th motorcyce produced

18 7ew motorcyce mode ' M(ee#M introduced

11 7ew motorcyce mode ' M:D 100 ((M introduced

-00,000th motorcyce produced

12 5aman /un*a Nidya /andir inaugurated ' $ (choo in the

memory of founder /anaging Director, /r! 5aman ant /un*a

14 7ew motorcyce mode ' MCassionM introduced

1,000,000th motorcyce produced

1 7ew motorcyce mode ' M(treetM introduced

Hero Honda%s 2nd manufacturing pant at Eurgaon inaugurated

18 2,000,000th motorcyce produced

1 7ew motorcyce mode ' M:PM introduced

nvironment /anagement (ystem of Dharuhera Cant certified

with I(6'14001 by D7N Hoand

5aman /un*a /emoria Hospita inaugurated ' $ Hospita in the

memory of founder /anaging Director, /r! 5aman ant /un*a

2000 4,000,000th motorcyce produced

nvironment /anagement (ystem of Eurgaon Cant certified I(6'

14001 by D7N Hoand

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Cassion decared %ord 7o! 1% ' argest seing singe two'wheeer

mode

MHero Honda Cassport CrogrammeM ' :5/ Crogramme aunched2001 7ew motorcyce mode ' MCassionM introduced

6ne miion production in one singe year

7ew motorcyce mode ' M.oyM introduced

-,000,000th motorcyce produced

2002 7ew motorcyce mode ' MDawnM introduced

7ew motorcyce mode ' M$mbitionM introduced

$ppointed Nirender (ehwag, /ohammad aif, Ouvra* (ingh,

Harbha*an (ingh and Paheer han as rand $mbassadors

2003 ecomes the first Indian :ompany to cross the cumuative

miion saes mar#

Cassion has emerged as the ord%s argest seing mode for the

third caendar year in a row ?2000, 2001, 2002@

7ew motorcyce mode ' M:D DawnM introduced

7ew motorcyce mode ' MCassion QM introduced

7ew motorcyce mode ' MCassion CusM introduced

7ew motorcyce mode ' Mari)maM introduced

2004 7ew motorcyce mode ' M$mbition 13-M introduced

Hero Honda became the ord 7o! 1 :ompany for the third

consecutive year!

:rossed saes of over 2 miion units in a singe year, a goba

record!

Cassion ' ord%s argest seing motorcyce crossed the - miion

mar#

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7ew motorcyce mode ' M:PRM introduced

.oint "echnica $greement renewed

"ota saes crossed a record of 10 miion motorcyces200- Hero Honda is the ord 7o! 1 for the 4th year in a row

7ew motorcyce mode ' M(uper CassionM introduced

7ew motorcyce mode ' M:D Deu;eM introduced

7ew motorcyce mode ' MEamourM introduced

7ew motorcyce mode ' M$chieverM introduced

&irst (cooter mode from Hero Honda ' MCeasureM introduced

200 Hero Honda is the ord 7o! 1 for the -th year in a row

200 Hero Honda is the ord 7o! 1 for the th year in a row

7ew %Cassion 7SE% aunched

7ew %:D Deu;e% aunched

7ew %Cassion Cus% aunched

7ew motorcyce mode %Hun#% aunched

20 miion production miestone achieved

2008 Hero Honda Haridwar Cant inauguration

7ew %Ceasure% aunched

Cassion 7SE auched with power start feature

7ew motorcyce mode %Cassion Cro% aunched

7ew %Cassion Cro% aunched

2- miion production miestone achieved

:D Deu;e auched with power start feature

7ew %Eamour% aunched

7ew %Eamour &i% aunched

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2009

2010

Hun#% ?Limited dition@ aunched

Cassion competed 11 miion production andmar#

7ew motorcyce mode %ari)ma ' P/5% aunched(iver *ubiee ceebrations

(pendar Cro

Cassion Cro

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.ROMINENT A5ARDS TO THE COM.ANY

Year A3ard& Re!o*n"t"on&

2010 :ompany of the Oear awarded by conomic "imes $wards for

:orporate ;ceence 2008'0!

:7: "N18 6verdrive $wards 2010 %Ha of &ame% to (pendor

7D"N Crofit :ar > i#e $wards 2010 '

"wo'wheeer /anufacturer of the Oear

:n Niewers% :hoice "wo'wheeer of the Oear ?ari)ma

P/5@

i#e /a#er of the Oear by "'Pighees :ar > i#e of the Oear

$wards 200

200 %T3o43hee)er Man'a!trer o' the Year% by 7D"N Crofit :ar >i#e $wards 200 and Cassion Cro ad*udged as :7 Niewers%

:hoice two'wheeer

"op Indian :ompany under the %$utomobie ' "wo'wheeers%

sector bythe Dn 0rad&treet4Ro)ta Corporate A3ard&

on Eod in the 5eader%s D"*e&t Tr&ted 0rand -BBin the

%/otorcyces% category

NDT; .ro'"t 0&"ne&& +eader&h"p A3ard& -BB' two'wheeer

category

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-BB NDT; .ro'"t 0&"ne&& +eader&h"p A3ard -BB' Hero Honda

ins the :oveted M7D"N Crofit usiness Leadership $ward

2008M

Top Gear De&"*n A3ard& -BB' Hun# i#e of the Oear $ward

NDT; .ro'"t Car Ind"a 0"e Ind"a A3ard&' 7D"N

9NiewersF :hoice $ward< to Hun# in i#e category

Ind"a T"e& M"nd&!ape and Sa%")e Ro3 7A For#e& Grop

;entre8 +o(a)t( A3ard&' 9:ustomer and rand Loyaty

$ward< in $utomobie ?two'wheeer@ sectorA&"an Reta") Con*re&& A3ard 'or Reta") E>!e))en!e?(trategies

and (outions of business innovation and transformation@ ' est

:ustomer Loyaty Crogram in $utomobie category

NDT; .ro'"t Car Ind"a 0"e Ind"a A3ard&' i#e

/anufacturer of the year

O%erdr"%e Ma*a9"ne ' i#e /anufacturer of the yearTNS ;o"!e o' the C&toer A3ard&

7o!1 e;ecutive motorcyce Cassion 7SE

7o!1 standard motorcyce :D Deu;e

7o! premium motorcyce Cassion Cro

-BB= "he 7D"N Crofit :ar India > i#e India $wards 200 in the

foowing category=

6vera Mi#e of the OearM ' :P S'treme

Mi#e of the OearM ' :P S'treme ?up to 1-0 cc category@

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Mi#e "echnoogy of the OearM ' Eam out CE/ &I

M$uto "ech of the OearM ' Eam out CE/ &I by 6verdrive

/aga)ine!

Mi#e of the OearM ' :P S'treme by 6verdrive /aga)ine!

5an#ed :P S'treme Mi#e of the OearM ' by ( /otoring

/aga)ine

9/ost "rusted :ompany< , by "7( Noice of the :ustomer

$wards 200!

:D Deu;e rated as M7o 1 standard motorcyceM by "7( Noice of

the :ustomer $wards 200!

-BB: $d*udged th "op Indian :ompany by a street .ourna $sia

?"op Indian "wo heeer :ompany@!

6ne of the 8 Indian companies to enter the &orbes top 200 ist of

wordFs most reputed companies!

7o! 1 in automobie industry by "7( Corporate So!"a)

Re&pon&"#")"t( A3ard!

est in its cass awards for each category by TNS Tota)

C&toer Sat"&'a!t"on A3ard& -BB:=

Cassion Cus ?;ecutive@

:D Deu;e ?ntry@

Ceasure ?Eearess (cooters@

Cassion > Cassion ' "op two modes in two wheeer category by

" rand Auity (urvey 200!

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$d*udged th "op Indian :ompany by a street .ourna $sia

?"op Indian "wo heeer :ompany@!

"op Indian company in the $utomobie ' "wo heeer sector byDun > radstreet ' Aer"!an E>pre&& Corporate A3ard& -BB:!

Hero Honda Cassion rated as India%s most preferred two'wheeer

brand at the A3aa9 Con&er A3ard& -BB:!

:ertificate of ;port ;ceence for outstanding e;port

performance during 2003'04 for two'wheeer > three' wheeers '

:ompete ?7on ((I@ by ngineering ;port Cromotion :ounci!

"he 7D"N Crofit :ar India > i#e India $wards 200 in the

foowing category=

i#e /a#er of the Oear

i#e of the Oear ' $chiever

i#e of the Oear ' $chiever ?up to 1-0 cc category@

i#e of the Oear ' Eamour ?up to 12- cc category@

7D"N Niewers% :hoice $ward to Eamour in the bi#e

category

-BB6 $waa) :onsumer $wards 200- ' India%s most preferred two'

wheeer brand by :7: in the %$utomobies% category!

i#e /a#er of the Oear $ward by 6verdrive /aga)ine!

I:$I 7ationa $ward for ;ceence ?(econd@ in :ost

/anagement 2004 in the private sector category by I:$I!

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10th /otia 6swa eath :reator $ward for as the most

consistent weath creator for the period 11'200-!

-BB2 inner of the 5eview 200 + $sia%s Leading :ompanies $ward

?3rd 5an# amongst the top 10 Indian companies@!

EN: Leve 1 ?Highest 5ating@ by :5I(IL for corporate

Eovernance!

$d*udged as the est Naue :reator ' Large (i)e :ompanies 2003'

04 by "he 6utoo# /oney!

:orporate ;ceence $ward 2004 by Indian Institute of /aterias

/anagement!

$d*udged as the 6rgani)ation with Innovative H5 Cractices by H"

Cower .obs for H5 ;ceence!

I:(I 7ationa $ward for ;ceence in :orporate Eovernance2004 by "he Institute of :ompany (ecretaries of India!

-BB inner of the 5eview 200 ' $sia %s Leading :ompanies $ward

?3rd 5an# amongst the top 10 Indian companies@!

/ost 5espected :ompany in $utomobie (ector by usiness

ord!

i#e /a#er of the Oear by 6verdrive /aga)ine!

-BB- i#e /a#er of the Oear by 6verdrive /aga)ine!

inner of the 5eview 200 ' $sia %s Leading :ompanies $ward

28


29/97

?4th 5an# amongst the top 10 Indian companies@!

:ompany of the Oear of " $wards for :orporate ;ceence!

5an#ed 4th in %6vera est /anaged :ompany% category, ran#ed

3rd in %est &inancia /anagement% and %est 6perationa

fficiency% category, ran#ed th in %6vera est Investor

5eations% category, by $sia money!

Highest eath :reating :ompany of the Oear $ward by the/oney!

EN: Leve 1 ?Highest 5ating@ by :5I(IL for :orporate

Eovernance!

-BB1 i#e /a#er of the Oear by 6verdrive /aga)ine!

inner of the 5eview 200 ' $sia %s Leading :ompanies $ward

?th 5an# amongst the top 10 Indian :ompanies@!

inner of "hree Leaves $ward for showing :orporate

nvironment 5esponsibiity in the $utomobie (ector by :enter

for (cience > nvironment!

1 7ationa Croductivity $ward for the est Croductivity $ward in

the category of $utomobie > "ractor presented by Nice Cresident

of India!16 "he $nayst $ward 1- presented to Hero Honda /otors Ltd! on

being ran#ed th amongst the most investor rewarding companies

in India!

16 7ationa $ward for outstanding contribution to the Deveopment

of Indian (ma (cae Industry ?7(I: $ward ' Cresented by

2


30/97

Cresident of India@!

11 conomic "imes'Harvard usiness (choo $ward for :orporate

Cerformance to Hero Honda /otors Ltd!

30


31/97

Chapter 3

PRODUCT PROFILE

Hero Honda .a&&"on .ro

;ar"ant&,.r"!eAnd Co)or

Te!hn"!a) &pe!"'"!at"on&

31


32/97

.RODUCT .ROFI+E

Hero Honda Passion Pro

Hero Honda too# off trac# when others were in the

competition of aunching new products fe;ing their technoogica

prowess! It cevery went ahead with the poicy %od is god% fine'

tuning its in hand products to tap a great chun# of profit in the

mar#et! It reay moved forward which can be seen from the reports

of saes and financia resuts of the company if they are anything to

go by! Latey, it has come out with the proven products such as

Ceasure, Cassion Cus, Cassion 7SE and :P Strem to stabii)e

the mar#et! $nd the Cassion Cro is the twist and turn version of the

Cassion Cus and hence there is no much difference in performance

of the engine! 7evertheess, some of the improvements made in this

bi#e are aoys, red coored springs for the shoc#s, bac# paint for

rear hand rais, eg guard, muffer and the chain case! It aso comes

in sef start and #ic# start variants! Hero Honda oo#s bright

#eeping in ine with its mar#eting strategy!

32


33/97

En*"ne

Hero Honda Cassion Cro is of 100c engine and it is one of the most

powerfu engines from the pant of Hero Honda! It attains a

topspeed of 8-#mph and it dispaces !2cc! It is a 4'stro#e, air'

cooed 6H: engine with a 4 speed manua transmission that is

capabe of producing !8C( power at -00 rpm and 8!04 7m! It is

designed to target the Indian youth with its styish oo# and high

performance!

De&"*n And Co'ort

Cassion Cro Cower (tart, the spruced up version of Cassion

Cus, showcases some new features and improvements with a

faceift! "hey incude new front visor for the modern oo#, twea#ed

dias for better readabiity and new graphics on body panes and

tan#! "he red cooured sporty shoc# absorbers at the rear and fu

siencer guard are wecome additions in Cassion Cus Cro! It aso

gets a new bac# #ic# start ever! 5oer mechanism of the engine is

further tuned to reduce friction and vibrations! $n integrated

33


34/97

eectric motor heps to start the bi#e with a push' button! ectric

start B sef start are the standard mode in 7ew Cassion Cus Cro!

Handebar camp and piion grab hande are redesigned based on

the customer feedbac#!

R"de And Hand)"n*

"he engine is very smooth and noiseess and on the highway

we can #eep the constant speed of -#mBh! Eear changes are aso

smooth and troube free! Cassion Cro has the option of sef start and

#ic# start! "he eectricas are covered with round rubber coatings to

avoid the seepage of water in the rain! It gives around 0 #mp on

the highway and in the city traffic around 0 #mp! "he headights

are Auite sufficient to ight up the road upto 100mtrs in the compete

dar#! "he bra#es are very good aong with the weight of the bi#e

assuring the comfort eve! "he seat is wide enough to

accommodate both the rider and the piion without any compaint!

34


35/97

;ar"ant&, .r"!e And Co)or

$vaiabe :oors of Hero Honda Cassion Cro are= ac# with

(ports 5ed, Nibrant ue, Leaf Ereen /etaic, (ports 5ed, ac#

with &rost ue and &orce (iver!

Crice of Hero Honda Cassion Cro ?(tarting Crice in Dehi, o#ata, angaore,

:hennai, Cune, /umbai@

City Ex. Show

Roo

On Road City Ex. Show

Roo

On Road

De!hi Rs.43,000/-

Rs.

45,489/-"o!#ata Rs.

43,500/-

Rs. 49,825/-

$an%a!ore Rs.43,600/-

Rs.

49,195/-Chennai Rs.

43,600/-

Rs. 49,085/-

P&ne Rs.43,819/-

Rs.

48,969/-'&(ai Rs.

45,000/-

Rs. 50,292/-

3-


36/97

Te)hni)a! Spe)i*i)ations o* Hero Honda Passion Pro

En%ine

Type OHC, 4-stroke, Air Cooled

Displacement 97.2 cc

Max. P!e" 7.8PS @ 8000rpm

Max. T"#$e 8.04Nm @ 400rpm

S&spension

%"nt&$spensin

!elescopic H"dr#$lic S%ock A&sor&ers

Rea"&$spensin

S'i() Arm 'it% -StepAd*$st#&le H"dr#$lic S%ock A&sor&ers

$ra#e

%"nt +(ter(#l p#(di() S%oe !"pe 1/0mm 240mm i# isc

Rea" +(ter(#l p#(di() S%oe !"pe 1/0mm

Tyre

%"nt Ty"e 2.7 18 - 4 P3 42P

Rea" Ty"e /.00 18 - P3 2P

Diensions

'e"( )ei*+t 117 k)

)+eel(ase 12/ mm

E!e)tri)a!s

atte"y 125- 2. A%kick st#rt 125- A%sel6 st#rt

ea amp / / - H#lo)e(

F&e! Tan# Capa)ity

%$el apacity 12.8 ltrs

3


37/97

+enera! in*oration

'ode!, Hero Ho(d# P#ssio( Pro

-ear, 2010

Cate%ory, Sport

Ratin%, 0.9 o$t o6 100. S%o' 6$ll r#ti() #(d comp#re 'it% ot%er

&ikes

En%ine and transission

Disp!a)eent, 97.0 ccm .9 c$&ic i(c%es

En%ine type, Si()le c"li(der, 6o$r-stroke

Power, 7./7 HP.4 k @ 700 3P

3
http://www.bikez.com/bike/rating.php?idbike=32020http://www.bikez.com/bike/rating.php?idbike=32020http://www.bikez.com/jargon/index.php#Displacementhttp://www.bikez.com/jargon/index.php#Horsepowerhttp://www.bikez.com/jargon/index.php#Kilowatthttp://www.bikez.com/jargon/index.php#Revolutionshttp://www.bikez.com/bike/rating.php?idbike=32020http://www.bikez.com/bike/rating.php?idbike=32020http://www.bikez.com/jargon/index.php#Displacementhttp://www.bikez.com/jargon/index.php#Horsepowerhttp://www.bikez.com/jargon/index.php#Kilowatthttp://www.bikez.com/jargon/index.php#Revolutions


38/97

Tor&e, 8.04 Nm 0.8 k)6-m or .9 6t.l&s @ 400 3P

Copression, 9.01

$orex stro#e, 0.0 49. mm 2.0 1.9 i(c%es

F&e! syste, C#r&$rettor

F&e! )ontro!, OHC

I%nition, i)it#l C+

Coo!in% syste, Air

+ear(ox, 4-speed

Transission type/

*ina! dri0e, C%#i(C!&t)h, $ltipl#te, 'et

Chassis/ s&spension/ (ra#es and whee!s

Front s&spension, !elescopic

Rear s&spension, S'i() #rm

Front tyre diensions, 2.7-18

Rear tyre diensions, /.00-18

Front (ra#es, p#(di() &r#ke dr$m &r#ke. Optio(#l disk

&r#ke

Front (ra#es diaeter, 1/0 mm .1 i(c%es

Rear (ra#es, p#(di() &r#ke dr$m &r#ke

Rear (ra#es diaeter, 1/0 mm .1 i(c%es

Physi)a! eas&res and )apa)ities

Dry wei%ht, 119.0 k) 22.4 po$(ds

1ei%ht in)!. oi!/ %as/ et), 1/0.0 k) 28. po$(ds

Power2wei%ht ratio, 0.019 HPk)

O0era!! hei%ht, 1,00 mm 41.7 i(c%es

O0era!! !en%th, 1,980 mm 78.0 i(c%es

38
http://www.bikez.com/jargon/index.php#Torquehttp://www.bikez.com/jargon/index.php#Revolutionshttp://www.bikez.com/jargon/index.php#Compressionhttp://www.bikez.com/jargon/index.php#StrokeBorehttp://www.bikez.com/jargon/index.php#StrokeBorehttp://www.bikez.com/jargon/index.php#Suspensionhttp://www.bikez.com/jargon/index.php#Suspensionhttp://www.bikez.com/jargon/index.php#Torquehttp://www.bikez.com/jargon/index.php#Revolutionshttp://www.bikez.com/jargon/index.php#Compressionhttp://www.bikez.com/jargon/index.php#StrokeBorehttp://www.bikez.com/jargon/index.php#StrokeBorehttp://www.bikez.com/jargon/index.php#Suspensionhttp://www.bikez.com/jargon/index.php#Suspension


39/97

O0era!! width, 720 mm 28./ i(c%es

+ro&nd )!earan)e, 19 mm ./ i(c%es

1hee!(ase, 1,2/ mm 48. i(c%es

F&e! )apa)ity, 12.80 litres /./8 )#llo(s

Reser0e *&e! )apa)ity, 1.00 litres 0.2 )#llo(s

Other spe)i*i)ations

Starter, lectric : kick

Co!or options, ;ree(, &l$e, red, &l#ck, sil


40/97

CHA.TER42

HISTORY OF TRANS.ORTATION AND

MOTORCYC+ES



Atoo#")e&



Man'a!tre o' T3o45hee)er& "n Ind"a

Ftre 'or Ind"a T3o 5hee)er Ind&tr(

40


41/97

HISTORY OF TRANS.ORTATION AND MOTORCYC+ES


"ransportation means movement of and his maters from

one pace to another in any part of earth It is the convergence or the

act of transporting from times immemoria main has been abe to

move him powerfuy infuenced by easy in# surface of the earthB

In spite of adverse circumstance man by hammering

nature whether it be directy or indirecty has e;pored and

e;poited the resources of the earth, the whees the sais, the steam

engine the interna combustion! ngine the eectronic motor are the

few andmar#s in transportation! "he greatest brea# through man in

the technoogy of fight promise of 21 stcentury approached to be

copped by the roc#et engine! y this, main was free from

dependence or earth atmospheres and permitted him to visuai)e

traveing to the other paces!

41


42/97


efore the cose of 1thcentury, athough for two decades,

there was much e;perimentation in construe of vehices powered by

the interment combustion engine! "he fu impact fet by forms of

transport was product! efore the first word road transport, which

had begun to encroach on rai and water great strides between the

was and chaenged rai at the chief of both passenger and goods in

the 2 decades foowing word war II

Atoo#")e&

$ sef'propertied passenger vehice designed to be

operated on ordinary roads may be caed an automobie! $ccording

to the services rendered the genera motor vehice may be cassified

into severa types namey motorcar, motorcyce, scooter etc! $

these vehices certainy reAuire fue! "his fue may be either

pectora or diese! "hey are the essentia fue reAuired for

automobie operation! ut in the present circumstances, as is #nows

to a the natura resources of petro and diese being consumed

42


43/97

rapidy which aert us the need of a new fue for which

e;perimentation is going on for instance the soar energy is trying to

be e;perimenta with!


$ motorcyce is a vehice, which the principes of bicyce

and the interna combustion entire are combined! "he interna

combustion engine generay is a gasoine engine! "he term covers

a range of machine form -0cc piston dispacement or beow

?mopeds or motorcyces@ to 100cc mutipe cyinder modes of

which the K!( Harey + Davidson and India N " wins, the ritish

1000cc sAuare 4 aeria, and the 4 cyinder! Itaian /!N $ugusta is a

representative! "he term motorcyces aso covers motor scooters,

which have power unti from -0cc to 2-0 cc!

$n ngishmen, dward butter the first motorcyce in 1884

but the first motorcyce to appear pubicity was one buit by

9Eottied Daimer< of can start, urttemberg of germane in 188-

/otorcyce did not attain even sight pubic popuarity unti toward

43


44/97

the end of 1thcentury! &rench and egium designers were among

the mar#ets of the practica motorcyce engines and motorcyce

increasing steadiy throughout the first 30 years of the20th century!

In both word wars, motorcyces were widey used for miitary

purposes and after ord ar II, an appreciation of the remar#abe

reviva of pubic interest in motorcyce, mopeds and scooter! In the

united states the year after the word be compared with that western

urope $though at times, the continuing popuarity of two'

wheeers transport has been Auestioned, there is no doubt that it was

firmy estabished in the second haf of the 20 thcentury the motor

provided a means of individua powered transport, combining

reiabiity, economy and comfort young peope had aways been

Auic# to appreciate its advantages moreover the sporty and trave

appea of the two'wheeer e;panded yeary


"he deveopment of motorcyce was steady in the formative

years positioning of the poor unit varied but by 110, designers had

recogni)ed that the most practica point was two and centra ater

44


45/97

motorcyce or were attached by ong bets and pates to frames!

&rames were buiding up from stee tubing *oined by either weding

or barging!

ary singe cyinder commercia motorcyce persisted in the

second haf of 20th were four stro#es, in which vaues were

empoyed with the compressing firing in one direction ?upward or

down word@ ony many beow 2-0cc capacity were 2 stro#es

through a succession of passage wa and parts, "he uropean

method of rating an engine is by the voumetric! "he house power

rating is used in some countries, incuding the Knited stares a rough

eAuivaent in between 8to10 HC per 100cc for modes with 2 to 4

cyinders!

/utipe cyinders ensure smooth running and because ight

weight modes cheap to run and easy to maintain two of the

foremost ritish design the four stro#es 12cc water cooed

veocity L and the 2 stra#e 2-0cc aeria had was for themseves

for most positions combustive and ignition were greaty improved

over even the method of years earier and bore tite resembance to

4-


46/97

the sedimentary forms on pioneer motorcyces the combustive was

a compact and reiabe instrument measuring! "he sparsey the

prepositions of fue and abe to serve indefinitey without ma*or

ad*ustments! ementary tube ignition had given way to advance

forms of eectrica generation by means of magnetic or an induction

coi

"he magneto was either separate price of mechanism

driver from the engine by means of gearing a chains or more

integra with the fywhee!

Man'a!tre o' T3o45hee)er& In Ind"a

/ost of the two'wheeers industries do not manufacture a the

parts, usuay orders are paced the best industries which have

capacity to manufacture the right Auaity and Auaity in a specified

time certain industries purchase spare form sma industries as per

the instructions given by the government to deveop the sma

industries!

4


47/97

"he two'wheeer industry manufacture ony the main parts

i#e engine, gear unites whee drums etc! where as they purchase

combustor form words best manufacture i#e 9(C$:6 above 11 22

"ota -0 100

0


61/97

Graph &ho3& !)a&&"'"!at"on o' re&pondent& #a&ed on a*e

1

Below 25

16%

25 to 30

20%

30 to 35

42%

35 & above

22%


62/97

-@ Ed!at"ona) a)"'"!at"on o' re&pondent&

"he ducationa Auaification of respondents has been cassified

into - categories as shown in the foowing tabe!

Ta#)e4- C)a&&"'"!at"on o' re&pondent& #a&ed on Ed!at"on

Sor!e F"e)d &r%e(

"abe'2 indicates the educationa Auaifications of respondents!

6ut of tota 7o! 6f 5espondents 42G are educated up to graduation,

14G up to CK: 8G up to ((L:, 32G of respondents educated up to post

graduation and ony 4G of respondents have other Auaification!

Ed!at"on +e%e) No o' Re&pondent .er!enta*eKp to ((L: 4 8

CK: 14

Eraduates 21 42

Cost Eraduates 1 32

6thers 2 4

"ota -0 100

2


63/97

Graph &ho3& ed!at"ona) a)"'"!at"on o' re&pondent&

3

4

7

21

16

2

0

5

10

15

20

25

Up to SSLC PUC Graduates Post Graduates t!ers


64/97

@ O!!pat"ona) pattern

6ccupation refers to the #ind of wor# with which an individua

becomes competey engaged! It is aso denotes the habitua

empoyment, profession, craft or trade of an individua! It is an

instrument of iveihood and an essentia factor in society!

In our study the occupation of the respondents has been cassified

into - categories as shown in the tabe'3

Ta#)e 4 C)a&&"'"!at"on o' re&pondent& #a&ed on o!!pat"on@

Sor!e F"e)d &r%e(

O!!pat"on No@ O' Re&pondent& .er!enta*e

Eovt! mpoyee 12

Crivate mpoyee 1 38

usiness man 13 2

$gricuture 14$ny other - 10

"ota -0 100

4


65/97

"abe 3 and ceary indicates the occupation of respondents! 6ut

of the tota number of respondents 2G beongs the business cass, 10G

beongs to the studentFs fo#, 12G of respondents are government

empoyees, 38G beongs to private empoyees and the remaining 14G of

respondents are agricuturist!

Graph &ho3& !)a&&"'"!at"on o' re&pondent& #a&ed on o!!pat"on

-

Govt "#plo$ee

12%

Prvate "#plo$ee

3&%Bus'ess #a'

26%

()r*ulture

14%

('$ ot!er

10%


66/97


67/97

beongs to the income group of -000 to 10000, 3G beongs to the

income group of 10000 to 1-000, and remaining 28G beongs to the

income group of 1-000 to $bove!


68/97


69/97

68 D"''erent #rand& o' otor!(!)e& po&&e&&ed #( the re&pondent&

"he faowing tabe respondents the owners of different brands of

motorcyces!

Ta#)e 46 O3ner& d"''erent #rand& o' otor!(!)e&@

D"''eren!e #rand& No@ o'

Re&pondent&

.er!enta*e

Hero Honda 20 40

5oya nfied 1- 30

"N( (u)u#i 10 20

a*a* - 10

"ota -0 100

Sor!e '"e)d &r%e(

"abe' indicates the owners of different brands of vehice, out of

tota respondents 40G respondents owned Hero Honda! 30G

respondents owned 5oya nfied, 20G of respondent s owned "N(

/otorcyces and remaining 10G of respondents owned Oamaha brand

vehices!


70/97

Graph &ho3& o3ner& d"''erent #rand& o' otor!(!)e&

0

20

15

10

5

0

2

4

6

&

10

12

14

16

1&

20

,ero ,o'da +o$al "'-eld ./S Suu Baa


71/97

:8 Sor!e& o' %eh"!)e "n'orat"on

"here are 7umber of sources of gathering the information about a

product or mode by the prospective buyer such as mass medias,

pamphets, mouth to month campaign and others! "he degree of impact

of these sources of information and buyers purchase decision ma#ing is

iustrated in the beow tabe'-

Ta#)e4: Sor!e& o' "n'orat"on a#ot the %eh"!)e

Sor!e& No@ o'

Re&pondent&

.er!enta*e

$dvertisement 1- 30

6bservations 18

:ompany image 1 34

&riends > reatives 12

Cubicity 3

6ther sources 0 0"ota -0 100

Sor!e F"e)d &r%e(

"abe'- ceary states that the sources of vehice information is

argey by company image that is 34G through advertisements 30G

friends and reatives 12G by observation 18G pubicity i!e! mouth to

mouth campaign and genera trend is ony G

1


72/97

Graph &hoe& &or!e& o' "n'orat"on a#ot the %eh"!)e

2

15

17

6

3

0

0

2

4

6

10

12

14

16

1

(dvertse#e't bservato's Co#pa'$

#a)e

re'ds &

relatves

Publ*t$ t!er sour*es


73/97

=@ Fa!")"tate& e>pe!ted 'ro the dea)er@

Ta#)e4= Fa!")"t"e& e>pe!ted 'ro the dea)er&

Sor!e F")ed &r%e(

"he above tabe indicates the various faciities e;pected by the

customers from a deaer the tabe ceary shows that arge number of

customers fees after saes service is very essentia and needed, it amount

to 34G of the tota respondents! "he other important faciities that tare

e;pected by the customers from the deaers are instament! &aciity,

Fa!")"t"e& Re&pondent& .er!enta*e

$fter (ae services 1 34

Ceriodic chec#ing 4 8

Instament faciity 1 38

Euarantee 14

6thers 3

"ota -0 100

3


74/97


75/97

Graph &ho3& 'a!")"t"e& e>pe!ted 'ro the dea)er&

-

17

4

1

7

3

0

2

4

6

10

12

14

16

1

20

(-ter Sale serv*es Perod* *!e*') 'stall#e't -a*lt$ Guara'tee t!ers


76/97

@ Ana)(&"& o' .a&&"on .ro per'oran!e

Fa!tor&

No o' Re&pondent&

Tota)Good Fa"r 0ad

/ieage 40 - - -0

$fter (aes service 12 23 1- -0

Durabiity 2 1 04 -0

Crice 30 14 -0

/aintenance 1- 2 -0Design > outoo# 3- 12 3 -0

:onvenience > safety 2- 23 02 -0

Cerformance 3 14 0 -0


77/97

Graph &ho3& ana)(&"& o' .a&&"on per'oran!e

40

12

27

1

/

2

/

2/

19

/0

2

12

2/

14

1

4

14

9

/2 0

0

10

1

20

2

/0

/

40

4

8ile#)e

A6terS#les

sert#oo&

/ar#eting /anagement! ' Chiip #oter

Crincipes of /ar#eting! ' Chiip oter

:onsumer ehavior! ' (*ua!5!7air

Ne3&paper

conomics "imes

"he "imes of India

5e# S"te

www!herohonda!com

www!autoindia!com

www!googe!com!
http://www.herohonda.com/http://www.autoindia.com/http://www.google.com/http://www.herohonda.com/http://www.autoindia.com/http://www.google.com/

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