Hero Honda

Presented By :Dushyant Godara

Satpal Singh

TYPE – PRIVATE SECTOR COMPANY INDUSTRY – MOTORS LIMITED FOUNDED – 1984 FOUNDER’S – BRIJMOHAN LAL MUNJAL PRODUCT – SPLENDOR, HUNK, PASSION,OTHER KEY PEOPLE-

BRIJMOHAN LAL MUNJAL (D)PAWAN MUNJAL (CEO)TOSIAQI NAKAGUA (J M D)

INTRODUCTION OF COMPANY HERO HONDA

Hero Honda Motors Ltd. is the world's largest manufacturer of

two – wheelers, based in India.

The company is a joint venture between India's Hero Group and Honda Motor Company, Japan that began in 1984.

In 2001, the company achieved the coveted position of being the largest two-wheeler manufacturing company in India and the ‘World No.1’ two-wheeler company in terms of unit volume sales in a calendar year by a single company. Hero Honda has retained that coveted position till date.

Today, every second motorcycle sold in the country is a Hero Honda bike. Every 30 seconds, someone in India buys Hero Honda's top-selling motorcycle – Splendor.

HISTORY

Vision

The Hero Honda story began with a simple vision – the vision of a mobile and an empowered India, powered by Hero Honda. This vision was driven by Hero Honda’s commitment to customer, quality and excellence, and while doing so, maintaining the highest standards of ethics and social responsibilities. Hero Honda believes that the fastest way to turn that dream into a reality is by remaining focused on that vision.

StrategyHero Honda’s key strategy has been driven by innovation in every sphere of activity – building a robust product portfolio across categories, exploring new markets, aggressively expanding the network and continuing to invest in brand building activities.

ABOUT HERO HONDA

ManufacturingHero Honda bikes are manufactured across three globally benchmarked manufacturing facilities. Two of these are based at Gurgaon and Dharuhera which are located in the state of Haryana in northern India. The third and the latest manufacturing plant is based at Haridwar, in the hill state of Uttarakhand.

TechnologyIn the 1980’s Hero Honda pioneered the introduction of fuel-efficient, environment friendly four-stroke motorcycles in the country. Today, Hero Honda continues to be technology pioneer. It became the first company to launch the Fuel Injection (FI) technology in Indian motorcycles, with the launch of the Glamour FI in June 2006.

ABOUT HERO HONDA

Products

Hero Honda's product range includes variety of motorcycles that have set the industry standards across all the market segments. The company also started manufacturing scooter in 2006. Hero Honda offers large no. of products and caters to wide variety of requirements across all the segments.

DistributionThe company's growth in the two wheeler market in India is the result of an intrinsic ability to increase reach in new geographies and growth markets. Hero Honda's extensive sales and service network now spans close to 4500 customer touch points. These comprise a mix of authorized dealerships, Service & Spare Parts outlets, and dealer-appointed outlets across the country

HERO HONDA

HERO HONDA'S MISSION 

Hero Honda’s mission is to strive for synergy between

technology, systems and human resources, to produce

products and services that meet the quality, performance

and price aspirations of its customers. At the same time

maintain the highest standards of ethics and social

responsibilities.

This mission is what drives Hero Honda to new heights in

excellence and helps the organization forge a unique and

mutually beneficial relationship with all its stake holders.

MISSION

KEY MILSTONES OF HERO HONDA

1985 - CD 100 1989 – SLEEK 1991 – CD 100 SS 1994 – SPLENDER 1997 – STREET 1999 – CBZ 2001 - JOY, PASSION 2002 – DAWN, AMBITION “BAM” (ZK,HS,VR,MK,) 2003 – CD DAWN, SPLENDER+,PASSION+,KARIZMA 2004 – AMBITION 135, CBZ(N) 2005 – SUPER SPLENDER, CD DELUX,GLAMOUR,ACHIVER 2005 – IST SCCOTER PLEASURE 2007 – SPLENDER NXG, CD DELUXE(N) 2009 – KARIZMA JMK 2010- passion pro, hunk

SOCIAL RESPONSIBLITY

HERO HONDA GROUP PARTICIPATE IN MANY SOCIAL RESPONSIBILITY, IN HARYANA COMPANY DO THE MANY WORK,

HOSPITAL, SCHOOL, TOILET FACILITY, WATER STORE PROGRAMME ADULT LETERCY MISSION MARRIGE UNDER PRIVILEDGE GIRL

FACTORY IN INDIA

STOCK & REVENUE

PARTICULERS (RATE LAKH) SALE – 429661 – 412232 OTHER INCOME – 5342 – 6949 TO EX. - 369407 - 341058

OTHER WORK

PRODUCTS

PRODUCTS

Good life program : 8 years ago hero honda

pioneered one of the india’s largest loyalty program, the passport program.

the new real time program is magnetic card based and customers can connect to the program from anywhere in India.

It provides additional avenues to earn bonus points and make easy redemption.

Customer relationship

To fulfill the external and internal need, Hero

Honda constantly focuses on all aspects of people, process and technology by giving thrust on training and awareness, building more efficient support processes and deploying and ensuring usage of the latest technology.

One major feature that got deployed was rural footprint and retail capturing software to capture details of sales at dealer end which would help the organisation better understand the customer mix.

Information systems

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SWOT Analysis Strengths

Ability to understand customer’s needs and wants

Recognized and established brand name Effective advertising capability

Weaknesses R&D is not close to the Hero

manufacturing plant Hero is vulnerable in the joint venture

because Honda Motor Company has so much power

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SWOT Analysis Opportunities

Global expansion into the Caribbean and Central America

Expansion of target market (include women)

Become India’s leader in the scooter market

Threats Honda Motorcycles and Scooters India

can take away market share and cause joint venture to go sour

Bajaj Motors is a strong competitor

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A Bright Future?

Yes! Established name and dominant market

position Strong Marketing Department

Local Knowledge Technological Advancements Introduction of scooter Renewal of joint venture

Thank you !!