Hero Honda
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Transcript of Hero Honda
COM
PAN
Y A
NAL
YSIS Hero
Honda
1956 1955
1984
“We, at Hero Honda are continuously striving for synergy between systems, technology and human resources to provide products and services that meet the quality performance and price aspirations of our customers. While doing so we maintain the highest standards of ethics and social responsibilities, constantly innovative products and processes and develop teams that keep the momentum going to take the company to excellence in the new millennium.”
MISSION STATEMENT
• CD 100• Fuel Efficient• Stylish• Affordable
• Instant Hit
FIRST PRODUCT
DHARUHERA, Haryana
GURGAON , Haryana
HARIDWAR, Uttarakhand
MANUFACTURING PLANTS
CHAIRMAN
Brijmohan Lall Munjal
JOINT MD
Toshiaki Nakagawa
MD & CEO
Pawan Munjal
YujiShiga
SumanMunjal
TakashiNagai
Sunil Munjal
ACBurman
AnaljitSingh
PritamSingh
VPMalik
PradeepDinodiya
RaviNath
MDamodaran Shobhana
Bhartia
1) Environmental Policy– Committed to demonstrate excellence in environmental
performance on a continual basis
2) Quality Policy– Excellence in Quality is the core value of Hero Honda’s
Philosophy
3) Safety Policy– Committed to safety and Health of its Employees &
customers
KEY POLICIES
• Integrated Rural Development at ‘Dharuhera’– Bore wells, Roads, Drainage, Primary Schools
• Raman Munjal Memorial Hospital• Adult Literacy Mission• Marriages of Underprivileged girls• Rural Health Care• Vocational Training Centre
CORPORATE SOCIAL RESPONSIBILITY (CSR)
• Largest Selling two-wheeler company in the World (7 years)
• Introduced Fuel Injection Technology in India
• 150cc and 223cc bikes in India• CRM initiative in the Indian 2-wheeler
Industry
HERO HONDA-THE PIONEERS
Karizma
Hunk
CBZ Xtreme
Glamour FI
Achiever
Glamour
Super Splendor
Splendor NXG
Splendor+
Passion Pro
Passion Plus
CD Deluxe
Pleasure
PRODUCTS
• Fuel Efficient– “Fill It - Shut IT – Forget It”
• Affordable• Better Service/Distribution• Innovation & Modification• Customer Satisfaction– “ Hero Honda – Desh Ki Dhadkan”
FEATURES OF HERO HONDA
• “Just For Her”• Brand Ambassadors• Sponsoring TV shows– Mtv Roadies– Sa Re Ga Ma Pa– Campus Rock Idols– Terra quiz ‘07
PROMOTION
• The yellow pages • Press release • Sponsoring a civic event or activity • The newspaper • Billboards or posters • Flyers or handbills • Direct mail advertising • The radio • Television
ADVERTISING
• Bajaj Auto• TVS Motors• Yamaha Motors• Honda Motors• Suzuki• Kinetic• Mahindra
COMPETITORS
TOP 2 WHEELER COMPANIES IN INDIA
2006 2007 2008 2009 2010
Hero Honda 950 808 894 1797 2094
Bajaj Auto NaN NaN 945 1800 3045
TVS Auto 186 87 79 68 151
250750
12501750225027503250
Share Prices (in Rs.)
Cost
Of S
hare
sCOMPETITORS SHARE PRICES
• HONDA deciding to discontinue collaboration– Hero is dependent on HONDA for technology– Hero will have to START From SCRATCH
• Bajaj Automobiles and TVS Motors have their own technology and quality products
• Slowly they are eating into Hero Honda’s market share
THREATS FROM COMPETITORS
Mar ’06 Mar ’07 Mar ’08 Mar ’09 Mar ‘10
EPS 48.64 42.96 48.47 64.19 111.77
Book Value 100.62 123.70 149.55 190.33 173.52
Debt Equity 0.09 0.07 0.04 0.02 0.02
Profit Operating Margin 15.84 12.13 13.22 14.22 17.32
Face Value 2 2 2 2 2
Divident / Share 20 17 19 20 110
P/E 15.90 16.20 13.20 15.40 16.94
RATIOS
Mar '06 Mar '07 Mar '08 Mar '09 Mar '100
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
Sales Turnover
SALES TURNOVER
Mar '06 Mar '07 Mar '08 Mar '09 Mar '100
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
Sales TurnoverReported net profit
Power & Fuel CostEmployee CostOther Mfg ExpSelling & AdminMisc
Excise Duty (14.2%)
SALES TURNOVER / PROFIT
Mar '06 Mar '07 Mar '08 Mar '09 Mar '100
2000
4000
6000
8000
10000
12000
14000
16000
18000
Other IncomeNet Sales
OTHER INCOME / NET SALES
2986.24
39.94
132
Mar ‘08
2470.06
39.94
165.17
Mar ‘07
3800.75 78.49
39.94
Mar ‘09
3465.02
66.03
39.94
Mar ‘10
TOTAL LIABILITIES
Mar '06 Mar '07 Mar '08 Mar '09 Mar '100
50
100
150
200
250
300
350
400
450
CAPITAL WIP
Mar '06 Mar '07 Mar '08 Mar '09 Mar '100
50
100
150
200
250
300
350
400
450
INVENTORIES
Mar '06 Mar '07 Mar '08 Mar '09 Mar '100
50
100
150
200
250
300
350
Use of Credit Deferral Policy (Liberal Policy)
Dealers Mgmt System (DMS)Factoring
SUNDRY DEBTORS
• NDTV news channel• Hero Honda Authorised Dealers• www.herohonda.com• www.moneycontrol.com• www.wikipedia.com• www.bseindia.com• Hero Honda Annual Report 2009-10• www.finance.yahoo.com• www.gaadi.com
BIBLIOGRAPHY
Thank You