FAIR

Start-up Exhibition & Conference Partnership Opportunity

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Aims: » Promote and support the development of small and medium businesses in Vietnam

» Connect business to customers, investors and potential partners

HATCH! FAIR 2013 is an annual project of HATCH! PROGRAM, a not-for-profit initiative to promote and support entrepreneurs, start-ups and SMEs in Vietnam.

FAIR

Start-up Exhibition and ConferenceIndochina Plaza Hanoi214 Xuan Thuy, Cau GiayDecember 21-22, 2013http://fair.hatch.vn+844 6275 7406fair@hatch.vn

About HATCH! FAIR 2013

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Our Event Credentials » Co-produced UNICEF ZEROawards 2013 which hosted 350 VIP attendees, 70 media with coverage over US, Canada, and EU the next day

» National Geographic Exhibition’s celebration of the 125th anniversary of National Geographic for Fox International Television: over 1,200 people attended an event

» ESPN Star Sports Grandstand Event, transforming an exhibition hall into a total brand experience with 4,000 fans

» Great Eastern Life 1st Anniversary in Vietnam in two cities » Bao Viet Brand Inauguration

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About HATCH! FAIRHATCH! FAIR ContentPR PlanSponsorship Package

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HATCH! PROGRAMOne year achievements

> 47 > 2,000 > 100small and big events in both Hanoi & Ho Chi Minh city

members in HATCH! PROGRAM community

directories of resources and start-ups

5 20strategic advisors under the board of advisors for HATCH! PROGRAM

staffs and interns across the country and outside Vietnam

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Date & Location

December 21-22, 2013Level 2, Indochina Plaza Hanoi241 Xuan Thuy, Cau Giay, Hanoi

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Participants » From 20-40 years old » Start-ups and SMEs in Vietnam » Representatives of MNCs » Angel-, Seed-, and Early-stage Investors » Mentors, Educators, Corporate Sponsors » Start-up Ecosystem Supporters and Resource Providers » Students and other business officers

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Start-up ConferenceA platform for knowledge and experience sharing, idea exchange among start-ups and SMEs about Vietnam start-up ecosystem.

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Conference Stage Information Area for Sponsors

Tea-break Area Outdoor Signage

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Start-up Exhibition

A place in which we gather the best start-ups in Vietnam in the past year, including outstanding technology start-ups, businesses that are reaching out to global market, as well as social enterprises.

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Check-in Area Start-up Booths

DEMO Area Networking Area

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Public and Media Relations Engagement PlanCampaign Idea:

FAIR

Business is Open(Mở cửa doanh nghiệp của bạn)

The main issues of Vietnamese start-ups include: » Lacking of sharing and receiving quality feedback

» Lack of testing and refining business models

» Lack of connecting and finding suitable founders

This results in young entrepreneurs dreaming of untested markets, and not utilizing supporting resources. Therefore, Vietnamese start-ups need to open themselves to the emerging entrepreneurship ecosystem to succeed. The HATCH! Program is at the epicenter of this ecosystem.

Report of Media as of 29 November 2013: » 26 online media » 1 TV interview schedule

for Dec 10

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Promotion PlanObjective Approach Response

Nov

3rd week

HATCH! PROGRAM

HATCH! PROGRAM Positioning

HATCH! PROGRAM’s role in the community

HATCH! PROGRAM is a not-for-profit ini-tiative to build and connect the start-up community to potential resources.

4th week HATCH! FAIR HATCH! FAIR Promotion Information about HATCH! FAIR

2013

Active learning about the event and taking action (Sponsorship, booth registration)

Dec

1st week HATCH! FAIR HATCH! FAIR Promotion

HATCH! FAIR 2013 and the solution for the fragmentation of the community

Active learning about the event and taking action (Sponsorship, booth registration and activity participation)

2nd weed HATCH! FAIR HATCH! FAIR Promotion

HATCH! FAIR 2013 and the solution for the fragmentation of the community

Active learning about the event and taking action (Sponsorship, booth registration and activity participation)

3rd week HATCH! FAIR HATCH! FAIR Promotion

HATCH! FAIR 2013 and the solution for the fragmentation of the community

Active learning about the event and taking action (Sponsorship, booth registration and activity participation)

4th week HATCH! FAIR

Thanks to all organizations and individuals who participated and supported the program

Sharing the results of HATCH! FAIR 2013

Acknowledgment of contribution to HATCH! FAIR 2013

Jan HATCH! PROGRAM

Support the connections after the event

Sharing and pushing potential connections Acknowledgment of supporting partners

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Marketing Plan

Broadcast

Digital

Social Media

Word of Mouth

Direct Marketing

Other Events

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StrategyBroadcast » TV Program

WOM » Startups and Businesses network database

Digital » Articles » Banners » Short News » Advertising Email

Direct Marketing » Leaflets at co-working space, shopping malls & university

» Direct registration

Social Media » HATCH! Facebook » Group & Pages

Events » HATCH! OPEN, Code Camp, Mobile Hackathon in Hanoi & Ho Chi Minh city

» Other events

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Key Performance Indicators (KPIs)

50 6 2times HATCH! FAIR 2013 video broad-casted

times HATCH! FAIR broad-casted in the TV in VTC 10, Hanoi TV, InvestTV

interview programs and direct inter-view at InfoTV and InvestTV

10 35 50times HATCH! FAIR broad-casted in TV program

days HATCH! FAIR banners placed on 3 biggest start-up websites in Vietnam

articles in online news and magazines

3 50 10,000biggest start-up channels report live about HATCH! FAIR within 2 days

press release news posted fans in our social media

5,000 150,000leaflets distributed at events, universities and co-working spaces

advertising emails sent to 50.000 accounts

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Communication Channels

TV Start-up Media Business Media » VTC News » Hanoi TV » Invest TV » VTV 6 » InfoTV » Vietnam News Agency » LifeTV

» Techdaily.vn » GIK.vn » Action.vn » TechinAsia » StartupDigest » Pandora.vn » Vietnam financial & economy

channel » Ticketbox » Nexttopevent

» VnExpress » CafeF » Vietnamnews » Vietnam Times » 24h » Vietnam Business Forum » Business Times » Business & Integrity » Investment Bridge » Saigon Times » Saigon Businessman » VTC News » Vietnam News Agency » Financial Times » Business & Trade Times » New Hanoi » The Word Hanoi » ASEAN Magazine

Locations » Co-working spaces » Company Offices » Shopping Malls » Coffee shops » Universities

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Sponsorship Package(Our public relations programs are professionally managed by G2 (Vietnam), a WPP company; however, neither G2 nor HATCH! PROGRAM are responsbile for our media partners editorial decisions.)

GOLDEN EGG SPONSOR - USD $5,000 » Opening speech and opportunity to share at Vietnam and International startup conference » FIRST prioritized position at the Booth area » Advertised in the DEMO area » Access to 2000 visitor & 50 exhibitor database » FIRST priority recognition on HATCH! FAIR Materials » FIVE Conference Passes » Special Mention in Handouts, Articles and Report » Featured in HATCH! FAIR & HATCH! website during 2014 » FOUR dedicated mentions on HATCH! Social Media » FOUR branded standees during two-day conference

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SILVER EGG SPONSOR - USD $3,000 » SECOND prioritized position at the Booth area » Access to 2000 visitor & 50 exhibitor database » SECOND priority recognition on HATCH! FAIR Materials » THREE Conference Passes » Special Mention in Handouts, Articles and Report » Featured in HATCH! FAIR & HATCH! website during 2014 » TWO dedicated mentions on HATCH! Social Media » TWO branded standees during two-day conference

BRONZE EGG SPONSOR - USD $1,000 » THIRD priority recognition on HATCH! FAIR Materials » ONE Conference Pass » Featured in HATCH! FAIR & HATCH! website during 2014 » ONE Dedicated mention in HATCH! Social Media » ONE branded standee on site during TWO days conference

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For more information, please contact:Ms. Nguyen Bich DiepCorporate and Public Affairs OfficerEmail: fair@hatch.vnMobile Phone: +84 127 585 4898

Thank you.