Hashtag Hustle: How to Leverage Social Media to Maximize Sync Potential
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Transcript of Hashtag Hustle: How to Leverage Social Media to Maximize Sync Potential
You’ve probably heard the adage, ‘If a tree falls in the forest and
nobody's around to hear it, Does it make a sound?’
It’s kind of like the Millennial maxim, ‘Pics or it didn’t happen.’
In other words, your value is only as great as your audience — especially in the music industry.
Nowadays, the best way for an indie artist to build that audience is through social media. Although, that can be easier said than done.
Scroll on to discover some of the best practices to help you leverage social media in the music industry.
Build A Consistent Brand
Number 1
Activity | Voice | Consistency | Logo
Maintain a strong and memorable voice that speaks to fans across all platforms.
Deliver Valuable Content
Number 2
Variety | Quality | Video | Promote | Purpose | Network
Use content differently on each of your social platforms to connect with fans in new ways.
Of adults use multiple social
media platforms
52%
Of teens use multiple social
media platforms
71%
Engage in Meaningful Messaging
Number 3
Engage | Conversation | Connect | Hashtags | Performances
Interact with your fans before, during, and after performances on social media.
Share photos on social media at a live music event
45%
Post about the live music event on social media
36%
Generate & Utilize Analytics
Number 4
Connectivity | Research | Tools | Learn
Shape your social media strategy in response to your analytics and insights.
Promote A Placement Before It Airs
Number 5
Details | Ecommerce | Visual | Announce | Perspective | Content
Build anticipation by announcing the placement with the airdate and tag the brand or TV show in your posts.
Promote A Placement During Airtime
Number 6
Share | Hashtag | Awareness | Content | Monitor
Connect people who discovered your music through the ad or TV show with links to your song.
Monitor the brand’s social media and interact with people who mention their use of your music.
Extend Opportunities After A Sync Airs
Number 7
Relationships | Discovery | Résumé | Analytics
Connect people who discovered your music through the ad or TV show with links to your song.
Connect people who discovered your music through the ad or TV show with links to your song.
As an artist, your first priority is of course to make good music and grow in your craft.
Connect people who discovered your music through the ad or TV show with links to your song.
However, you also need a strong social media strategy to build a career in the modern music industry.
