Harvest Bucks Increasing Healthy Food Access Through Point of Purchase Incentives.
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Transcript of Harvest Bucks Increasing Healthy Food Access Through Point of Purchase Incentives.
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Harvest Bucks
Increasing Healthy Food Access Through Point of Purchase
Incentives
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Boulder County HEAL Focus Area
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HEAL Action Areas
• 5 servings of fruits and vegetables
•1 hour of physical activity
•0 sugary drinks
• breastfeeding duration
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Healthy Eating Action Area
Prioritized Indicators• Percentage of children
meeting daily recommendation for fruit and vegetable consumption
Strategies• Increase access to fruits
and vegetables through pricing, placement, and urban planning strategies.
• Encourage organizations and systems that serve children and families to promote fruit and vegetable consumption.
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Building Support Through Diverse Partnerships
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History of SNAP and WIC @ the BCFM
• Accepting SNAP for 8 years
• WIC Program for more than 20 years
• Markets on Saturday and Wednesday
• Longmont and Boulder
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Incentive Origins
• Western Adaptation Alliance Conference – Boulder County Public Health– Boulder County Parks and Open Space– City of Boulder Human Services Department– Boulder County Farmers’ Market– Boulder County Human Services Department
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Harvest Bucks – What Are They?
• Spent like cash• $1 denominations• Match SNAP
benefits up to $40 • Only eligible for
fruits and vegetables
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Harvest Bucks – How it Works
• Step 1:– Find the information
booth– Proceed with EBT
card
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Harvest Bucks – How it Works
• Step 2– Withdraw SNAP Bucks
from your EBT account– Use SNAP bucks for all
SNAP eligible foods• Fruits• Vegetables• Meats• Cheese• Eggs• Bread
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Harvest Bucks – How it Works
• Step 3– Receive matching
Harvest Bucks– Match up to $40 per
market per week– Only eligible for fruits
and vegetables
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Step 4 - Shop
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Program Results
Boulder Wednesday
Boulder Saturday
Longmont Saturday
Year Total$0.00
$5,000.00
$10,000.00
$15,000.00
$20,000.00
$25,000.00
$30,000.00
$35,000.00
$40,000.00
$45,000.00
2014
2015
2015 SNAP + HB
SNAP and Harvest Buck Sales 2014 - 2015
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Increase in Fruit and Vegetable Consumption
• 85.7% of participants wouldn’t shop without the incentives
• 94.6% get at least half of their fruits and vegetables from the farmers’ market
• As a result of the Harvest Bucks Program– 100 % agreed or strongly
agreed that it was easier to buy fruits and vegetables
– 86% increased fruit and vegetables consumption
– 89% increased the variety of fruits and vegetables
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Ingredients for Success
• Administrative Support• Existing SNAP Program• Program Promotion
– HHS (SNAP enrollment)– SNAP-Ed– YMCA– Food Banks– Cities– WIC
• Evaluation• Fundraising
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Building Sustainability
• Proposed 2016 Sustainability Tax
• Political Support– Food Systems Advisory
Board– Making Local Food Work
• Fiscal Support– City of Boulder– Boulder County HHS
• Unique funding opportunities
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Questions?
Rachel Arndt, AICPBuilt Environment and HEAL CoordinatorBoulder County Public HealthEmail: [email protected]: 303.441.1182