Guide to a Good Venture Pitch 27832
Transcript of Guide to a Good Venture Pitch 27832
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Guide to a good venture pitch.
Conquest 2007, BITS-Pilani
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First Page
` This presentation intendsto be a guideline for
Conquest finalists.
` The order followed by the
slides is logical. Yourpresentation should have a
similar structure.
` Do not have too many
slides. Ideally fifteen isgood.
` Format it well. Make itlook beautiful and weed
out all spelling mistakes.
` Focus on your strengths,
USP.
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Introduction (1 slide)
` The most important slide.
` What does your company do?(in one line)
` Current status:
` Stage of the venture. Incorporated?
` Any big clients or piloting partners? Testimonials?` Funded?
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Stars
List the most important points about your company.
` Strong management team.
` Patents and unique technology or model.
` USP
` Attractiveness of the venture for investment.
` Market trends, market growth rates.
` Size of the target market.
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Problem or the pain (1 slide)
` Describe the problem your venture aims to solve or the
pain of the society it relieves.
` How big is the problem? Mention data, statistics.
` Why hasnt it been solved before?
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Solution (1-2 slides)
` How does your venture solve the problem?
` Why/how is it more effective than the current solutions, if any?
` USP!
` Describe your product or service in required amount of detail.
` The magic/technology behind it. Patented?
` Important selling features.
` Use simple diagrams, flow charts. Give screenshots/pictures.
` Value addition to complimentary products or services available
currently.
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Testimonials (1 slide)
` Every investor needs proof about solution efficacy.
` Why did your customer love you?
` Response of existing clients. Use logos.
` Or response to prototype by prospective
clients/customers.
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Market analysis (1-2 slides)
` Which market need are you meeting?
` Describe the market.
` How big is it?
`
Growth rate?` Maturity.
` Product positioning.
` Market Capture projections.
` Marketing strategies. How will you reach the market?
Tip: always brilliant to describe a typical customer/client.
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Business model (1-2 slides)
` What is the business model? Use flowcharts and
diagrams.
` How will you make money?
` Revenue strategy and model.
` Economies of scale.
` Describe distributor or franchise commission/rates, if
applicable.
` Operations model. Use flowcharts and diagrams
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Competition analysis (1 slide)
` Who else is tackling the same problem? (directcompetitors)
` Why are you better?
` Compare features on a table/matrix.
Feature A Feature B Feature C
Product A Yes Yes Yes
Product B No Yes No
Product C Yes Yes No
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Management Team (1 slide)
` Who will run the show?
`
Relevance of experience/skills to role allotted.
` Track record.
` Who is missing? Solution.
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Co-stars (1 slide)
` Technology development team.
` Partners.
` Board of advisors.
` Board of directors.
` Legal advisors.
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Rollout plan (1 slide)
` Current status.
`
Rollout model.` Strategy behind it.
` Timeline of the rollout.
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Risks (1 slide)
`What reasons could lead to failure?
` Regulatory risks.` (Medical and financial ventures, beware.)
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Exit strategy(1 slide)
` Acquisition? IPO?
` Diversification?
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Financial summary(1-2 slides)
` Mention key assumptions.
` Give key figures of revenue growth, profits, ROI.
` Projections for next few years.
` Mention breakeven period.
Tip: Do not show excel sheets, since youll never read themneither will the investor. Only gives a crammed look.
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Funding summary(1 slide)
` Requirements and details.
` Highlight ROI.
` Breakup of spending.
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Conclusion
` The points you want your investors to
remember.
` Re-highlight the attractiveness/strengths.
` Funding requirements and ROI.
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Thank You!
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Final comments
` While bullets are effective. Nothing can beat diagrams and
pictures. Use them generously.
` Do not cram your slides. Speak more than your slide.
` Use big text.` Practice and time your presentation.
Center for Entrepreneurial Leadership, BITS-Pilani