Loyalty 3.0: How to Revolutionize Customer Engagement with Big Data and Gamification by Rajat...
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@rajatrocks @bunchball #gamification The Leader in Gamification • Founded: 2005 • Customers: 320+ • Employees: 60+ • Created Gamification Industry in 2007 • Constant innovator in the field “For anticipating the gamification explosion before anyone knew what gamification was.”
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Learn the secret to using big data and gamification to motivate, engage, and engender true loyalty among your customers, employees, and partners. As our lives move online and nearly everything we do is being mediated by technology, all of our activity is generating reams of data – we are all “walking data generators.” Loyalty 3.0 reveals how to combine this “big data” with the latest understanding of human motivation to power gamification – the data-driven motivational techniques used by game designers to stimulate engagement, participation, and activity. With this potent combination, businesses now have a powerful engine for creating true loyalty among their customers and for generating a sustainable competitive advantage in their markets.
Transcript of Loyalty 3.0: How to Revolutionize Customer Engagement with Big Data and Gamification by Rajat...
@rajatrocks @bunchball #gamification
The Leader in Gamification
• Founded: 2005• Customers: 320+• Employees: 60+• Created Gamification Industry in 2007• Constant innovator in the field
“For anticipating the gamification explosion before anyone knew what gamification was.”
@rajatrocks @bunchball #gamification
What is Gamification?
• Measure & Motivate• Reward & Recognition• Reputation• Loyalty• Guiding & Amplifying High Value Activity
> Motivating People Through Data
@rajatrocks @bunchball #gamification
Motivation +Big Data +Gamification =---------------------------
Loyalty 3.0
http://loyalty30.com
@rajatrocks @bunchball #gamification
The 10 Gamification Mechanics
• Fast Feedback• Transparency• Goals• Badges• Leveling Up
• Onboarding• Competition• Collaboration• Community• Points
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@rajatrocks @bunchball #gamification
Employee Motivation
@rajatrocks @bunchball #gamification
Consumer Motivation
@rajatrocks @bunchball #gamification
HARNESSING 360 DATA FOR COMPETITIVE ADVANTAGE
Warner Bros. Insider Rewards
@rajatrocks @bunchball #gamification
@rajatrocks @bunchball #gamification
Benefits
• Track and reward online activity and engagement• Measure which activities & content on sites most compelling and
most viral• “Warm” audience for new marketing campaigns• Currency that could be used to direct audience• Currency that could could be traded for data• 360 degree view of the customer:
• DVDs purchased• Movies rated• Trailers shared• Movie sites visited…
@rajatrocks @bunchball #gamification
INCREASING PATIENT COMPLIANCEHopeLab - Zamzee
@rajatrocks @bunchball #gamification
@rajatrocks @bunchball #gamification
@rajatrocks @bunchball #gamification
Results!
• 59% increase in physical activity• Doing push-ups non-stop for 45
min/week• Scrubbing floors for 3 hrs/month• Chasing wild pigs for 6 min/day
• Impact persisted for at least 6 mos• Slowed gain in “bad” cholesterol• Helped control blood sugar levels
@rajatrocks @bunchball #gamification
USING COMMUNITIES & CROWDSOURCING FOR DISRUPTIVE INNOVATION
Kraft Canada – First Taste
@rajatrocks @bunchball #gamification
@rajatrocks @bunchball #gamification
@rajatrocks @bunchball #gamification
@rajatrocks @bunchball #gamification
@rajatrocks @bunchball #gamification
@rajatrocks @bunchball #gamification
CUSTOMER COMMUNITIESEloqua
@rajatrocks @bunchball #gamification
Results!
• More users answering questions instead of employees• Customers engaged in the community more likely to renew• Vibrant community attracts customers• 40% increase in support call deflection
