Grow your Business with LinkedIn Career Pages [Webinar]
-
Upload
linkedin-talent-solutions -
Category
Recruiting & HR
-
view
556 -
download
2
Transcript of Grow your Business with LinkedIn Career Pages [Webinar]
5 Steps to Boosting Your Talent Brand Through Content 1
talent.linkedin.com | 1
Success with LinkedIn Career Pages
July 15, 2015
Agenda
The Power of Personalization
The Benefits of a Career Page
Atrium’s LinkedIn Story
The Power of Engagement Media
Q & A
LinkedIn Career Pages
• Imagery- Select an image
which means something to our
target audience and reflects
what you do.
• Headline- This is the first
thing people see- make
sure it has impact!
• Rich Media- Video is the
most engaging form of rich
media. You have two
sections for media.
• Links- Use a strong call to action
• Testimonials- This is your
opportunity to share your
story. Think about what
your employees,
candidates and clients are
saying about you.
Why Invest in Your Brand?
1. A strong Brand is associated with lower cost per
hire
2. A strong Brand increases response rates to
recruiter messages (up to 2X)
3. Companies with a strong brand attract 50% more
applicants to their jobs
4. Companies with a strong brand find 3X as many of
their hires through LinkedIn
talent.linkedin.com/blog
Tell the right people you’re hiring
Reach your ideal
audience automatically
wherever they go on
Your ideal passive candidate
Erika Robertson
500+ Connections
2nd
Software Engineer, ABC Co.
NYC
Ads Appear On
Homepage
Ads appear
when viewing
profiles
Ads appear
when visiting
Company Pages
Ads appear
when interacting
in Groups
Media Significantly Increases Career Page Visits
175
304
265 277 269 239
263 243
265 260 281
385
850
718 726
687
216
146 161
178
0
100
200
300
400
500
600
700
800
900
Unique Career Page Visitors
Traffic Driver ads
Enhanced Career Page Options
+ Personalization
Increase relevance with more of your top
talent pools and regions
+ Targeted Ads
Connect with candidates at every stage of
the journey, not just actives.
Ensure you’re building awareness and
engagement with the candidates you need.
2
HE
LLO
Introduction
Atrium Staffing
20 years experience, over $185 million in
revenue
WBENC-certified woman-owned firm
Headquartered in NYC with additional locations
New Jersey, Boston, Pittsburgh, San Francisco,
Downtown Chicago and Oak Brook, Illinois
Best-in-class contingent workforce
management
Core Capabilities:
Temporary/Direct Hire Staffing
Employer of Record Payrolling (EORP)
Independent Contractor Engagement (ICE)
Recruitment Process Outsourcing (RPO)
Managed Service Provider (MSP)
Rebecca Cenni
Founder & CEO
Atrium Staffing
Allie Basilica
Social Media Mgr
Atrium Staffing
3
ATR
IUM
CA
RE
ER
PA
GE
S
Specific page for
each business
offering
Each page is
targeted by industry,
job function and
seniority
Close partnership
with LinkedIn team
during build and
launch
4
LIN
KE
DIN
STR
ATE
GY
Drive candidate traffic to our open jobs
Position Atrium as an expert resource to
job seekers and potential clients
Build our LinkedIn community
5
LIN
KE
DIN
STR
ATE
GY
DRIVE
Hub for jobs
Targeted LinkedIn ads
POSITION
Share unique content, industry
news and relevant jobs
BUILD
Engage and respond
Action Plan
6
IMP
OR
TAN
CE
OF
BR
AN
DIN
G
LinkedIn is #1 social recruitment platform with 70%
passive audience
Brand awareness = trust
Company Page vs Career Page
Positive view of product or service vs. as a place to work
Emphasis on company culture in today’s workforce
Why It Matters
7
IMP
AC
T O
F A
STR
ON
G B
RA
ND
The Difference
June 2014 – June 2015:
LinkedIn referred 55% of all
social traffic to Atrium website
55%
Since August 2014:
LinkedIn has driven over
7500 candidate applications
Over the last 3 months:
Atrium has acquired over 1350
new company page followers
7500
Q & A Any Questions?
More info on LinkedIn Career Pages:
http://linkd.in/17c1WNO
Editing your LinkedIn Career Page:
http://linkd.in/1ET6wNK
talent.linkedin.com/blog