2017 11 LinkedIn Webinar Slides

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Using LinkedIn WITHIN your Organisation Australia’s LinkedIn Demystifier

Transcript of 2017 11 LinkedIn Webinar Slides

Using LinkedIn WITHIN your Organisation

Australia’s LinkedIn Demystifier

CopyrightWildfireSocialMarketing2017

»BeFOUND»BeREMEMBERED

»BeCHOSEN

stand out? 8Second

s

Canyourideal

Howdoesyour

Whatdoyouwant

connectionsfindyou?

tobeknown for?

Profilerank?

Branding Build a network

Thought Leadership

Influence & team leverage

CircleofSocialBusiness

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BrandFoundations

PositioningThroughProfile

• Whodoyouhelp?• Whydoyouhelp?• Howyouhelpthem?

Be FOUND

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‘Clickable’ First Impression

21xviews

120characters

200-225characters

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21 x

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Are You Findable?

2.ConferenceSpeaker|WorkshopLeader|Author|

1.Director/Principal

3.Deliveringcustomerserviceexcellencefororganisations |Speaker,TrainerandFacilitator|DIME™CustomerService

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[Expertise][Title][Company]

21x

200-225

120

Crafting Your LinkedIn Summary

• Positioning• Personality• Persuasion

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LI-Summary-Jo-Saunders.png

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Be Scanable, Findable & Personable

7 Step Formula

A B

videos,brochures/articles

Role

CompanyNameDates

Experience Story

Social Proof

Expertise vs Delivery

Share Accomplishments

SocialLeadershipandInfluence

Find/BeFoundConnect&EngageCreate&Curate

Be Remembered & Chosen

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xMobile App

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Social Triggers

Opportunity

#SMMW18

Leadership

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Team Connection

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Companyfollowers

Employeesgenerallyhave

10xconnections

more

than

Contentshared

2x engagement

byemployees

ofcompanycontent

generates

Socialenterprisesare 58% morelikely

toattracttoptalent

&morelikelyto20%retainthem

What Next?

• BeFound- OptimiseyouronlineProfile• BeRemembered– Connection&Content• BeChosen– EngagementPlan

Seekexperthelp–Workshop,RevieworTransformation?

[email protected]

LinkedIn.com/in/josaunders@joatwildfire

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#GetGoodOrGetOff

» ProfileOptimisation&Mentoring

http://bit.ly/GetGoodBook