2017 11 LinkedIn Webinar Slides
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Transcript of 2017 11 LinkedIn Webinar Slides
stand out? 8Second
s
Canyourideal
Howdoesyour
Whatdoyouwant
connectionsfindyou?
tobeknown for?
Profilerank?
Branding Build a network
Thought Leadership
Influence & team leverage
CircleofSocialBusiness
Copyright Wildfire Social Marketing 2017
PositioningThroughProfile
• Whodoyouhelp?• Whydoyouhelp?• Howyouhelpthem?
Be FOUND
Copyright Wildfire Social Marketing 2017
Are You Findable?
2.ConferenceSpeaker|WorkshopLeader|Author|
1.Director/Principal
3.Deliveringcustomerserviceexcellencefororganisations |Speaker,TrainerandFacilitator|DIME™CustomerService
Copyright Wildfire Social Marketing 2017
[Expertise][Title][Company]
Crafting Your LinkedIn Summary
• Positioning• Personality• Persuasion
Copyright Wildfire Social Marketing 2017
LI-Summary-Jo-Saunders.png
Copyright Wildfire Social Marketing 2017
Be Scanable, Findable & Personable
7 Step Formula
A B
SocialLeadershipandInfluence
Find/BeFoundConnect&EngageCreate&Curate
Be Remembered & Chosen
Copyright Wildfire Social Marketing 2017
Copyright Wildfire Social Marketing 2017
Companyfollowers
Employeesgenerallyhave
10xconnections
more
than
Contentshared
2x engagement
byemployees
ofcompanycontent
generates
Socialenterprisesare 58% morelikely
toattracttoptalent
&morelikelyto20%retainthem
What Next?
• BeFound- OptimiseyouronlineProfile• BeRemembered– Connection&Content• BeChosen– EngagementPlan
Seekexperthelp–Workshop,RevieworTransformation?
LinkedIn.com/in/josaunders@joatwildfire
CopyrightWildfireSocialMarketing2017
#GetGoodOrGetOff
» ProfileOptimisation&Mentoring
http://bit.ly/GetGoodBook