1. LinkedIn on Campus:How LinkedIn Can Help Career ServicesProfessionals and Your Students

2. Agenda LinkedIn 101 How LinkedIn Helps You How LinkedIn Helps Your Students Questions 3. http://university.linkedin.com 4. How to Ask a Question Type your question into the Q&A box Presenter will answer selected questions at the end of the webinar. If your question is not answered, ask it on LinkedIn! 5. Meet Lindsey 6. I. LinkedIn 101 7. How LinkedIn Works Your Friends Friends Friends Your Friends Friends Your Friends 8. Who Uses LinkedIn? 150 million+ professionals Over 150 industries 2 million+ companies Executives from every Fortune 500 firm 60,000+ college and university alumni groups 56% outside the U.S. 9. II. How LinkedIn Helps You 10. LinkedIn Benefits for Career ServicesProfessionals1. Build and enhance your own professional brand3. Enhance the brand and services of your career center5. Attract more organizations to recruit your students and alumni7. Find answers to questions and share resources with colleagues 11. 1. 1. Build and Enhance Your OwnProfessional Brand 12. Live Demo of LinkedIn Profile 13. Add LinkedIn to Your Email Signature------------------------------Jane DoeDirector, National University Career CenterPh: (800) 555-1234Fax: (800) 555-5678Jane.Doe@National.eduConnect with me on LinkedIn:www.linkedin.com/in/JaneDoe 14. 2. Enhance the Brand and Services ofYour Career Center 15. Benefits of LinkedIn Groups Enhance brand Increasecommunication Connect alumni &students List management 16. Live Demo of LinkedIn Group 17. Best Practice #1:Market Your LinkedIn Group 18. Best Practice #2:Market Your LinkedIn Group 19. Best Practice #3:Set Up a Welcome Template 20. Best Practice #4:Connect Students and Alumni 21. 3. Attract More Organizations to Recruit Your Students and AlumniI have used LinkedIn extensively to research where our alumni areworking and to solicit their assistance. Additionally, I have shared listsof alumni generated through LinkedIn with employers we want to visitcampus. Ive found employers to be impressed by the breadth anddepth of information that I have gained from using LinkedIn. -Mark Presnell, PhD, Director, Johns Hopkins Career Center 22. Live Demo of LinkedIn Introduction 23. 4. Find Answers to Questions andShare Resources with Colleagues 24. Some Recommended Groups SHRM (Society for Human Resource Management) ERE.net Liberal Arts Career Network Alumni Career Services Network Entry-Level Jobs and Internships College Recruiting Central College Career Expert 25. Invitation to Join Career ServicesProfessionals Group 26. III. How LinkedIn Helps YourStudents Help Themselves 27. LinkedIn Benefits for Students andAlumni1. Build a professional online presence3. Connect in a meaningful way with alumni and other warm contacts5. Research companies and industries7. Explore opportunities with organizations that dont recruit on campus8. Learn professional networking etiquette 28. 1. Build a Professional Online Presence 29. Its no longer enough to simply have a solidresume. Students now need a professionalonline presence. - Holly Paul, US Recruiting LeaderPricewaterhouseCoopers 30. Add Sections to Enhance Student Profiles 31. Add Sections to Enhance Student Profiles 32. Add Sections to Enhance Student Profiles 33. Add Sections to Enhance Student Profiles 34. Great App for Creative Students 35. The 5 Golden Rules of Student LinkedIn Profiles1. Professional photo of student alone2. Headline with area of study and/or career ambitions3. Keyword-rich summary that includes type ofpositions student is seeking4. Inclusion of volunteer activities, internships andextra curriculars5. Recommendations from professors, advisors,internships 36. 2. Connect in a Meaningful Way withAlumni and Other Warm Contacts 37. Live Demo of LinkedIn Company Page 38. www.linkedin.com/studentjobs 39. 4. Explore Opportunities with Organizationsthat Dont Recruit on Campus 40. 5. Learn Professional NetworkingEtiquette 41. www.brandeis.edu/hiatt/students/networking 42. BEFORE AFTER 43. Where do I start? 44. Calls to Action1. Complete all career center staff profiles to 100%2. Add a link to LinkedIn and guidelines to your career centers website3. Join the Career Services Professionals LinkedIn Group and continue the conversation! 45. Questions 46. http://learn.linkedin.com/ 47. http://university.linkedin.com