Using LinkedIn to Grow Businesses
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Transcript of Using LinkedIn to Grow Businesses
How can Brands Effectively use LinkedIn to grow their Business?
Group 5Sowmya Murthy FT13246 www.sowmyamurthy.comChandni Gupta FT13214 www.chandnigupta.inJoyeeta Mukherjee FT13428 www.joyeetamukerjee.comAnita Kala FT13108 www.anitakala.comVinu Seshadri FT13291 www.vinsesh.com
Creative Ways To Use LinkedInDesign the profile intelligently
Optimize the company page to engage the audience
Develop a campaign
Create leads
Network Building and Groups
Find new talent and social CRM
Profile Matters!
•Complete your profile 100% for maximum visibility
•Upload a profile picture for authenticity
•Request colleagues, friends and partners for recommendation
•Promote by linking with other SM platforms
Set up LinkedIn Profile
•Customize the profile URL
•Customize the anchor text with the links on your profile
•Optimize keywords in the summary section, which is indexed by Google; Include high importance keywords
Optimize the
Profile for SEO
http://www.youtube.com/watch?v=0glUGk81Kyg
Optimize Company Page
Banner Images
Careers and Products
Product Recommendations
Featured and Targeted Updates
Visibility on Mobile Apps
Optimize Company Page
Develop a CampaignOptimize Company
Page
Create Great
Content
Attract Followers
Build Your Network
Become an Industry Leader
Traffic, Leads &
Sales
Create LeadsCreate a
LinkedIn group
• Use group to create thought leadership in concerned market.
• Promote and grow the group
Use LinkedIn DirectAds
• Push relevant ads to LinkedIn subscribers targeted by profile demographic information
Answer Questions on
• Ask and respond to relevant questions on LinkedIn Answers section
• Answered questions shows up in the Network Updates feed for all your connections
• Can win expertise points if your answer chosen as best answer.
Integrate LinkedIn into
your marketing
• If you are presenting at a webinar or trade show invite your audience to network with you or join your group
• Notify all members of your group about an upcoming event
• Redirect these members to your blog or website to convert them into leads
Don’t spam
• Contacting LinkedIn contacts directly can be considered as spam
• Make your message relevant so that people want to hear from you
Network Building• Invite thought leaders,
from the industry to connect with
• Ask and answer questions on LinkedIn “Answers” to establish yourself as a thought leader in the industry
• Update your status frequently for getting noticed
• Link LinkedIn and Twitter accounts; Post LinkedIn status messages to Twitter and pull tweets into your LinkedIn status for leveraging your network
Groups - Creating• Include keywords in the
name• Create a group for the
industry and not your company
• Design the group logo to fit the small standard logo size
• Create a custom webpage for the group on your website ; This will provide more context, engagement and visibility
• Display the group in the Group Directory and on members' profiles
Groups - Promoting
1
•Leverage your existing network: Invite co-workers, past colleagues, and customers to join and start discussions
2
•Promote the group on your website, blog, email newsletter, and social media networks
3
•Invite key industry experts to join and engage
4
•Cross-market to related groups on different social media networks
5
•Integrate LinkedIn into all of your marketing efforts. Every time you do a webinar or go to a conference, notify your group and invite those you meet to join the group as well.
Groups - Managing• Add discussions, news and jobs to create opportunities for interaction
in the community • Use “Most Popular Discussions” to highlight particular content or
offers • Send announcements (e-mails); These will also get added as a
discussion thread for your group and can be marked as a featured discussion for extra visibility
• Import your blog RSS feed if relevant to the group• Make your own LinkedIn analytics to track number of the group size;
track the click through rate of links in your announcements, use a URL shortener with analytics like bit.ly
Find New Talent and Social CRM
Career tab a paid feature in LinkedIn
Showcase your company story and job openings effectively
Show an inside view of what it is like to work at the company
Provide a compelling and attractive value proposition for drawing in potential candidates for employment
LinkedIn - The way ahead
National Positions drives 300-500 unique visitors/month from LinkedIn3 times as much as FacebookDrive traffic to your blogs, videos, webinar, presentations and other content
Thank You!!