GreenFleet Media Pack

MediaInformationwww.greenfleet.net

SCOTLAND EVs

www.greenfleet.net

ISSUE 76

PARIS MOTOR SHOW

ROAD TEST CITROËN RELAY

DOWNLOAD THE GREENFLEET

APP

VISIT app.greenfleet.net

Beat the Sprig and get ready

for informative workshops and low

CO2 test drives at Rockingham

ARRIVE‘N’ DRIVE

EVENT PREVIEW

ALTERNATIVE FUELS

GREEN POWERThe commercial use of biofuels,

electric, hybrid and hydrogen power explored

ROAD TEST: VOLKSWAGEN e-GOLF

Next A

WORLD EVENTS have forced a dramatic increase in oil prices, and with the government's tax policy focused on emissions reduction, fleet managers' efficacy to action this means they are increasingly at the vanguard of technological developments.

The majority of UK business travel in the UK happens in road vehicles, and the Committee on Climate Change believes surface transport emissions, of which cars account for 60 per cent, will need to come down by 26 per cent (from 2008 levels) by 2020 and by 91 per cent by 2050.

Achieving this will require a radical change in the composition of the vehicle market, and a shift towards alternatively fuelled vehicles, such as electric, and eventually, hydrogen.

Increasingly, the fleet industry recognises its role in helping to minimise the environmental impact of its actions, and continually innovates in order to reduce our reliance on fossil fuels. And the industry is having success – it has already been the catalyst in a move to hybridisation – electric and hybrid cars are now a regular sight on the road. In the longer-term, the feasibility of mass market EVs and fuel cell vehicles will be first examined by first hand by the fleet sector.

While manufacturers have made great strides in reducing tailpipe emissions, other technologies such as telematics and driver training have as much impact on fleet efficiency as the vehicles themselves – it has been demonstrated that a combination of both can improve driver efficiency by as much as 42 per cent.*

The provision of a multi-faceted information source for transport and fleet managers is essential to increase environmental and product knowledge, and to assist in making informed decisions on the latest vehicles, fuels and technologies.

GreenFleet® occupies this role – it comprises the only magazine, app and website dedicated to environmental fleet management. These valuable information sources are accompanied by a series of nationwide events that provide practical demonstrations on how to achieve these efficiencies.

Organisations that are serious about environmental fleet management chooseGreenFleet® as their guide.

*A driver at the 2012 GreenFleet Arrive 'n' Drive achieved a mpg improvementof 42%. Figures based on 49mpg before driver training and monitoring vs86mpg after expert tuition and monitoring.

The race is on. Vehicles, their engines and the fuels that power them are changing now. Let GreenFleet® put your message into the public domain

MarketChange through innovation is inevitable and is happening now

Profile AB Home

– THE ONLY FLEET PUBLICATION DEDICATED TO PROMOTING A CLEANER ENVIRONMENT

ProfileGreenFleet® puts the green into fleet management

Distribution AB Market

THE ONLY MAGAZINE dedicated to fleet environmental issues and solutions was relaunched in September 2005. Published by Public Sector Information, GreenFleet® magazine brings all the latest green transport news, features and interviews with fleet managers across the country, as well as show previews and road test reviews. Regular contributors to GreenFleet® include experts in fleet management, transport technology and environmental policy. The magazines’ editorial content provides readers with an insight into how the transport industry is coping with the worldwide demand to reduce carbon emissions, and how fleet managers and operators across the UK and Europe are taking advantage of developments in fuel, finance, software and telecommunications to make their green fleets run on time and within budgetary requirements, from small concerns operating 20 vehicles through to multinational companies with fleets across the globe.

For further information on editorial content within GreenFleet®, or if your organisation would like to submit material for consideration, contact: Angela Pisanu, editor, via email – [email protected]. GreenFleet® is published 10 times a year – make sure you get your copy.


Road testsEach issue, GreenFleet® magazine features road tests of green vehicles. Each test will feature OTR price, maximum power, VED, combined MPG, BIK and details on CO2 emissions.

Alternative fuels and fleetsGreenFleet® will also look at developments in green fuel technology, along with budgetary and procurement issues.

REGULAR FEATURES INCLUDE...

Berlingo XTR+ has a limited-slip differential,

and 30mm raised suspension

The Citroën Berlingo is a long-standing

member of the small panel van market.

Arriving in 1996, it followed on from the

successful car-derived C15 van based on the

1980s Citroën Visa. Larger and more versatile

than the C15, it offered businesses large and

small a compact urban runabout, but one

which was still comfortable outside the city.

The first generation was replaced in 2008

by both the smaller Nemo and the larger

second-generation Berlingo. How does the

current version stack up?

Two load volumes, two payloads

Two versions – L1 and L2 – are available,

with 3.3m3 and 3.7cm3 load compartment

volumes respectively. The Berlingo L1 also has

a choice of two payload capacities, while the

L2 variant can carry 750kg. Our test van was

an XTR+ enhanced traction version, offering

off-road capability. The XTR+ is aimed at utility companies in

addition to agricultural, construction, and

forestry businesses. The largest operator

of Berlingo XTR+ models, the Forestry

Commission was won over by the

lower emissions and enhanced

traction capabilities on offer.

It runs a fleet of HDi 90

Manual L1 625s.Equipped with a 90bhp

1.6 HDi common-rail

diesel engine, the Berlingo HDi 90 Manual L1 625 XTR+

emits a very respectable

132g/km of CO2 and is

fitted with a limited-slip

differential, 30mm raised

suspension, underbody

protection and 15-inch steel

wheels with Goodyear Cargo Ultra

Grip 195/70 R15 tyres.

Although our test was in largely dry

weather, Citroën states that the Berlingo

XTR+ can automatically apportion up

to 75 per cent of engine torque between

the two front driving wheels. The system

automatically transfers most of the

available torque from the driving wheel

with the least grip, to the one with

the most.The Berlingo is based on the platform

of the C4 passenger car, so rides and

handles well, coping with lumps and

bumps admirably for an LCV. The XTR+

specification raised suspension does make

the van occasionally feel like it’s on tip-toes,

but it never feels unsafe. The car-derived

underpinnings play dividends with noise

levels, too: the Berlingo is refined on the

move with no overbearing noise from the

loadspace area. Performance is lively, ideal

for multi-drop roles in the city as well as the

open road.

Car-based civility

More car-like comforts can be found in

the cabin. The steering column has audio

and cruise control controls, while KV14

WHZ was fitted with the optional £150

+ VAT cruise control with driver adjustable

speed limiter. The XTR+ is well-equipped, too: an RDS/

MP3/CD radio system, remote central

locking, electric windows, three seats, and

Trafficmaster Smartnav colour screen satellite

navigation with Trackstar stolen vehicle

tracking function are all fitted as standard.

As well as stand-alone Berlingo Enterprise

models, an Enterprise Pack option is

also available. Priced at £600 + VAT, it

includes rear parking sensors, Connecting

Box (Bluetooth & USB port) as well as

air-conditioning. It’s a worthwhile option

and adds a even more car-based civility

to proceedings. There are lots of cubbies and storage including

an overhead full-width tray and door pockets.

In addition, an under-seat storage locker can be

found beneath the middle passenger seat and

there’s a driver’s glovebox on the top of

the dashboard behind the steering

wheel. An optional half-height

steel bulkhead with mesh

upper ensured safety on our

test vehicle. Six load lashing eyes,

anti-drum panelling on

the load compartment

walls and loadspace

lighting help the Berlingo’s load-lugging

cause, while automatic

door locking ensures the

load bay is kept locked while

the vehicle is in motion. Twin

rear doors and a passenger side

sliding opening ease loading and unloading.

Citroën quotes a combined cycle miles

per gallon figure of 56.5. Over the 310-mile

duration of our test we achieved a not-too

distant real-world average of 48.6mpg.

While a lower-emitting 118g/km / 62.8mpg

e-HDI 90 Airdream ETG6 L1 625 LX model

is available, it does without the high

specification and off-road capability of the

XTR+. For city drivers, the ultimate green

choice must be the city-dwelling 0g/km

Electric variant, but priced at £21,550, it’s

over £6,000 more than the XTR+.

Easy-going, hard-working nature

The XTR+ is the mountain goat of the

Berlingo range, with a likeable go-anywhere,

do-anything kind of character. Over 2.5

million Citroën Berlingos have been

built since 1996. With its easy-going and

hard-working nature, it’s not difficult to

see why it’s been a hit with fleets both large

and small. L

Chatty vanOver 2.5 million Citroën Berlingos have been sold since 1996.

GreenFleet examines the qualities of the small French panel van

ROAD

TES

T

ROA

D TEST

With its

easy‑going

and hard‑working

nature, it’s not hard

to see why the

Berlingo has been a

hit with

fleets

GROSS PAYLOAD: 661kg

LOAD VOLUME: 3.3m3

ENGINE: 1,560cc, four-cylinder diesel

CO2: 132g/km

MPG (combined): 56.5

VED: £225

PRICE (ex-VAT): £15,580

(£16,480 as tested)

Citroën Berlingo HDi 90

manual L1 625 XTR+The Forestry Commission

is the larget fleet operator of Berlingo XTR+ models

Interior is well-equipped and

features Bluetooth, and Trafficmaster

Smartnav navigation system

Enterprise pack costs £600 + VAT,

but includes rear parking sensors

and air-conditioning

DEDICATED TO PROMOTING A CLEANER ENVIRONMENT | www.greenfleet.net

50

51 Volume 78 | GREENFLEET MAGAZINE

The transport industry has turned a corner in the past decade. Looking at commercial vans and trucks from thirty years ago, some might think there are just minor aesthetic differences – but under the bonnet and in the cab, things today are quite different. Technological advances are creating exciting opportunities, as well as increasing the pressure to keep up, requiring continuous investment and adaptation. Businesses are dedicating more time, money and resources to innovate to make sure they’re not only trying to deliver the fastest, safest and best value service but they’re also striving to provide a service that is clean, quiet and sustainable too. It is now vital that industry asks itself what do we need to do or change to get there and what are the potential risks that will stop us? As part of this industry-wide conversation this summer DHL has launched a series of ten opinion papers that explore how changes in transport are impacting UK businesses. The topics range from looking at ways to prevent empty running vehicles to the design of future transport to the future of fleet management. Our first paper, which is explored in detail in this article, looks at what the future holds for the commercial use of alternative fuels. It explores how advances in natural gas are driving carbon reduction, how businesses are finding ways to convert waste in one part of their operation to fuel vehicles in another, as well as analysing what needs to be done to get to where we want to be.

The future of alternative fuelsMany businesses face a future where the lifeblood of their operations no longer exist. As supplies of diesel and petroleum decrease, it’s only logical that companies are increasing investment and innovation in fuel technology, especially when you consider the sheer number of vehicles on the road. Oil depletion, however, is not the only pressure driving the search for alternative fuels. The latest official figures from the Department for Transport show that just over one fifth of UK greenhouse gas emissions are created by transport. And while HGVs make up about 1.5 per cent of all transport they account for around 20 per cent of emissions. This is addressed by The Climate Change Act, which set the greenhouse gas emissions reduction target for the UK at 34 per cent by 2020, and is the baseline objective that many businesses are working towards. In

tandem with penalties, incentives have been recognised as an effective agent of change. While regulation and environmental responsibilities are key motivators for driving fuel innovation, it is the desire to replace profit-eating diesel and petrol with a more environmentally and economically sustainable option that is the primary motivation for finding alternatives. The search for alternative fuels to future proof fleets needs dedicated research and development from industry, to advance the alternatives that already exist, as well as find completely new and innovative solutions.

Electric and hybridA technology that is making waves in the personal car market is the electric-powered car, with models such as the Nissan Leaf proving popular. However this technology is not that innovative – electric vehicles have been around since the nineteenth century but due to their low speeds, interest in internal combustion engines grew instead. Electric vehicles work by running solely on an electric motor powered by a battery, or if it is a hybrid car, in conjunction with a smaller petrol-powered engine. These vehicles do have a role to play in the future of transport and are useful for city transport solutions where there is a lot of stop-starting,

unlike diesel-powered engines which are typically very inefficient for shorter urban journeys. Nevertheless, electric vehicles are still limited in speed and power, making it commercially unsuitable to roll-out electric vehicle technologies for multi-tonne HGVs. The batteries are still not capable of providing enough power to sustain these huge vehicles causing scepticism in the technology with a recent study from TrackCompare revealing that only six per cent of fleet operators plan to invest in electric technology. Although it’s unlikely that electric will be widely rolled out across fleets in the near future, government is backing the technology and investing £40 million in rapid charging networks, so in just a few years it could be a different story. There is one example of a direct

replacement to diesel that can be used in existing engines – bio-fuels. Bio-fuels are completely carbon-neutral and are made from plant sources, such as rapeseed oil, or can be created from food waste.

A joint report recently

produced by the International Council on

Clean Transportation (ICCT) found that fuel made from waste could replace 12 per cent of all the fuel used on European roads by 2030. Large companies such as McDonald’s, as well as smaller dedicated bio-fuel companies such as Bio Bean, which turn waste coffee into bio-fuel are making headway. JD Wetherspoons, a UK pub chain, is one such company that DHL has worked with to look at alternative fuels as a way to improve its carbon footprint. The two companies worked together in conjunction with Argent Energy, and made use of waste cooking oil from JDW’s pubs into bio-diesel, which is then used to fuel the trucks used for deliveries to its pubs.The downside to bio-fuels is that they

ALTE

RNAT

IVE

FUEL

S

can be expensive to produce, which is why businesses, whether that be in automotive, aviation or shipping industries are working hard to negate this barrier and understand its potential. Earlier this year, aviation company Boeing, said it had made it biggest breakthrough in bio-fuels to date, after it discovered a plant, which survives on saltwater and can be grown in the desert, can also be turned into fuel, resulting in a bio-fuel source that can be grown cheaply.

Dual fuelDual fuel currently serves as a good compromise for companies that need a commercially viable fuel that is cheap to buy, can be used or easily installed in existing infrastructure, while also reducing their carbon footprint. The technology works by allowing natural gas to be used in conjunction with diesel, reducing the total consumption of

diesel and cutting CO2 emissions. Additionally it is designed to operate with weights of up to 44 tonnes, and crucially the basic architecture of a diesel engine doesn’t have to change. DHL’s 147-strong dual fuel fleet will result in an annual CO2 reduction of around 1,200 tonnes on its current emissions. However, DHL recognises that dual fuel is not a solution for the long-term, because ultimately the vehicles are still partially running on diesel. It is however a great solution for the medium term and is backed by the Department of Transport which recently published a report (‘Low Emission HGV Task Force Recommendations on the use of methane and biomethane in HGVs’) which recommended the greater use of methane in dual fuel vehicles and HGVs. Ian MacAulay, Innovation & Efficiency Manager at DHL Engineering and Fleet Services, says: “We’ve seen customers from all industries come to DHL to ask about how

ALTERN

ATIV

E FUELS

they can cut their carbon footprint, not only because of regulation and environmental concerns but mostly because they are realising the economic potential of switching to more sustainable, alternative fuels. We are working with a range of businesses to spot where dual fuel might be appropriate, or identify where experimentation with bio-fuels as we did with JD Wetherspoons, is an option.”

Design and technologyWhile finding a direct replacement to diesel is the ultimate goal, there are other technological innovations that are being invested in to help reduce fuel consumption, which will at least reduce the reliance on diesel and the carbon footprint of businesses. For example, GPS systems incorporated into vehicles that capture driving data, can help ensure the most efficient routes are taken. Equally important to fuel consumption is vehicle design. Providers such as Scania and Volvo are working hard to make advances in the design of vehicles, and are experts in advising what vehicles should be used for particular businesses and purposes, whether that be to make a trailer that is double-decker, or larger in size to make trips more efficient such as Lidl’s recently launched extra long semi-trailer.

Driving forward With hydrogen-powered vehicles now trialled in cities across the world, and naturally found produce such as fruit acid, animal waste, and water, forming just some of the potential bases for new fuels we now see being developed, the possibilities for the fuels of the future are endless. However, the infrastructure to make these developed and developing fuels commercially viable is key, which is why the EU is currently working towards creating a network of Natural Gas fuel stations in Europe. Whether or not regulations make natural gas fuelling stations compulsory, given the growth in its popularity it’s likely that by 2020 LNG stations around Europe will certainly be more commonplace. Beyond 2020, electric, hydrogen and hybrid vehicles will be used more widely in both the personal and commercial transport markets as battery technology improves and costs come down. However the importance of infrastructure cannot be underestimated. Even if these technologies and new fuels are developed, they are only truly viable if wider industry and government work together to deliver the supporting infrastructure needed to facilitate and encourage wide-scale adoption. Although it will be difficult to remove our reliance on diesel entirely, the industry has made significant advances in attitude and level of investment in the last decade. The rate at which new technologies are developing means that the industry is not only continually discussing completely new fuel innovations, but it is undoubtedly racing towards a much greener and more sustainable future.

FURTHER INFORMATIONwww.dhl.co.uk

The road ahead for greener fuelsLogistics firm DHL Supply Chain has released a paper on the commercial use of alternative fuels, exploring how advances in natural gas are driving carbon reduction, and how businesses are finding ways to convert waste to fuel their vehicles. The company’s managing director Phil Roe shares the report

As supplies

of diesel and

petroleum decrease,

it’s only logical that

companies are

increasing

investment in fuel

technology

DEDICATED TO PROMOTING A CLEANER ENVIRONMENT | www.greenfleet.net22

23 Volume 76 | GREENFLEET MAGAZINE

DistributionMagazine & App Rates AB Profile

GreenFleet® reaches over 7000 people that matter

GREENFLEET® is distributed to 5,200 named readers 10 times a year. A growing percentage of this circulation is requested, plus additional distribution at the trade shows and conferences will ensure that your message is seen by those that matter in environmental transport.

n 1,337 Fleet Management

n 1,065 Transport Management

n 624 Environmental Management

n 469 Procurement

n 332 Finance Director/Manager

n 267 Senior Management

n 227 Other

n 224 Sales/Marketing

n 223 Administration

n 121 Human Resources


SECTOR AMOUNT

Government/Health/Education 1,439

Construction 1,074

Manufacturing 370

Catering 302

Transport & Communications 621

Finance/Business Services 314

Wholesale/Retail 243

Engineering/Engineering Trades 242

Distribution 227

Utilities 143

Leisure 121

All information correct at time of going to press. Circulation breakdowns and requested reader figures are currently

under review and are subject to change

Magazine & App Rates Digital Rates & Contacts AB Distribution

GreenFleet® provides a mixed media presence in a unique marketGREENFLEET'S targeted distribution puts advertisers directly in touch with their market. Each display advertiser is also included on GreenFleet.net – the magazine's accompanying website. Visitors can browse or search for products through keywords or through its product search pages. GreenFleet® and GreenFleet.net combine to offer mixed media campaigns that reach decision makers in environmental transport and fleet management.

DON’T FORGET TO VISIT GREENFLEET.NET FOR UP TO DATE INFORMATION ON GREEN FLEET MANAGEMENT

Special Discounts Between 25 and 30% reductions for series bookings

Agency Commission 10% to recognised agencies

Sponsorship PackagesPremium sponsorship packages from £10,499. Section sponsorship packages from £5,499 Web advertising packages start at £499. Full details on request.

Position Rate Inside front cover £3,495

Outside back cover £3,995

Double page spread £4,995

Full page £3,295

Half page £1,995

Full page opposite contents page £3,495

CREATIVE OPTIONS Position Rate Cover wrap £12,995

Bellyband affixed to a DPS £7,995

4-page gatefold £8,995

8-page gatefold £14,995

'Pop-up' advert on DPS £15,995

3D advert (lenticular hologram) £19,995

Other creative options available on request.

APP Rate Advert £1,500

Scrolling text £250

Picture gallery £500

Video clip £1,000

Sponsorship packages: price on application

Digital Rates & ContactsTechnical Specification AB Magazine & App Rates

GreenFleet® provides a mixed media presence in a unique market


WEBSITE (Bookings are done on a tenancy basis per month. Costs shown below are the applicable monthly rates based on the duration of the booking.) 1 month 4 months 8 months 12 months

Billboard £3,995 £3,495 £2,750 £1,995

Leaderboard £3,995 £2,495 £1,995 £1,495

Banner £1,995 £1,750 £1,495 £1,250

MPU £2,495 £2,250 £1,750 £1,450

Skyscraper £2,495 £2,250 £1,750 £1,450

Button £1,250 £1,100 £950 £750

Homepage take-over: price on application.

BESPOKE E-MAIL SHOTS Rate 1 x £1,995 each

4 x £1,500 each

10+ x £1,000 each

E-NEWSLETTER ENTRIES Rate Per entry £1,000

Editorial & AdvertisingEditor Angela Pisanu [email protected]

Editorial Assistant Arthur Walsh [email protected]

Editorial Director Danny Wright [email protected]

Publisher Martin Freedman [email protected]

Account Manager Kylie Glover [email protected]

Production Editor Richard Gooding [email protected]

Production Control Jacqueline Lawford, Jo Golding [email protected]

Web Production Reiss Malone [email protected]

MEMBERS OF THE PERIODICAL PUBLISHERS ASSOCIATION

Published byPUBLIC SECTOR INFORMATION LIMITED, 226 High Rd, Loughton, Essex IG10 IET Tel: 0208 532 0055 Fax: 0208 532 0066 E-mail: [email protected]: www.psi-media.co.uk

Technical SpecificationCover AB Digital Rates & Contacts

COPY REQUIREMENTSMac files Apple Mac compatible supplied via email or on CD/DVD with cromalin or similar.

File format We accept Adobe InDesign/Creative suite with all associated picture and font files. PDF files are also accepted providing they are saved at 300dpi and fonts have been embedded. (For more information please visit www.pass4press.com)

Fonts All fonts, both screen and printer, must also be supplied. If the correct fonts are not supplied an alternative may be substituted.

Picture files These should be TIFF, EPS or JPG, saved at 300dpi with necessary fonts embedded or converted to outlines.

Colours All colours should be CMYK, not RGB. All RGB colours will be converted to CMYK. Pantone colours must be specified. Please note that no liability will be taken for unsatisfactory printing results from client supplied files ie, trapping, RGB files.

DESIGN ASSISTANCEWe can assist with your advert from complete design to amending existing copy. Just supply us with all the components that you would like us to feature on your advertisement.

EMAILING [email protected]

QUESTIONS?Please telephone the production department on: 020 8532 5710

1/2 page horizontal: 178mm x 125mm (no bleed required)

1/2 page vertical: 86mm x 257mm(no bleed required)

Full page (bleed): 220mm x 307mmFull page (trim): 210mm x 297mm

Double page spread (bleed): 430mm x 307mmDouble page spread (trim): 420mm x 297mm

GreenFleet Media Pack

Documents

Transcript of GreenFleet Media Pack