GreenFleet Europe Media Pack
4
Throughout Europe, the automotive industry is a key contributor to the economy. It sustains 11.6m jobs in the EU’s 27 countries. The importance of the Fleet Manager’s role in delivering cost and emissions reductions cannot be underestimated, as it encompasses so much more than just vehicle procurement. And with fleet costs the second-largest corporate expense behind employees, keeping up-to-speed with the latest advancements in vehicle technology, fuels, fleet management tools, fleet maintenance and finance is essential if cost and emissions targets are to be met. The European vehicle manufacturers are working towards cleaner, safer, and more sustainable transport, but getting the right balance to cover all the key issues is a huge challenge facing fleet managers and transport professionals. To help them make effective decisions, GreenFleet Europe launches this November. The magazine and accompanying website at www.greenfleeteurope. com will carry European-wide news, analysis and technical articles on how forward thinking transport professionals are keeping their fleets sustainable. Interviews with top European fleet managers will give readers an insight into ‘how they do it’, and the industry’s most dynamic operators across the 27 EU countries will contribute informative and through provoking editorials. Regular columns will keep readers informed of the latest EU legislation and transport policy. www.greenfleeteurope.com MediaInformation
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Transcript of GreenFleet Europe Media Pack
Throughout Europe, the automotive industry is a key contributor to the economy. It sustains 11.6m jobs in the EU’s 27 countries.
The importance of the Fleet Manager’s role in delivering cost and emissions reductions cannot be underestimated, as it encompasses so much more than just vehicle procurement. And with fleet costs the second-largest corporate expense behind employees, keeping up-to-speed with the latest advancements in vehicle technology, fuels, fleet management tools, fleet maintenance and finance is essential if cost and emissions targets are to be met.
The European vehicle manufacturers are working towards cleaner, safer, and more sustainable transport, but getting the right balance to cover all the key issues is a huge challenge facing fleet managers and transport professionals.
To help them make effective decisions, GreenFleet Europe launches this November. The magazine and accompanying website at www.greenfleeteurope.com will carry European-wide news, analysis and technical articles on how forward thinking transport professionals are keeping their fleets sustainable.
Interviews with top European fleet managers will give readers an insight into ‘how they do it’, and the industry’s most dynamic operators across the 27 EU countries will contribute informative and through provoking editorials. Regular columns will keep readers informed of the latest EU legislation and transport policy.
www.greenfleeteurope.com
MediaInformation
FOCUSED EDITORIAL
In-depth editorials from experts in fleet management and environmental transport policy will cover:
LegisLation and emissions targets teLematics & FLeet management soFtware FueL and FueL technoLogy sustainabiLity Finance / Leasing VehicLe choice maintenance / tyres insurance / duty oF care driVer training
The magazines’ editorial content will provide readers with an insight into how the transport industry is coping with the worldwide demand to reduce carbon emissions, and how fleet managers and operators across Europe are taking advantage of developments in fuel, finance, software and telecommunications to make their green fleets run on time and within budgetary requirements.
TARGETED EUROPE-WIDE DISTRIBUTION
GreenFleet Europe’s targeted distribution puts advertisers
directly in touch with the European. Each
display advertiser is also included onGreenFleetEurope.com - the magazine’s accompanying website. Visitors can browse or
search through keywords or through
its product search pages. GreenFleetEurope
magazine and website combine to offer mixed media
campaigns that reach decision makers in environmental transport and fleet management.
CIRCULATION BY JOB TITLE FLeet manager 38 % enVironmentaL 18 % transPort director 12 % human resources 11 % Finance 10 % other 11 %
www.greenfleeteurope.com
Total Print
Circulation
throughout Europe
10,860copies by name
and job title
CIRCULATION BY COUNTRY France 17 % germany 16 % united kingdom 14 % netherLands 12 % itaLy 8 % beLgium 7 % sweden 7 % sPain 4 % PoLand 3 % austria 2 % other / outside eu 10 %
ONLINE ADVERTISING
www.greenfleeteurope.com
Display positions/dimensions
biLLboard970 PX wide X 250 PX deeP
Leaderboard 728 PX wide X 90 PX deeP
LeFtskyscraPer
160 PX wide
X 600 PX deeP
rightskyscraPer
160PX wide
X 600 PX
button 120PX wideX 90PX deeP
haLFskyscraPer
120PX wideX 300 PX deeP
mPu
300 PX wide X 250 PX deeP
Website / Online Rates
POSITION (see diagram above) RATE (pcm)
billboard €4,995
Leaderboard €2,995
wrapper (right & Left skyscrapers) €7,995
mPu €2,995
half skyscraper €2,195
button €1,495
bespoke email shots (per mailing) €2,995
newsletter entry (per mailing) €1,495
Product directory entry (100 words, logo, categorisation) €995
ADVERTISING RATES
Magazine DisplayEDITOR Angela Pisanu [email protected]
PRODUCTION EDITOR
Richard Gooding
PRODUCTION CONTROL
Jacqueline Lawford
Jo Golding
WEB PRODUCTION
Reiss Malone
EDITORIAL DIRECTOR
Danny Wright
PUBLISHER
Martin Freedman +44 20 8532 5723 [email protected]
ADVERTISEMENT SALES
Kylie Glover +44 20 8532 5742
PUBLISHED BY PUBLIC SECTOR INFORMATION LIMITED 226 High Road, Loughton, Essex IG10 1ET
Tel: +44 20 8532 0055 Fax: +44 20 8532 0066
CONTACTS
POSITION (ROP) RATE
Double-Page Spread €7,995
Full Page €4,995
Half Page €2,995
Belly Band (inc. DPS) €11,995
4 Page Gatefold (inc. DPS) €15,995
8 Page Gatefold (inc. DPS) €29,995
Cover Wrap €11,995
Special Discounts
SERIES BOOKINGS 25-30% off for series bookings
AGENCY COMMISSION 10% to recognised advertising agencies
SPONSORSHIP PACKAGES Standard Package: €20,500; Section Sponsorship : €6,995
Publication datesISSUE 3
ISSUE 4
Apr 2014
ISSUE 5
ISSUE 6
ISSUE 7
MEMBERS OF THE PERIODICAL PUBLISHERS ASSOCIATION
Design Assistance
Full Page bleed: 220mm x 307mm (Trim 210mm x 297mm)
Double page spread bleed: 430 x 307mm (Trim 420 x 297mm)
1/2 Page horizontal: 178mm x 125mm
1/2 Page vertical: 125mm x 255mm Other mechanical data is supplied on request. We can assist with your advert from complete design to amending existing copy. Just supply us with all the components that you would like us to feature on your advertisement. Call +44 20 8532 5710 for details.
EDITORIAL ASSISTANTArthur [email protected]
Jun 2014
Aug 2014
Oct 2014
Dec 2014
