Cluster Umwelttechnologien.NRWGreen technology cluster

Services for Research & InnovationGreen-Tec & Start-Ups

Successful R&I in Europe, Van der Valk

Cluster Umwelttechnologien.NRWGreen technology cluster NRW

Services for Research & Innovation

presented by Jan Nicolai Hennemann

Airporthotel Dusseldorf, November 2015

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The Green-Tec-Cluster supports the greenRhine-Westphalia on behalf of the federal government since 2009

TASK > Founded in 2009> One of 16 thematic excellence clusters of the provincial

government of North Rhine

> Supported by an interdisciplinary team ofGrontmij, Roland Berger Strategy Consultants, IKU andFraunhofer ISI Institute

> Project offices in Cologne and Dusseldorf

TARGET GROUP > More than 4,000 companies in the environmental technologysector in North Rhine

> Total number of employees ~ 320,000> Exports ~ 8,600 Million EUR> World market share 2.1% (NRW), 12.9% (Germany)> 1,500 patents filed in green

MANAGEMENT

Cluster supports the green-tec industry of NorthWestphalia on behalf of the federal government since 2009

One of 16 thematic excellence clusters of the provincialgovernment of North Rhine-Westphalia

Supported by an interdisciplinary team ofGrontmij, Roland Berger Strategy Consultants, IKU and

ISI InstituteProject offices in Cologne and Dusseldorf

companies in the environmental technologysector in North Rhine-Westphalia

number of employees ~ 320,0008,600 Million EUR

World market share 2.1% (NRW), 12.9% (Germany)1,500 patents filed in green-tec industry (NRW) in 2012

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The Green-Tec-Industry of North Rhineglobal market place with innovative products and services

Source: Umweltwirtschaftsbericht NRW, 2015

of North Rhine-Westphalia serves a growingglobal market place with innovative products and services

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Our activities

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Water- andwastewatertreatment

BioplasticsRenewables

In these growth markets, we continuously identify current topics andquestions to which we bring actors into exchange

Growth markets addressed by our activities

Bottom-up§ Company survey§ Company visits§ "Theme tables"§ "World-Café" (years

event)

Top-§ "Innovation§ Market analysis

Exchange§ Cross-

Cluster§ Innovations

Allianz§ …

Green-Tec-Cluster Managementassessment and specification

Energy-efficient inbuildingtechnology

High-TechRecycling

Efficientmanufacturingtechnology

In these growth markets, we continuously identify current topics andquestions to which we bring actors into exchange

Growth markets addressed by our activities

-down-"Innovation-radar"Market analysis

Selection of currenttopics and questions§ Technological

innovations§ New fields of

applications§ New markets§ New regulations§ …

Cluster Managementassessment and specification

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DESCRIPTION

§ Thematically focused meetingsand conventions with publicinvitation

§ Focus on supplier / customercontact

NETWORKING ANDINFORMATIONEVENTS

THEME TABLES

§ Regular discussion meetings onspecified topics in a small group(10-30 participants)

§ Initiated and coordinated by ourcluster

JOINTPROJECTS

§ Project-based partnerships (somewith funding)

§ Project management by the cluster(optional)

INSTRUMENT

We use various instruments and activities to support and connectthe actors of the green-tec industry (1)

AIM

Thematically focused meetingsand conventions with public

Focus on supplier / customer

§ Announcement of work results§ Acquisition of participants and topics for

theme tables and other initiatives§ External representation of the cluster

Regular discussion meetings onspecified topics in a small group

Initiated and coordinated by our

§ Creating strong linkages by exchangeon current issues

§ Possibility to generate further initiatives

based partnerships (some

roject management by the cluster

§ Stabilization and consolidation of networkstructures

§ Motivation to participate in theme tables("real results" and funding opportunities)

We use various instruments and activities to support and connectindustry (1)

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DESCRIPTION

§ Exchange of contacts withspecific inquiries and databasestructure

§ Advising the MKULNVARRANGING ANDCONSULTING

PROMOTIONOF START-UPS

§ Channeling and specialization ofexisting offers on future marketsin environmental technology

MARKETINGACTIVITIES

§ Application and marketing of theindustry at trade shows, withpromotional events andpublications

INSTRUMENT

§ Crosslinking of the clustermanagement with other nationaland international clustersnetworks

CROSS-NETWORKING

We use various instruments and activities to support and connectthe actors of the green-tec industry (2)

AIM

Exchange of contacts withspecific inquiries and database

§ Targeted merging of contact persons inspecific individual questions

§ Communication of business interestsand other topics

Channeling and specialization ofexisting offers on future marketsin environmental technology

§ Increasing funding potential§ Crosslinking of investors, founders,

young entrepreneurs and researchinstitutes

and marketing of theindustry at trade shows, withpromotional events and

§ Strengthening of the branch identity§ Motivation to take part in the cluster§ High visibility of the companies in the

cluster

of the clustermanagement with other nationaland international clusters and

§ Nationwide pulse- and thesis generation§ Representing the interests of the

industry in other networks

We use various instruments and activities to support and connectindustry (2)

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We are currently initiating three new cooperation projects to bringcompanies exchange along potential future value chains

MAIN ASPECTS & GOALS

Biofilter in livestocks

PlatformAbwärme.NRW(waste heat)

PROJECT

Bio-degradable plasticsin hospitals

§ Knowledge transfer regarding the use of bioplastics in hospitals

§ Fieldtrips and showcases for participants stemming from theindustry, research institutions and academia

§ Connecting environmental and medical networks§ Real

§ Unlocking the hidden potential of waste heat by connecting ofproviders, purchasers and intermediary actors

§ Analysis of potentials and strategy for market development§ Establishment of a central networking and information

platform§ Matching of a research institute with a steel trade association

to initiate a research project and acquire funding

§ Capacity and network building in new area of interest§ Initiation of a new measuring and monitoring program in

livestocks§ Participation on Hannover

fair)

We are currently initiating three new cooperation projects to bringcompanies exchange along potential future value chains

MAIN ASPECTS & GOALSKnowledge transfer regarding the use of bio-degradableplastics in hospitalsFieldtrips and showcases for participants stemming from theindustry, research institutions and academiaConnecting environmental and medical networksReal-life project initiated to innovate waste streams in hospital

Unlocking the hidden potential of waste heat by connecting ofproviders, purchasers and intermediary actorsAnalysis of potentials and strategy for market developmentEstablishment of a central networking and informationplatformMatching of a research institute with a steel trade associationto initiate a research project and acquire funding

Capacity and network building in new area of interestInitiation of a new measuring and monitoring program inlivestocksParticipation on Hannover Messe (international tradefair)

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Other activities seek to establish an identity of the greenindustry in NRW and actively promote its capabilities

MAIN ASPECTS & GOALSINITIATIVE

§ Capacity building and good practice showsmart buildings (industry, office & private)

§ Highly efficient networking and marketing platform for allbusiness, academic, public and private stakeholders

Smart Home workshopseries

KUER – The Green-TecStart-Up Initiative

§ Support and cooperation with KUERgreen

§ Series of workshops regarding all aspects of foundingand entrepreneurship

§ Matchmaking with Business Angels / VC

Other activities seek to establish an identity of the green-tecindustry in NRW and actively promote its capabilities

MAIN ASPECTS & GOALS

Capacity building and good practice show-room forsmart buildings (industry, office & private)Highly efficient networking and marketing platform for allbusiness, academic, public and private stakeholders

Support and cooperation with KUER - the initiative forgreen-tec start-upsSeries of workshops regarding all aspects of foundingand entrepreneurshipMatchmaking with Business Angels / VC-Sponsors

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KUERKUER | The Green-Tec StartTec Start-Up Initiative

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We support and cooperate with KUERdesigned for the green-tec industry

TASK > Launched in 2014> Initiate and stimulate growth in industry sectors dealing with

climate, environment, energy efficiency & resource conservationtechnologies

> Managed by a Startbahnexperts, angel investors, senior coaches and consultants

> Headquarter in Essen> Dynamic presence in more than 15 locations since project start

TARGET GROUP > Entrepreneurial minded individuals and groups stemming fromcompanies and research facilities in the greenRhine-Westphalia

> Ideas and concepts …• that will boost …• that will create …• that need – in summary

MANAGEMENT

We support and cooperate with KUER – the first start-up initiativeindustry

Launched in 2014Initiate and stimulate growth in industry sectors dealing withclimate, environment, energy efficiency & resource conservation

Startbahn Ruhr team, supported by mentors,experts, angel investors, senior coaches and consultantsHeadquarter in EssenDynamic presence in more than 15 locations since project start

Entrepreneurial minded individuals and groups stemming fromcompanies and research facilities in the green-tec arena of North

WestphaliaIdeas and concepts …

that will boost …that will create …

in summary – to be put into practice

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This is how the KUER project team works and multiplies the interestsof green-tec start ups

Bottom-up§ KUER Scribble§ Meetings & dialogue

between KUER teamand start-ups

Top-§ Information§ Feedback§ Business Plan§ Mentoring§ Coaching

Exchange§ People§ Ideas§ Capital§ Community

KUERProject Team

EnergyEfficiency

EnvironmentClimate

Growth markets addressed by our cluster activities

This is how the KUER project team works and multiplies the interests

-downInformationFeedback-LoopsBusiness PlanMentoringCoaching

Create readiness§ Idea genesis§ Market research§ Financial Model§ Team§ Exit strategy

Project Team

EnergyEfficiency

ResourceConservation

Growth markets addressed by our cluster activities

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Source: The Timmons Model, Spinelli/Adams, New Venture Creation, pp. 96 et seqq.

These are the entrepreneurial challenges the KUER project teamtackles (1/2)

What it takes to create a full venture

3000

à

à

à

à

à

à

àSource: Dobson, The Entrepreneurial Cookbook, 2013

These are the entrepreneurial challenges the KUER project team

What it takes to create a full venture

3000 ideas

300 disclosures

150 patent applications

112 issued patents

9 projects worth $100k in seed funding

4 development projects receiving $1 - $5M in capital

1,7 product launches

1 success full venture generating > $20M in revenueSource: Dobson, The Entrepreneurial Cookbook, 2013

Angels

VC’s

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These are the entrepreneurial challenges the KUER project teamtackles (2/2)These are the entrepreneurial challenges the KUER project team

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This is how the KUER project team initiates ideation and activatesparticipation

KUER Scribble

§ Participation

§ Anyonean innovative product or service within the greenarena

§ Three specialists and industry insider comment andgive advice on the following 5 questions immediately:

1.2.3.4.5.

This is how the KUER project team initiates ideation and activates

KUER Scribble

Participation made easy!

Anyone may submit an informal design sketch aboutan innovative product or service within the green-tecarena and gets an immediate response

Three specialists and industry insider comment andgive advice on the following 5 questions immediately:

1. Does idea solve a problem?2. Will someone pay for it?3. Is your solution unique / protectable?4. What is the market landscape?5. What is the competitive landscape?

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This is how the KUER project team paves the road from aninnovative idea to a bearing concept

KUER Business plan competition

§ Within four months participants set up their tested andhoned business plan

§ One personal mentor / coach with senior levelexperience gives onesuggestions for further improvement

§ Ongoing support from specialists

§ Qualification: special seminars and workshops

§ Network growth

This is how the KUER project team paves the road from aninnovative idea to a bearing concept

KUER Business plan competition

Within four months participants set up their tested andhoned business plan

One personal mentor / coach with senior levelexperience gives one-to-one feedback andsuggestions for further improvement

Ongoing support from specialists and industry insider

Qualification: special seminars and workshops

Network growth through KUER meetings and events

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This is how the KUER project teamfor the green-tec industry

Coaching and funding

§ One

§ Help setting up business

§ Trainings on financial and legal issues relevant for astart

§ Trainings on negotiation and presentation techniques

§ Matching eventsgetcapital

§ Possiblities

This is how the KUER project team understands its ongoing support

Coaching and funding

One personal mentor

Help setting up business

Trainings on financial and legal issues relevant for astart-up endeavor

Trainings on negotiation and presentation techniques

Matching events with angel and venture capitalists toget the opportunity to present and thus to obtain thecapital for equity financing

Possiblities for grants

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And the winner is …

MEMBRASENZ

§ Spin-off University of Bochum§ Team: Jelena Stojadinovic /

Fabio La Mantia§ Idea: Gas-Separators for energy

carrier in the future§ Innovation: Separators for

alkaline water electrolysers toproduce hydrogen with excellentIonic- conductivity and a safegas barrier

§ Advantages: Reduced energycosts through increased processefficiency

Eco-AFFF

§ Spin-off University of Cologne§ Team: Dirk Blunk, Anke Achter,

Viktor Achter§ Idea: Eco-friendly extinguishing

foam§ Innovation: Fluorine

nontoxic aqueousfoam

§ Advantages: Prevention ofecological damage during firefighting incident,decommissioning costs forairports, refineries, ports, fuelstorage etc.

FoodLoop

§ Team: Christoph Müller-Dechent, Silke Beaucamp,Guido Loyen

§ Idea: Lower food waste lowersfood prices

§ Innovation: Sofware applicationfor value-added retailing –informs customers about “bestbefore” products and pricingwhen entering store

§ Advantages: Reduce foodwaste and thus prices, helpsretailers to manage stockingand ordering processes, givescustomers incentives, … fun

off University of CologneTeam: Dirk Blunk, Anke Achter,

friendly extinguishing

Fluorine-freenontoxic aqueous film-forming

Advantages: Prevention ofecological damage during fire-fighting incident, reduceddecommissioning costs forairports, refineries, ports, fuel-

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Your contactCluster Umwelttechnologien.NRWDipl.Graeffstr50823 KölnGermanyT:F:E: hennemann@umweltclusterW:

Cluster Umwelttechnologien.NRWDipl. Jur. Jan Nicolai Hennemann, B.Eng. (Hons)Graeffstr. 550823 KölnGermanyT: +49 171 2706417F: +49 221 57402-701E: hennemann@umweltcluster-nrw.deW: www.umweltcluster-nrw.de