Google Panda

Presentation By:-

Shiva Kulshreshtha

CSE/3rd/C/C2

1208210134

What’s in Store ?

Introduction.

Content farms.

What is Google Panda ?

Panda’s History.

Who is hit ?

What happened then?

What to do?

Guidelines by Google.

After effects-when Panda hits your site.

Domains effected by Panda.

Introduction

Google’s algorithm to improve SEO of any website.

Danny Sullivan, called this algorithm ‘Farmer’- targeting content “farms”(e-How , articles etc.) .

Sorry Danny-that’s boring, a key engineer of this project named Navneet Panda has an interesting surname , so named Google PANDA.

Firstly, what are content farms?

Content Farms are websites which are using High bid Rate Key Words to generate low Quality content and are made to generate revenue through Google Adsense Program.

Their main purpose is usually to drive people to Google Adsense or similar advertising, rather than to become your favourite destination for helpful advice and information on a particular subject. For users though, Google has let them down and not fulfilled its main goal of providing the best content for a particular search. Bad Google!

Now , What is Google PANDA?

As told, an algorithm to improve SEO, released in February 2011 in US.

Google panda is a ranking factor to remove low quality content.

Challenge for Google Panda was – Content Quality Vs. Content Quantity.

Large amount of text may not always be better.

Rotten or Quantity Content.

Webmasters focus on quantity.

Fresh or Quality Content.

Google Panda wants Quality

Content.

What continued…

“On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.” ~ Nielsen Norman Group.

The main aim of this is to help user to find relevant and high value content that solve their queries.

Overall Idea: An algorithmic improvement designed to help people more high quality sites in their search.

Panda’s Update History

Rolled Out to US sites around February 24, 2011 and globally to all English language users around April 11, 2011.

Also on the same day it began to roll out data from the sites that users blocked.

Latest 28th update : Google Panda 4.1 is rolled out on September 25, 2014. Something different about this update is that it’s supposed to be more and will allow more high quality small and medium-sized sites to rank better. If you have seen a sudden traffic drop from Google ,or you note one in the coming days, then this latest traffic is likely to blame.

Here’s list of panda’s updates, on the next slide.

• Panda/Farmer — February 23, 2011• Panda 2.0 — April 11, 2011• Panda 2.1 — May 9, 2011• Panda 2.2 — June 21, 2011• Panda 2.3 — July 23, 2011• Panda Goes Global (2.4) — August 12,

2011• Panda 2.5 — September 28, 2011• Panda "Flux" — October 5, 2011• Panda 3.1 — November 18, 2011• Panda 3.2 — January 18, 2012• Panda 3.3 — February 27, 2012• Panda 3.4 — March 23, 2012• Panda 3.5 — April 19, 2012• Panda 3.6 — April 27, 2012• Panda 3.7 — June 8, 2012• Panda 3.8 — June 25, 2012• Panda 3.9 — July 24, 2012• Panda 3.9.1 — August 20, 2012• Panda 3.9.2 — September 18, 2012• Panda #20 — September 27, 2012

• Panda #21 — November 5, 2012• Panda #22 — November 21, 2012• Panda #23 — December 21, 2012• Panda #24 — January 23, 2013• Panda #24 — March 14, 2013• Panda Dance — June 11, 2013• Panda Recovery — July 18, 2013• Panda 27th, 4.0 – May 19,2014• Panda 28th, 4.1 – September 25, 2014

Who is hit ?

Sites having thin content/content Farming, that means having mass amounts of generic content about the topic on your website(Poor & Duplicate Content).

Sites Having large amounts of ads compared to content, some of them have more ads than they had information.

Sites with incomplete onsite work, also sites having poor usability.

Article sites with duplicate / copied / less content.

Travel sites with poor or duplicate reviews and E-Commerce sites having poor product pages.

What happened then ?

Drop in traffic and drop in the page rank.

Businesses collapsed, some flourished and SEO’s were bewildered.

Sudden drop in Jul 2011,when panda was rolled out.

What to do ?

Condense copy with keyword rich terms. For example :

“Submit your listing form below to be considered for inclusion in our printed Travel Planner and website listings. Oregon's Mt. Hood Territory Travel Planner is produced and distributed yearly to Visitor Info Centers and is used as a mail fulfillment piece. Lodging listings can be accepted anytime throughout the year and included on the website. Updates and edits to listings and changes in rental status should be sent directly to Rae Gordon at rae@mthoodterritory.com. If you are unable to access and complete the online form, please contact Rae Gordon.”

“Submit your listing form below to be considered for inclusion in our printed Travel Planner and website

listings. Oregon's Mt. Hood Territory Travel Planner is produced and distributed yearly to Visitor Info

Centers and is used as a mail fulfillment piece. Lodging listings can be accepted anytime throughout the

year and included on the website. Updates and edits to listings and changes in rental status should be sent

directly to Rae Gordon at rae@mthoodterritory.com. If you are unable to access and complete the online

form, please contact Rae Gordon”.

In place of these highlighted lines we make the paragraph like…

“Submit the Lodging listing form below to be considered to be added to our printed

Travel Planner and website. Lodging listings can be accepted anytime throughout

the year. Contact rae@mthoodterritory.com if you have any questions”.

What to do?

Decrease Ad density, avoid duplicate/replicated content. For example

www.mthoodterritory.com www.traveloregon.com

What to do ?

Site redesign.

What to do?

Social media integration, social validation.

What to do?

Remove non indexed weak content, by Google’s Maile Ohye recommended using a <meta name=robots content=noindex> …until they have unique and high-quality content on them.” 

Design and Content Guidelines

Make site with clear Hierarchy and text links.

Offer site map to users.

Keep the links given on a page to a reasonable number (100).

Create a useful information rich site.

Check and correct broken links in your web pages.

Technical Guidelines

Check your site using Lynx Browser as seen by Search Engine Spiders

Make sure your web server supports the If-Modified-Since HTTP header.

Make use of robots.txt file on your webserver

Make reasonable efforts to ensure that ads do not affect search engine rankings.

If using cms, make sure that that the search engine can crawl the same

Check the site in different browsers

Optimize the load time of the site

Quality Guidelines

Make pages for users and not for search engines.

Avoid tricks intended to improve search engine rankings. Do test like -

Does this help my users.

Do not participate in Link Schemes. Avoid links to web Spammers or

bad neighborhoods on the web.

Do not use unauthorized computer programs to submit pages, check

rankings etc.

When panda hits the sites.

Domains effected by Google Panda

Questions?