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Transcript of Google Nexus PR Plan
8/12/2019 Google Nexus PR Plan
http://slidepdf.com/reader/full/google-nexus-pr-plan 1/24
8/12/2019 Google Nexus PR Plan
http://slidepdf.com/reader/full/google-nexus-pr-plan 2/24
8/12/2019 Google Nexus PR Plan
http://slidepdf.com/reader/full/google-nexus-pr-plan 3/24
Rifme oc Holtelts
Wufmjh Vemitjols Wmil
Fihknroulb..................................................................................................................Xjtuitjol Ilimysjs........................................................................................................
Rirnet Iubjelhe...........................................................................................................
Ofaehtjves....................................................................................................................
Xtritenjes ilb Rihtjhs.................................................................................................
Evelts..........................................................................................................................
Rj`emjle.......................................................................................................................
Fubnet.........................................................................................................................
@ebji Kjt
Wjthd Metter ..................................................................................................................
Lews Vemeise ..............................................................................................................
Ciht Xdeet ...................................................................................................................
@ebji Imert ...................................................................................................................
Fihknroulber ..............................................................................................................
Wdotonripds/Nripdjh Eme`elts ..................................................................................
Ippelbjx
Xurvey..........................................................................................................................
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2
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i
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96
92
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9>
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8/12/2019 Google Nexus PR Plan
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Fihknroulb
Noonme fenil jl 9::3 is i reseirhd proaeht fetweel Mirry Wine ilb Xerney
Frjl, wdo were ittelbjln Xtilcorb Uljversjty it tde tj`e. Rde ij` oc tde proaeht wisto quiltjcy tde wormb wjbe wef ilb seek to ulberstilb dow jt workeb. Noonme wis
jlhorporiteb jl 9::4 ilb wis fiseb out oc i nirine. Noonme‚s `jssjol js ”to orniljze
tde wormb‚s jlcor`itjol ilb `ike jt uljversimmy ihhessjfme ilb usecum.‐
Rde ho`pily dis evomveb to feho`e tde fjnnest seirhd elnjle jl tde wormb. Noonme
js tde `ost vjsjteb wefsjte jl tde wormb ihhorbjln to fotd Yuilthist ilb Imexi, fotd
wefsjte rilkjln servjhes.
Noonme dis experj`elteb jl reim`s otder tdil tdejr seirhd elnjle servjhe.
Rdejr hurrelt mjle oc servjhes jlhmubes1 Noonme Hdro`e, Roomfir, Fook`irks, ZouRufe,
Noonme Wmiy, Fooks, J`ine Xeirhd, Lews, Sjbeo Xeirhd, Wjhisi, Noonme Occers, @ips,
Eirtd, Wilori`jo, Fmon Xeirhd, Husto` Xeirhd, Witelt Xeirhd, Noonme Xdoppjln,
Cjlilhe, Xhdomir, Imerts, Rrelbs, Brjve, Himelbir, N`ijm, Xjtes, Rrilsmite, Sojhe, Noonme
^immet, Noonme Hmoub Wrjlt, Noonme+, Fmonner, Nroups, Dilnouts, Orkut, Cusjol Rifmes
ilb Hobe.
Rde Noonme Lexus mjle oc bevjhes miulhdeb jl Ailuiry oc 6797 wjtd tde cminsdjp
bevjhe, tde Lexus Ole. Rde Ole wis i aojlt velture fetweel Noonme ilb Koreil
hemm pdole `ilucihturer DRH. Xjlhe 6797 tdere dive feel 2 ibbjtjolim hemm pdoles
miulhdeb ulber tde Lexus li`e.
Rde Lexus 5 wis miulhdeb ol Ohtofer 89, 6798 fy Noonme ilb Koreil pdole
`ilucihturer MN.
Imm oc tde Lexus bevjhes ire ivijmifme to holsu`ers ulmohkeb ilb wjtdout
holtriht. Rdjs immows holsu`ers tde creebo` to `ove to tde `ost eholo`jhim hirrjer
wdelever ilb wderever tdey wilt to.
9
8/12/2019 Google Nexus PR Plan
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Xjtuitjol Ilimysjs
Rde hurrelt sjtuitjol js tdit tde hemm pdole jlbustry js fejln rul fy hemm pdole
hirrjers. Fehiuse hemm pdoles ire prjheb so djnd, hemm pdole hirrjers sufsjbjze tdeprjhe oc tde pdoles fy iskjln husto`ers to sjnl up cor i two yeir holtriht. Icter
sjnljln tde holtriht, tde husto`er js occereb i hemm pdole it i nreitmy rebuheb prjhe,
fut js corheb to stiy wjtd tdejr pmil ilb servjhe cor tdose two yeirs. Noonme ij`s to x
tdjs fy occerjln holsu`ers tde power fy occerjln iccorbifme pdoles tdit ire ivijmifme
to holsu`ers wjtdout fejln tjeb bowl to i holtriht.
Femow js i hdirt wdjhd mjsts tde prjhe oc tde Lexus 5 ho`pireb to so`e oc tde
`ost popumir hemm pdoles occereb ol tde `irket tobiy.
Ho`pily Wdole 93 NF 86 NFNoonme Lexus 5 $82: $8::
Ippme jWdole 5H $52: $32:
Ippme jWdole 5X $32: $>2:
DRH Ole - $5::
Xi`suln Nimixy X2 $32: -
@otoromi (Noonme) @oto T $2:: $52:
6
Rde Lexus‚ Ho`petjtjol
8/12/2019 Google Nexus PR Plan
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Rirnet Iubjelhe
8
Nelber1 @ime ilb Ce`ime
Ine1 94-82
Jlho`e1 $7-$87,777
Etdljhjty1 Fmihk ilb Djspiljh
Jlterests1 @usjh ilb Rehdlomony
Veisoljln1 Rde lewmy remeiseb Lexus 5 wis besjnleb fy Noonme ilb MN to pro`ote
top-oc-tde-mjle tehdlomony wdjme `ijltijljln fubnet-crjelbmy prjhjln. Rde pojlt oc tdeLexus mjle js to provjbe i hemm pdole it i reisolifme prjhe ilb re`ijl occ-holtriht.
@ebji@irk Veseirhd jlbjhites tdit tde etdljh nroups wdo bo lot owl s`irtpdoles
ire fmihk ilb Djspiljh. ^e wjmm tirnet tdese jlbjvjbuims to immow tde` to dive i pjehe
oc tehdlomony tdey bol‚t dive. Rdey ire imso tde jlbjvjbuims wdo ire `ost mjkemy to lot
dive holtrihts wjtd hirrjers, wdjhd js tde tirnet oc tde Lexus mjle.
@eisure`elt1 Rde `ijl wiy we wjmm `eisure tde suhhess oc tde WV pmil wjmm fe to
`oljtor simes oc Lexus bevjhes fecore tde hi`pijnl js miulhdeb ilb ho`pire tdesimes burjln ilb icter tde hi`pijnl. ^e wjmm imso bjstrjfute surveys to husto`ers wdo
purhdise i bevjhe to rehejve tdejr ceebfihk ol tdejr experjelhe wjtd tde bevjhes. ^e
wjmm provjbe tde` wjtd Noonme Wmiy Xtore hrebjt is il jlheltjve to ho`pmete tde survey.
Vihe Owls X`irtpdole Occ-Holtriht^djte :> 42
Fmihk/Icrjhil I`erjhil 972 935
I`erjhil Jlbjil or Imiski Litjve :4 99>
Isjil 965 :6
Otder 996 92:
^djte Olmy :> 42
Fmihk/Icrjhil I`erjhil Olmy 976 938
Otder Vihe/@umtjpme 992 985
Xpokel Xpiljsd jl Do`e 992 983
*Jlbex Lu`fers cro` @ebji@irk Veporter
8/12/2019 Google Nexus PR Plan
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Ofaehtjves
2
• Ro pro`ote tde Lexus mjle oc bevjhes occereb fy Noonme.
• Jlhreise simes oc tde Lexus 5 fy 97%• Jlhreise vjsjts to tde Noonme Wmiy Xtore fy 95%
• Jlhreise sohjim `ebji jlterihtjol oc Lexus fy 65%
• Jlhreise frilbjln oc Lexus 5 is i wdome
• Elhourine husto`ers to purhdise tde Lexus 5‚s is domjbiy njcts
Xtritenjes ilb Rihtjhs
Xtriteny 9
Use exjstjln cor`s oc ho``uljhitjol, fotd prjlt ilb sohjim `ebji, to pro`ote Lexus. Rihtjh 9
^e wjmm tirnet ibvertjsjln ilb `irketjln to `ebji tdit cohus ol `usjh ilb
tehdlomony.
Exi`pmes oc RS hdillems ire1 Wimmibji DB, @RS Rr8s, Cuse, @RS, SD9,
ilb N2.
Exi`pmes oc @inizjles ire1 Xpjl, @ihwormb, Ni`e Jlcor`er
Rihtjh 6 Hreite press remeises be`olstritjln tde felets oc Lexus.
Rihtjh 8
Use i uljque Lexus disdtin to brjve olmjle holversitjol ifout Lexus bevjhes.
8/12/2019 Google Nexus PR Plan
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5
Xtriteny 6Xdow users wdy Lexus ihhessorjes ire perceht cor tdejr tehdlomonjhim wormb ilb ire
tde `ost prihtjhim cor tdejr mjcestyme fy usjln tde commowjln hi`pijnls.
Rihtjh 9
Fe Zour Owl Wdotonripder. Rdjs hi`pijnl wjmm sdow tde felets oc tde hi`eri
ol tde Lexus mjle, pirtjhumirmy tde Lexus 5. Jl tdjs biy jl ine, pdotos ire
holstiltmy fejln tikel ilb j``ebjitemy strei`eb olto sohjim `ebji. Rdjs js il
opportuljty to prove tdit Lexus js tde fest jl bojln so.
Rihtjh 6
Zou wilt ilswers, ilb you wilt tde` low. Fehiuse tde Lexus pdole js cro`
Noonme, jt njves you tde cistest, eisjest ilb `ost remjifme wiy to mook up, isk or
reseirhd ilytdjln you‚b wilt to klow.
Rihtjh 8
Xohjim `ebji. Rde Lexus pdole occers i cist ilb vjsuimmy ippeimjln wiy to
ihhess imm oc your sohjim `ebji eccorts it olhe.
Xtriteny 8Be`olstrite tde holveljelt ilb eholo`jhim optjol cummmeb fy Lexus.
Rihtjh 9
Opel ibbjtjolim ”^jlter ^olbermilb‐ mohitjols jl `imms jl Doustol, Wdoeljx,
Xil Bjeno, Bimmis, ilb Wdjmibempdji. Rdjs wjmm immow Noonme processjolims to
jlteriht ole-ol-ole wjtd holsu`ers.
Rihtjh 6
Hreite ho`pirjsol ibvertjsjln be`olstritjln tde prjhe bjccerelhe fetweel tde Lexus 5 ilb otder ho`petjln bevjhes. Rdjs wjmm fe `uhd mjke tde @jhrosoct
Xurcihe vs. jWib hi`pijnl.
Rihtjh 8
Is @jhrosoct dis feel reheltmy tirnetjln Noonme wjtd tdejr ”Xhroonmeb‐
hi`pijnl, we wjmm spehjhimmy tirnet @jhrosoct ilb tdejr ^jlbows pdoles jl ole
virjitjol oc tde ho`piritjve hi`pijnls.
8/12/2019 Google Nexus PR Plan
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Evelts
3
Rribjtjolim Evelts1
^jlter ^olbermilb Wop-Up Xtores
Noonme dis feel experj`eltjln wjtd
”wjlter wolbermilb‐ stores jl semeht
`irkets jl tde UX. Rdese mohitjols
jlhmube Lew Zork Hjty, Hdjhino, Lew
Aersey, ^isdjlntol BH, Mos Ilnemes,
ilb Xihri`elto. ^e wjmm expilb tdemohitjols to jlhmube severim `ore oc
tde mirner hjtjes jl tde UX. Ro `ijltijl
i fubnet-crjelbmy pmil, we wol‚t cohus
ol opeljln cumm stores. ^e wjmm relt
spihes jl mirne `imms jl tde semehteb
hjtjes ilb commow tde si`e jbei oc tde cumm stores; to immow peopme to be`o tde bevjhes
ilb see dow tdey ire felehjim. Rde tirnet hjtjes wjmm jlhmube1 Doustol, Wdoeljx,
Xil Bjeno, Bimmis, ilb Wdjmibempdji. Rdese hjtjes were hdosel fehiuse oc tdejr mirnepopumitjol. Rdese stores wjmm iht is ”Xilti‚s ^orksdop‐ jlhmubjln Xilti ilb emves,
wdo wjmm fe klowmebneifme ifout eihd probuht.
^imkjln Xlow`il
Jl tde si`e mirnemy popumiteb hjtjes is tde wjlter wolbermilb
footds, we wjmm dive i slow`il wimk tde streets to isk users
wdit pdole tdey use ilb wdy. Jl respolse, tde slow`il wjmm expmijl to tde` wdy tde Lexus 5 js tde fetter somutjol, ilb wjmm
demp to hreite Domjbiy @jrihmes.
Noonme ”^jlter ^olbermilb‐ jl Lew Zork Hjty
Noonme Xlow`il
8/12/2019 Google Nexus PR Plan
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>
Xohjim @ebji Evelts1
Rwjtter1 ^e wjmm pro`ote tde disdtin #LexusKlowsUs ol
Rwjtter to elnine peopme jl tde holversitjol ol Lexus. ^e
wjmm `oljtor ilb respolb to holsu`er‚s tweets ilb questjols.
^e wjmm imso `oljtor tde users wdo ire pro`otjln tde disdtin
tde `ost, jl i posjtjve `iller, ilb reihd out to tde` ilb
immow tde` to forrow i Lexus 5 cor i week. Rdjs wiy, tdey wjmmfe `ore jlhmjleb to holtjlue to pro`ote tde Lexus.
Otder Wossjfme Disdtins1
#LexusDomjbiy@jrihmes
#LeebILexus
#LexusImmRde^iy
Cihefook1 ^e wjmm elnine holsu`ers jl tde holversitjol,
`uhd mjke our Rwjtter hi`pijnl fy jlhorporitjln tde disdtin.
Jlstinri`1 Usjln tde si`e disdtins is tde Rwjtter ilb
Cihefook evelts, users wjmm upmoib pjhtures oc tdejr unmjest
domjbiy sweiters, Hdrjst`is hitistropdjes or otder domjbiy
fmulbers, ilb expmijl wdy divjln i Lexus woumb `ike tdejr
domjbiy fetter. Rdjs wjmm frilb Lexus to fe i profme`-somver,
espehjimmy jl hises oc otder hemm pdole ho`piljes tdit `iy fe
njvjln tde holsu`ers jssues.
8/12/2019 Google Nexus PR Plan
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Rj`emjle
4
@inizjle Hi`pijnl
^jlter ^olbermilb Wop-Up Kjosks
Xohjim @ebji Hi`pijnl
^imkjln Xlow`il
Xulbiy @olbiy Ruesbiy ^eblesbiy Rdursbiy Crjbiy Xiturbiy
9 6 8 2 5 3 >
4 : 97 99 96 98 92
95 93 9> 94 9: 67 69
66 68 62 65 63 6> 64
6: 87 89 9 6 8 2
Behe`fer
Behe`fer9-891 @inizjle hi`pijnls rul
9-621 ^jlter ^olbermilb Wop-Up Kjosks wjmm rul @olbiy-Xiturbiy cro` `imm
opeljln to `imm hmosjln.
9-89 Xohjim @ebji-Rweet, Jlstinri`, ilb Cihefook us your Domjbiy fmulbers.
Ho``erhjims rul vji hifme ilb letwork temevjsjol.
>, 92, 691 ^imkjln Xlow`il
8/12/2019 Google Nexus PR Plan
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Fubnet
:
Ho``erhjims1 Hifme vs. Letwork
Wrj`e tj`e spots ol letwork temevjsjol tdit `iy host $6,777 to $8,777 per spotusuimmy host iroulb $9>5 ol hifme. Cor i 87-seholb spot jl i sufurfil irei,
ibvertjsers `iy olmy spelb $65 per spot ol hdillems mjke HLL ilb EXWL, $67 cor
Ljhkemobeol ilb RLL, ilb $95 cor hdillems suhd is SD-9. Jl ciht, fusjlesses
jl s`immer towls `iy fuy ho``erhjims cor is mjttme is $6 to $8 per spot ol hifme
temevjsjol.
@inizjleI cumm pine, 2-homor ib hosts iroulb $8,577. Ibb ilotder $9,777 cor pmihe`elt.
Xohjim @ebji
Rdilkcummy, tdjs js cree. ^e remy ol our holsu`ers cor tdjs pufmjhjty.
^jlter ^olbermilb
^djme tde hosts oc estifmjsdjln i per`ilelt retijm mohitjol hil fe steep--hirts, kjosksilb te`poriry spihes hil fe il eisjer wiy to net i coot jl tde boor wjtd i mot mess
rjsk. Rde upcrolt jlvest`elt cor i kjosk or i hirt rilnes cro` aust $6,777 to $97,777.
Cor`it Wrjhe*Ho``erhjim1 Hifme Sirjeb $6-$9>5
Ho``erhjim1 Letwork $6,777-$8,777
@inizjle $8,577 + Wmihe`elt
Xohjim @ebji Cree (Icter Wrobuhtjol)
^jlter olbermilb $6,777-$97,777*Wrjhes ire estj`ites ilb iy lot resteht ihtuim prjhe.
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97
@ebji Kjt
8/12/2019 Google Nexus PR Plan
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Wjthd Metter
99
Beir Ebjtor,
J i` i ho``uljhitjol spehjimjst it Noonme. J work ol tde Lexus mjle oc probuhts
ilb wilteb to tike i `jlute to selb you tdjs pihket oc `iterjims ifout Lexus. Our
purpose it Lexus js to provjbe tde djndest quimjty tehdlomony to holsu`ers tdit we
hil wdjme `ijltijljln tde fest prjhes. Rdjs js so`etdjln tdit J femjeve your reibers
woumb reimmy move to deir ifout. J dive imwiys feel i cil oc tde storjes tdit you
pufmjsd, jt ts rjndt jl wjtd `y jlterests jl tehdlomony ilb crunimjty. J dive jlhmubeb
so`e pjhtures oc our probuhts ilb so`e monos tdit you ire cree to use jl your
pufmjhitjol. Keep ol pufmjsdjln tde nreit storjes tdit you imwiys dive. J mook corwirb
to seejln il irtjhme jl your pufmjhitjol wjtd tde Lexus mjle jl jt.
Jc you dive ily questjols J hil demp you wjtd, pmeise bol‚t desjtite to e`ijm `e it
biy99793Gfyuj.ebu or njve `e i himm it 49>.34:.86:5
Xjlheremy,
Hi`erol Biymey
Noonme, Lexus WV Xpehjimjst 49>.34:.86:5
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Lews Vemeise
96
Noonme, Lexus Bjvjsjol
9377 I`pdjtdeitre Wkwy, @oultijl Sjew, Himjcorlji
LE^X VEMEIXE
Behe`fer 9, 6798
COV J@@EBJIRE VEMEIXE
LETUX MJLE WVO@OREX FUBNER-CVJELBMZ DJND REHDLOMONZ
Noonme‚s Mjle oc Bevjhes ire Besjnleb cor Yuimjty ilb Iccorbifjmjty
@OULRIJL SJE^, Himjc. ‘ Noonme‚s Lexus mjle oc bevjhes, wdjhd pre`jereb jl Ailuiry
oc 6797 wjtd tde Lexus Ole, js il jbei holhejveb fy Noonme to demp tde iverine
persol wjtd tde iverine fubnet fe ifme to dive i djnd-quimjty, yet iccorbifme pjehe oc
tehdlomony.
Rde Lexus mjle oc bevjhes dis feel prj`irjmy s`irtpdoles, wdjhd dive feel
`ilucihtureb fy `ily ho`piljes, fut imso jlhmubes tifmets.Rde Lexus Ole, tde rst s`irtpdole jl tde mjle, wis miulhdeb jl Ailuiry oc 6797
ilb wis `ilucihtureb cor Noonme fy tde Rijwilese ho`pily DRH. Rde mjle oc
s`irtpdoles fenil wjtd tde Ole, fut dis pronresseb to jlhmube i totim oc 5 pdoles.
Rde `ost rehelt s`irtpdole ulber tde mjle, tde Lexus 5, wis remeiseb ol Ohtofer 89
oc tdjs yeir. Jt js `ilucihtureb fy MN, i Koreil tehdlomony ho`pily.
Rde ij` oc Lexus js to frjln tde lewest tehdlomony to holsu`ers it i crihtjol oc
tde host oc ho`petjtor‚s bevjhes. Ro ihdjeve tdjs, Noonme ilb tde `ilucihturersno tdround i pijlstikjln prohess oc hdoosjln dow to jlhmube tde djndest-quimjty
ho`polelts, wdjme keepjln tde pdole it i mow prjhe.
-`ore-
8/12/2019 Google Nexus PR Plan
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98
Jl ho`pirjsol to ho`petjtors, mjke tde Ippme jWdole 5s, tde Lexus 5 js prjheb very
mow. Rde prjhe oc tde Lexus 5 js $82: cro` tde Noonme olmjle store. ^djme tdjs see`sdjnd, jt js j`portilt to klow tdit tdjs prjhe js to purhdise tde pdole outrjndt, ulmohkeb
ilb outsjbe oc i holtriht or hirrjer sufsjby. Rde prjhe oc tde jWdole 5X ulber tde
si`e hjrhu`stilhes js $32:. Evel otder jWdole ho`petjtors, tde DRH Ole ilb
tde Xi`suln Nimixy X2 ire prjheb it $5:: ilb $32: respehtjvemy occ-holtriht ilb
ulmohkeb.
Rde ibviltine oc purhdisjln il ulmohkeb, occ-holtriht pdole js tdit jt immows
holsu`ers to `ove cro` hirrjer to hirrjer is tdey pmeise. Rdjs immows tde` to
holstiltmy evimuite wdit tdey ire piyjln cor tdejr servjhe ilb `ove to ilotder hirrjer
jc tdey ire ulsitjseb. Rdjs ipproihd to hemm pdoles ilb hemm pdole servjhe pro`otes
ho`petjtjol i`oln hirrjers, immowjln holsu`ers to felet jl tde moln-rul.
It im`ost dimc tde prjhe oc ho`petjln bevjhes, tde Lexus 5 provjbes tde opportuljty
cor tdose wdo woumb otderwjse fe ulifme to dive i s`irtpdole to purhdise tde` ilb
experjelhe tde aoy tdit ihho`piljes tde Ilbrojb experjelhe.
-###-
8/12/2019 Google Nexus PR Plan
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Ciht Xdeet
92
Noonme, Lexus Bjvjsjol
9377 I`pdjtdeitre Wkwy, @oultijl Sjew, Himjcorlji
LETUX MJLE WVO@OREX FUBNER-CVJELBMZ DJND REHDLOMONZ
• Rde Noonme Lexus mjle oc bevjhes miulhdeb jl Ailuiry 6797 wjtd tde jltrobuhtjol
oc tde Lexus Ole, `ilucihtureb fy DRH.
• Rde `ost rehelt Lexus bevjhe remeiseb wis tde Lexus 5, wdjhd hi`e out ol
Ohtofer 89, 6798.
• Rde Lexus 5 js ilucihtureb fy tde Koreil ho`pily MN.
• Rde Lexus 5 js tde ctd pdole jl tde Lexus mjle oc bevjhes.
• Rde Lexus mjle imso jlhmubes two obems oc tifmets1 tde Lexus >, wdjhd retijms cor
$66: cor i 93NF ^j versjol, ilb tde Lexus 97, wdjhd retijms cor $8::.
• Lexus bevjhes ire ulmohkeb fy beciumt, `eiljln tdit tdey hil fe useb ol vjrtuimmy
imm hirrjers jl tde wormb. I XJ@ hirb js imm tdit js requjreb to hdilne hirrjers.
• Rde Lexus bevjhes ire besjnleb to put power jlto tde dilbs oc tde holsu`er, lot
tde dilbs oc tde hirrjers.
8/12/2019 Google Nexus PR Plan
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95
@ebji Imert
9 Behe`fer, 6798
Noonme Lexus to Domb ”^jlter ^olbermilb‐ Evelts@OULRIJL SJE^, HIMJCOVLJI
^do1 Noonme Lexus
^del1 Behe`fer 6798
^dere1 Doustol, Wdoeljx, Xil Bjeno, Bimmis, ilb Wdjmibempdji
Ibbjtjolim Jlcor`itjol• Noonme wjmm fe ibvertjsjln ilb semmjln jts Lexus mjle tdround pop-up stores
tdroundout tde houltry.
• Rde stores wjmm ceiture Xilti ilb djs emves.
• Rde store wjmm iht is i cumm rulljln store cor tde buritjol oc tde domjbiy seisol.
Ifout Noonme Lexus Rde Noonme Lexus mjle oc bevjhes miulhdeb jl Ailuiry oc 6797 wjtd tde cminsdjp
bevjhe, tde Lexus Ole. Rde Ole wis i aojlt velture fetweel Noonme ilb Koreilhemm pdole `ilucihturer DRH. Xjlhe 6797 tdere dive feel 2 ibbjtjolim hemm pdoles
miulhdeb ulber tde Lexus li`e.
Rde Lexus 5 wis miulhdeb ol Ohtofer 89, 6798 fy Noonme ilb Koreil pdole
`ilucihturer MN.
Imm oc tde Lexus bevjhes ire ivijmifme to holsu`ers ulmohkeb ilb wjtdout
holtriht. Rdjs immows holsu`ers tde creebo` to `ove to tde `ost eholo`jhim hirrjer
wdelever ilb wderever tdey wilt to.
Holtiht
Noonme, Lexus WV Xpehjimjst
:>6.4:3.>447
8/12/2019 Google Nexus PR Plan
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93
Fihknroulber
Noonme stirteb jl 9::3 fy Mirry Wine ilb Xerney Frjl. Rde two `et it Xtilcorb
Uljversjty jl 9::5 ilb set out to orniljze ilb jlbex tde wormb wjbe wef, jl orber to`ike seirhdjln jt eisjer cor users.
It rst, Wine ilb Frjl were usjln tde Xtilcorb Uljversjty servers to rul tdejr seirhd
elnjle, wdjhd wis tdel li`eb FihkVuf. Rdjs fehi`e profme`itjh icter i wdjme
fehiuse tde seirhd elnjle useb `ost oc tde filbwjbtd ivijmifme it tde tj`e.
Jl 9::>, tde li`e oc Wine ilb Frjl‚s seirhd elnjle proaeht wis hdilneb to Noonme, i
pmiy ol tde worb noonom, wdjhd js 9 commoweb fy 977 zeros. Rdjs li`e wis hdosel to
holvey tde besjre to nitder ilb orniljze tde im`ost jlljte lu`fer oc wefsjtes ilbjlcor`itjol ol tde wef.
Mirry WineMirry Wine js tde hurrelt HEO ilb i ho-coulber oc Noonme. Djs
hurrelt estj`iteb let wortd js $67.8 fjmmjol. Wine wis forl
jl Eist Milsjln, @jhdjnil jl 9:>8. Wine stubjeb ho`puter
elnjleerjln it tde Uljversjty oc @jhdjnil, wdere de oftijleb
djs ulbernribuite benree ilb it Xtilcorb Uljversjty, wderede oftijleb i @ister oc Xhjelhe benree jl ho`puter shjelhe.
Mirry Wine js tde hreitor oc WineVilk, tde imnorjtd` tdit rilks
Noonme seirhd resumts.
Xerney FrjlXerney Frjl js tde Bjrehtor oc Xpehjim Wroaehts ilb ole oc tde
two ho-coulbers oc Noonme. De js js estj`iteb to fe wortd
$62.2 fjmmjol. Frjl wis forl jl @oshow, Vussji jl 9:>8. Vussji
wis i pirt oc tde Xovjet Uljol it tde tj`e. Frjl ilb djs ci`jmy
j``jnriteb to tde Uljteb Xtites it tde ine oc sjx. Frjl ittelbeb
tde Uljversjty oc @irymilb, wdere de stubjeb `itde`itjhs ilb
ho`puter shjelhe. Icter rehejvjln djs ulbernribuite benree,
Frjl pursueb i WdB jl ho`puter shjelhe it Xtilcorb Uljversjty.
8/12/2019 Google Nexus PR Plan
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9>
Wdotonripds/Nripdjh Eme`elts
le usI Ho`pily
Hi`erol BiymeyWufmjh Vemitjols Xpehjimjst
hi`erolGnoonme.ho` - 9377 I`pdjtdeitre Wkwy, @oultijl Sjew, HI - (:7:)555-5555
Beir Husto`er,
More` jpsu` bomor sjt i et, holsehtetuer ibjpjshjln emjt. Ieleil ho``obo mjnumienet bomor. Ieleil issi. Hu` sohjjs litoque pelitjfus et `inljs bjs pirturjelt`oltes, lishetur rjbjhumus us. Boleh qui` cemjs, umtrjhjes leh, pemmeltesque eu, pretju`qujs, se`. Lummi holsequit issi qujs elj`. Boleh pebe austo, crjlnjmmi vem, imjquet leh,vumputite enet, irhu. Jl elj` austo, rdolhus ut, j`perbjet i, velelitjs vjtie, austo. Lummi`bjhtu` cemjs eu pebe `ommjs pretju`.
Jltener tjlhjbult. Hris bipjfus. Sjvi`us eme`eltu` se`per ljsj. Ieleil vumputiteemejcelb temmus. Ieleil meo mjnumi, porttjtor eu, holsequit vjtie, emejcelb ih, elj`. Imjqui`more` ilte, bipjfus jl, vjverri qujs, ceunjit i, temmus. Wdisemmus vjverri lummi ut etusvirjus mioreet. Yujsque rutru`. Ieleil j`perbjet. Etji` umtrjhjes ljsj vem iunue. Hurifjturummi`horper umtrjhjes ljsj. Li` enet buj. Etji` rdolhus. @iehelis te`pus, temmus enetholbj`eltu` rdolhus, se` qui` se`per mjfero, sjt i`et ibjpjshjln se` leque sebjpsu`. Li` qui` lulh, fmilbjt vem, muhtus pumvjlir, delbrerjt jb, more`. @iehelis lehobjo et ilte tjlhjbult te`pus. Boleh vjtie sipjel ut mjfero velelitjs ciuhjfus. Lummi`qujs ilte. Etji` sjt i`et orhj enet eros ciuhjfus tjlhjbult. Bujs meo. Xeb crjlnjmmi iurjssjt i`et ljfd. Boleh sobimes sinjttjs inli.
Xeb holsequit, meo enet fjfelbu` sobimes, iunue vemjt hursus lulh, qujs nrivjbi`inli `j i mjfero. Cushe vumputite emejcelb sipjel. Sestjfumu` purus qui`, shemerjsqueut, ommjs seb, lolu``y jb, etus. Lummi` ihhu`sil more` jl buj. Hris umtrjhjes j euturpjs delbrerjt crjlnjmmi. Sestjfumu` ilte jpsu` prj`js jl ciuhjfus orhj muhtus et umtrjhesposuere hufjmji Hurie; Jl ih buj qujs j holsehtetuer mihjlji. Li` pretju` turpjs et irhu.Bujs irhu tortor, sushjpjt enet, j`perbjet leh, j`perbjet jihumjs, jpsu`. Xeb imjqui`umtrjhes iurjs. Jltener ilte irhu, ihhu`sil i, holsehtetuer enet, posuere ut, iurjs.Wrieselt ibjpjshjln. Wdisemmus ummi`horper jpsu` rutru` lulh. Lulh lolu``y etus.Sestjfumu` vomutpit pretju` mjfero. Hris jb buj. Ieleil ut eros et ljsm sinjttjs vestjfumu`.Lummi` lummi eros, umtrjhjes sjt i`et, lolu``y jb, j`perbjet ceunjit, pebe. Xeb mehtus.Boleh ommjs delbrerjt rjsus.
Xjlheremy,
Hi`erol Biymey
Hi`erol Biymey Wufmjh Vemitjols Xpehjimjst
Metterdeib
J`ines
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Ippelbjx
94
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http://slidepdf.com/reader/full/google-nexus-pr-plan 22/24
FubnetXurvey
9:
Wre-Hi`pijnl Xurvey
Ofaehtjve1 Ro issess tde leebs oc tde hurrelt iubjelhe ilb beter`jle dow fest to
jlcor` tde` ifout tde Lexus mjle oc bevjhes.
@etdobomony1 Bjstrjfute `irket reseirhd survey tdround olmjle hdillems is wemm is
tde Noonme Opjljol Vewirbs ippmjhitjol ol tde Noonme Wmiy Xtore, wdjhd occers Noonme
Wmiy hrebjt jl exhdilne cor ho`pmetjln i survey. Rdese two `etdobs wjmm elhourine
pirtjhjpitjol.
Rirnet Iubjelhe1 @imes ilb Ce`imes, Ines 94-82
XurveyZou ire1
@ime
Ce`ime
^dit js your djndest mevem oc ebuhitjol?
Xo`e Djnd Xhdoom Djnd Xhdoom Nribuite or NEB
Xo`e Hommene
Hommene Nribuite
Wost-Nribuite
^dit js your yeirmy jlho`e?
= $67,777
$67,777-$8:,::: $27,777-$5:,:::
$37,777-$>:,:::
$47,777-$::,:::
$977,777 or `ore
8/12/2019 Google Nexus PR Plan
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Rde`e
67
Bo you owl i s`irtpdole?
Zes Lo
Jc yes, wdit frilb oc pdole bo you owl? (Hdoose olmy prj`iry pdole useb.)
Ippme FmihkFerry
DRH Kyoheri
MN @otoromi
Lokji Wim`
Xi`suln Xilyo
Otder
Bo you dive i hemm pdole holtriht?
Zes
Lo
Dow `uhd js your `oltdmy fjmm?
$7-$97 $99-67 $69-87 $89-27
$29-57 $59-$37
$39 or @ore
Dow octel bo you fuy i lew hemm pdole?
7-9 Zeirs 9-6 Zeirs
6-8 Zeirs 8 or @ore Zeirs
^djhd quimjtjes ire `ost j`portilt to you jl i s`irtpdole? Wmeise lu`fer, ole fejln
tde `ost j`portilt.
__ Xohjim @ebji __ Rextjln
__ Wdole Himms __ Otder
__ @usjh __ Sjbeo
__ Ipps/Ni`es
8/12/2019 Google Nexus PR Plan
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