Google Nexus One – Competitive Analysis
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Transcript of Google Nexus One – Competitive Analysis
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Google Nexus One – Competitive Analysis
Ankan Jain
James Wade
Peter You
Satya Dash
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Key Competitors
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Motorola Droid
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Palm Pre
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Blackberry
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Emerging Competitors
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LG
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Samsung
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Nokia
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And No#1 brand is …
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iPhone
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iPhone brand is incomplete without its founder.
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iPhone
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Carriers
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Top 4
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Phone Features
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iPhone
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Blackberry
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Droid
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Palm Pre
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What makes iPhone different?
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140,000 apps and counting
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Distribution
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Retail Stores
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Retail Stores Web Site - Walmart.com
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Online Retailers - Amazon.com
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Only Mobile Phone Retailer - Wirefly.com
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Carrier Web Site
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Carrier Retail Store
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Manufacturer Web Site – Blackberry.com
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Manufacturer Retail Store – Apple
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Used Phones Market– eBay.com
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Price Comparison Sites– Shopping.com
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Pricing
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Who wants to pay for the phones?
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How about 0.01 cents?
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Unlocked Phones – Pay full price
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iPhone – monopoly
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Carrier Promotion
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Retailer Promotion
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Advertisement
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Punch line
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Carrier Advertisement
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Carrier Advertisement
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Carrier Advertisement
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Carrier Advertisement
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Carrier Advertisement
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Retailer Promotion
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Print Advertisement – Wall Street Journal
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Editorial Reviews
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Online Videos – Youtube.com
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Search Engine Results – Google.com
Free Search Paid Search
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PR
Smart Phone + Social Media (Twitter)
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Smartest & Dumbest Techniques
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Smart – Free Publicity
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Smart – Differentiated iPhone (At the time)
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Smart – It’s all about apps. So focus on apps.
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Smart – Specific and targeted
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Smart – Precise
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Not-so-smart – Which one should I buy?
Retail Store Display
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Not-so-smart – Why Palm?
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Not-so-smart – Is it Palm or iPhone advertisement?
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Not-so-smart – Is it a phone advertisement?
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Not-so-smart – So why iPhone?
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Not-so-smart – So why only Palm?
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Not-so-smart – Can you even see it?
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Not-so-smart – Is it a Blackberry ad?
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Not-so-smart – Shoe or Blackberry ad?
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Not-so-smart – Nice colors. So why Blackberry?
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Online Commercials
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Our Online Commercials Collection
Nexus One's Competition
https://sites.google.com/site/nexusonescompetition