Godfrey asq-social media in recruiting

Social Media in Recruiting and Job Search

Tracy GodfreyMinnesota ASQ

Professional Development Summit

April 2, 2012

Tracy Godfrey February, 2012 1

Social Media in Recruiting: Session Goals

• See how employers are using social media and trends in recruiting

• How you can leverage social media in job search and build an online presence for your career

• Using social media as a tool to learn about careers, companies and opportunities, and find connections

• Combining online social networks with your own personal relationships to help you in both job search and ongoing professional development


“Social Media”

Relatively new, but now almost ubiquitous“Works of user-created video, audio, text or

multimedia that are published and shared in a social environment, such as a blog, podcast, forum, wiki or video hosting site.”

• Social networking first defined in 2004 • Made possible by Web 2.0• Not just static access to the internet, but

interactive - create & share online


Social Media have exploded since “Web 2.0” was coined in 1999

Social Media• Smartphone

• Facebook

• LinkedIn

• YouTube

• Twitter

• Pinterest

Started1999 – Term first

usedFeb., 2004 – at

HarvardMay, 2003 Launch

April, 2005 – First video

July, 2006 Launch

March, 2010 Beta Launch


Most recently85 million in U.S. had

one (July, 2011)

800 million active users (Jan., 2012)

150 million users (Dec., 2011)

4 billion video downloads daily

200 million users by 2011

10.4 million registered users (Jan., 2012)

Social Media Has Become a Real Factor in Recruiting

• Used increasingly by both recruiters and candidates

• Job boards have receded in dominance• Employers are using social media to post

jobs, push out their message, search for candidates, and check them out (both positively and negatively)


Use of Social Media is Increasing Dramatically

• Career Xroads: 88.5% of companies are using social media in hiring

• Jobvite: 89% using social media in 2011, up from 83% in 2010

• SHRM survey: 56% used it in 2010, up from 34% in 2008

• Only 21% of companies don’t plan to use social recruiting this year.


Top Social Media SitesEmployers use for recruiting

Jobvite SHRM• LinkedIn 78% 95%• Facebook 55% 58%• Twitter 45% 42%• Prof. or Assn. sites 23%• Blogs 19%• YouTube 14%• MySpace 5%• Others: Foursquare, Virtual communities,

Google+(?)Tracy Godfrey February, 2012 7

Social Media – New application of Age-old Phenomena

Social networks have been around a long time:

Figure out who you want to meet, then go to where they gather to meet them

The internet brought this into a “virtual” realm• What are some social networks you are a

part of?


A Quick History of Social Media



The Watering Hole



The Rendezvous



Around the Fire



The Pub



Wherever Crowds Gather



In the Many Ways People Connect

6 degrees of Kevin Bacon: http://www.sixdegrees.org/

“Social Networking with a social conscience”


http://www.sixdegrees.org/

Social Media in Recruiting Is Reciprocal

It’s a place to go to see and be seen:

1. Candidates look for employers

2. Employers look for candidates

3. Candidates look at employers – find out what they are like, dig up dirt

4. Employers look at candidates – find out what they are like, dig up dirt


• Start by “Googling” yourself – this is your online persona - make sure it presents you in a positive light

• It’s likely employers will Google candidates at some point before they hire them

• Google searches are a great way to learn about employers. Like you, companies can control some – but not all, of what’s on Google – Check “News” to see how others are covering the company


Linked In – Job Seekers

• Create a professional Profile• Build your network – Look for connections• Search – for people, companies, jobs,

industries, career fields – Use “Advanced Search” to drill down

• Join LinkedIn Groups & participate• Follow companies• See how you are connected• Monitor activity & Views on your Home page


How Companies Use Linked In

• Company profile – to promote brand, image• Create and participate in Groups• Post jobs• Connect job boards and databases to

LinkedIn – e.g. Taleo, • Search for candidates• Size up candidates who have applied


Facebook – Job Seekers

Usually more personal than professional, but is used in recruiting & job search

• Make sure your privacy settings are set the way you want them

• Highlight activities that might spark a common interest with an employer

• Be appropriate on Facebook• Monitor Tags on photos that may not be

appropriate professionallyTracy Godfrey February, 2012 20

How Employers UseFacebook

• Create company Facebook pages to promote company brand and image

• Get people to “Like” & follow company• Sometimes post jobs, links to career sites• Monitor what’s being said about them• Search for potential talent• Check out candidates (positive & negative)


Twitter – Job Seekers

• Set up a Twitter account • Tweet if you are so inclined• Follow companies – for news, job

postings, corporate positioning• Tweet when you have something to say,

but don’t overdo it• Assume that all you Tweet will be

discovered• Use www.search.twitter.com Tracy Godfrey February, 2012 22

http://www.search.twitter.com/

How EmployersUse Twitter

• Push out information about their company – links to news releases, events, jobs, products, etc.

• Communicate with followers• Do searches to find talent who share

interests or are talking about topics critical to their company


General rules on social media• Be professional; Be appropriate – don’t post illegal or

risqué items – Assume all will see–even your Mother• Stay active in groups and across social media – Up

your Google quotient• Keep it positive – Don’t slam employers or

competing points of view• Don’t overdo it – Network, but don’t pester• Being “overexposed” is not good (especially literally)• Be careful on frequency & timing • Ultimately your aim is to connect with People – social

media is a tool to get thereTracy Godfrey February, 2012 24

Social Media’s Value:More than for Job Search

Use it to connect professionally and develop in your career

• LinkedIn to stay connected with colleagues• LinkedIn to share ideas & updates on your work• Virtual communities to contribute, get help, stay

current on trends, stay visible, build your “brand”• Professional associations to stay current, get

continuing education, connect, learn from leaders• Twitter to follow companies, interesting people• All of the above to track job & industry trends,

hot companies, critical issuesTracy Godfrey February, 2012 25

Sample Social Media Search: Jobs in Your Field in MN

1.Google: Minnesota & the name of the profession (Start broadly and narrow if necessary)

2.Do LinkedIn Search based on Google results to look for people & connections – Advanced searches on People, Companies, Industries, Key Words

3.Do similar Facebook search on Google results & learn about people identified from LinkedIn

4.Check Twitter, YouTube, other social media sites to learn more about companies & organizations


Sample Social Media Search: Your Field in MN

5.Go back to Google to look up news on targeted companies

6.Look for connections to gain introductions & connect with people

7.Go back to LinkedIn, Facebook, major job boards, niche job boards & professional associations to find jobs & apply

8.Get personal – Connect with key people for networking & informational interviews to meet and learn more; connect with those with the power to hire


The Future of Social Media in Recruiting

• Social media has created a virtual village square where people can meet & mingle

• It’s going to get more personal & interactive• Advances in technology will make connecting even

more accessible and mobile• Smart companies will target people & skills they

need - to develop a connection & relationship• Smart candidates can use technology to stand out,

be found & stay close to preferred employers• It’s going to get more social. Welcome to the party!


Your most important link: From online back to real-world relationships


School & Alumni

Faith Community

Athletics

InformalSocializing

Recreation& LeisureInterests

Volunteer &

Community

Family &

Friends

Work &

Professional

Link to Today’s Presentation on SlideShare

http://www.slideshare.net/TracyGodfrey/ASQ-social-media-in-recruiting


http://www.slideshare.net/TracyGodfrey/social-media-in-recruiting



About the Presenter


Tracy Godfrey, MBA, SPHR

As head of Godfrey Talent Strategies, Tracy helps hire the right people the right way. He is a seasoned HR professional with more than 25 years experience, leading teams & consulting on recruiting

and selection for major Twin Cities corporations. Tracy holds an MBA and Senior Professional, Human Resources (SPHR) certification. He is a member of the Leadership Group of the Vital Aging Network (VAN).

http://www.linkedin.com/in/tracygodfreytalentstrategies

[email protected]

http://www.linkedin.com/in/tracygodfreytalentstrategies

mailto:[email protected]

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