Gesw_RegionsBank_Deck2014_v11

June 11, 2014

Regions BankHeather Strohm

we turn screens on

ABOUT US

©2014 Glass Eye Screenworks. Proprietary and Confidential.

Glass Eye makes screen content that makes your audience say “yes”

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a few of our clients

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digital content

mobile appson-device demos retail displays

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traditional content

tv spotsproduct launches

web videos

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a few of CRI’s clients

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• 30 new pieces of content published each week

• 24/7 moderation and support

• 97% uptime

• weekly detailed content reports

1,400 network locations

OUR APPROACH


never chase

• when your product is relevant, your customer comes to you

• when your media is relevant, your customer volunteers information, without you having to ask for it

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Title Text

• experiential strategy/brand strategy

• ideation & writing • production, development,

and ongoing support

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we deliver

STRATEGY


we back up to50,000 feet

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the Digisphere

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the Digisphere

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the Digisphere

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integrate your ecosystem• create an integrated, consistent,

cohesive digital experience • each part drives usage & engagement

with other parts of the ecosystem • generate branded earned media • track & deliver previously unobtainable

metrics

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leverage metrics

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by driving users to interact with screens, social media, and mobile devices, we can track real usage of engaged eyes on the screen

OUR WORK

©2014 Glass Eye Screenworks. Proprietary and Confidential. 22

AT&T Device AliveSmartphone & Tablet Sales Demos

• entirely new in-store experience for wireless carriers

• on-device sales demos both inform and promote

• customers self-teach while waiting to speak with store reps

• app-driven presentations downloaded by store managers, self-update after that


©2014 Glass Eye Screenworks. Proprietary and Confidential. 23*except iPhone

a retail standardwas born• 2010 basic attract loops launched

on 8 smartphones • 2013 full-featured presentations

launching across all AT&T smartphones*, tablets and experience tables

• 7.5 million views generated in the last 12 months



imitation the sincerest form of flattery

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• Verizon copied Device Alive in the first year


imitation the sincerest form of flattery

• Body Level One • Body Level Two • Body Level Three • Body Level Four • Body Level Five

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imitation the sincerest form of flattery• Sprint & T-Mobile have

followed suit


Title Text

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AT&T’s retail experiencewe helped AT&T bridge a customer experience gap


• customers self-teach while waiting to speak with store reps

• research: “Device Alive positively impacts purchase consideration in nearly 7 in 10 customers who interact with the tool”


app launchesBeats Music• worked closely with Beats to

develop creative for the national launch of their mobile app platform

• digital music service competes with Pandora and Spotify

• Click Here to View

https://vimeo.com/glasseyescreenworks/review/86545927/ebac7dcfbc


digital signs

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Are All About Context• the key is creating an experience

that is 100% relevant and useful to the consumer in that particular moment or environment


Porter-Cable

trade show loops

• designed to be seen and not heard – and heard and not seen

• later made into :30 national spot


https://vimeo.com/glasseyescreenworks/review/98345349/781db2ba00

https://vimeo.com/glasseyescreenworks/review/98345349/781db2ba00


DOOH touch-screens

• way-finding • directory • calendar • Concierge • Click Here to View

Avalon Experiential Community

https://vimeo.com/glasseyescreenworks/review/98355205/8c81d086fa


• traditional content • interactive experiences • push to online channels

passive screensMedia Components

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• paid advertising on digital billboards


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New York & Co

DOOH passive screens

https://vimeo.com/glasseyescreenworks/review/98354876/90d981598e


DOOH walls

• serene countryscapes, snowflakes falling on winterscape, etc

• gesture interactions – interact with wall in a gaming or creative environment

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Enhance Your Environment

Click Here to View

https://vimeo.com/glasseyescreenworks/review/98358138/48618f499d

INSIGHT


financial digital signage

• Despite explosive growth in internet and mobile banking, 60% (of customers) said banking in branch was more important than 5 years ago

• American banks rely on POS marketing to provoke inquiries

• 91% say digital signage is important or very important in-branch marketing tool

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CRI Bank of America NY install 2013 Ryan Report


digital signage content

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digital signage goals

• Pull people into branches?

• Diminish perceived wait times?

• Cross sell?

• Differentiate – diminish perception of banking as a commodity; build brand?

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but enough about us...

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Simon Cole

[email protected]

404-890-7067

@simonjcole

www.gesw.com

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©2014 Glass Eye Screenworks. All rights reserved. The contents of this presentation and the associated materials are confidential and proprietary to and include trade secrets of Glass Eye Screenworks. Unauthorized use, disclosure, or reproduction is strictly prohibited. These materials may be used only to evaluate a business relationship with Glass Eye Screenworks and for no other purpose.

Director, Business Development

mailto:[email protected]

http://www.gesw.com

Gesw_RegionsBank_Deck2014_v11

Marketing

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