Theres no magic behind building a successful online community (unless blood, sweat and tears count), but there are a few key actions that lead to increased engagement. With over 5 years of experience in building communities online (in various forms), plus data gathered from 4 expert bloggers, Michael G. Calvert of Disqus will offer real-world examples as a guide.
5 Steps To Building An Active Community DISQUS
Reply, reply, reply DISQUS 1
When youre commenting Im commenting back. I want you to know Im listening. ! Danielle Smith extraordinarymommy.com DISQUS
DISQUS Jane Pratt and her community write about their personal experiences on XOJane.com. She makes the time to be a part of her community even with her busy schedule. ! Responding individually to readers lets them know their thoughts matter, and your blog isnt just a soapbox. Its an active dialogue between many interested parties.
Know your community and its influencers DISQUS 2
Knowing the people that come to your site is a good way to keep them coming back. ! Fadra Nally allthingsfadra.com DISQUS
DISQUS Larry Hryb (Major Nelson) is the XBOX guy. He showcases all the new XBOX game releases and news on his site majornelson.com. ! Just like Jane, hes very busy but makes the time to personally respond to his community.
DISQUS He dives deeper than most publishers and, though discovering its inuences, gets to know his audience and community leaders. ! Focusing on your most active community members helps you turn your most enthusiastic fans into evangelists. Someone who is just as passionate about your content as you are will engage time and again and encourage less active members to return to your site.
Show your community that you care DISQUS 3
Its about the connection, engagement were just people doing this together. ! Lizz Porter amiafunnygirl.com DISQUS
DISQUS One of my favorite movie blogs, slashlm.com, does a great job of showing its community they care by authentically asking them to talk back. This often spawns the chain event of more thoughtful responses.
Know where your audience comes from DISQUS 4
Once you get hold of that data, it gives insight to your readers, maybe the ones that never even wrote comments. ! Fadra Nally allthingsfadra.com DISQUS
DISQUS Knowing if your visitors come from a specic geographical area or represent a certain brand can help you create content that is more relevant and interesting to them. ! Utilizing tools that analyze your trafc, like Google Analytics, can give you deeper insight into your community.
Create great content DISQUS 5
Create great content. Put your heart and soul into it and people will respond. ! Lindsay Ferrier suburbanturmoil.com DISQUS
DISQUS Tofugu.com is one of my favorite Japanese culture blogs. They create great and compelling content that people want to read. This keeps people coming back. I mean, who knew people had beetles for pets? ! Its important to write from your unique perspective. Originality on the internet is a thing to be treasured, and readers will want to talk about it.
Michael G. Calvert twitter.com/rawrsoft linkedin.com/in/rawrsoft instagram.com/michaelgcalvert DISQUS Einstein The Wonder Dog Install Disqus on your site today. It only takes a minute. http://disqus.com/admin/wordpress/