Location Based Recruiting(How to list your openings on LBS)

TalentNet Live 2010, Plano, TX #TNL

Craig Fisher and Travis Blythe

Location Based Services (LBS)

• Aka Geo-Social Networking• Aka Location Based Social Networking (LBSN)

An information and entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device.LBS services can be used in a variety of contexts, such as health, work, personal life, etc. LBS services include services to identify a location of a person or object, such as discovering the nearest banking cash machine or the whereabouts of a friend or employee. LBS services include parcel tracking and vehicle tracking services. LBS can include mobile commerce when taking the form of coupons or advertising directed at customers based on their current location.

-WikipediA

What Can You do With Them?See where your

friends are

See what businesses or

places are nearby

Add your own place or business

to the list

Add tips about places you visit

Earn imaginary rewards (badges,

etc)

Get real discounts

Get Directions and Contact Info.

And Advertise Job Openings

Example: FourSquare

Augmented Reality

Many Location Based Services utilize Google Maps for their data and places

Suggestions

• Add a Specific Job Opening (you can change the name of a place that you created when you want to list a new job or that one gets filled)

• Add your employer brand (FritoLay Jobs Openings)

• Locate your listing where candidates hang out (Starbucks at Legacy)

• Or perhaps a restaurant near a competitor