Automotive Recruitment, the Internet and You

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Today’s Takeaways1. Job Title2. Job Description and Keywords3. Tags4. Where to Post5. Career tab on home page6. Video recruiting7. Recruitment diversity 8. Dealership HR department9. Create your own talent network10.When should I recruit

The title of your help wanted ad must be specific and have the highest search potential.

Example: Retail Sales Representative, rather than Auto Sales. Example: Internet Product Specialist/Automotive Customer Service, rather than BDC.

Name of your dealership and experience level

How you title you ad is important for search and should closely mirror the potential applicant’s resume.

Job Title

Don’t use city and state in the job title

Use success stories that you currently employ with pictures.

Tell the job seekers why you work there and why it’s such a swell place.

Talk about the culture of your dealership, community involvement etc.

Determine appropriate attire, interview dates and time, and who to ask for.

Exact dealership location and map if applicable.

Mention job title four times in description

Paragraph discussing other industries in your area where you can tap into top talent.

What hasn’t changed in 50 years, what we “Think” employees want

1. Good Wages2. Job Security3. Promotion/growth opportunities4. Good working conditions5. Interesting work6. Personal loyalty to workers7. Tactful discipline8. Full appreciation for work done

9. Sympathetic help with personal problems10. Feeling “in” on things

What Employees Actually Want1. Full appreciation for work done2. Feeling “in” on things3. Sympathetic help on personal problems4. Job security5. Good wages6. Interesting work7. Promotion/growth opportunities8. Personal loyalty to workers9. Good working conditions

10. Tactful discipline

Tags and Keywords

As many related job titles as possible.Examples:

Keywords – sales clerk, outside sales, call center, training, recruiting, wireless, careers, resume, internet sales, advertising sales, marketing, insurance, finance, consulting, mortgage broker, automotive, auto sales, auto salesman, car salesman, car salespeople, salespeople, salesperson, business development, real estate, pharmaceuticals, restaurant, servers, bartenders, client rep, client service rep, customer service rep, sales, salesperson, salesman, saleswoman, selling, inside sales, account executive, business development representative, hospitality, hotel, retail, sales representative, entry level, new grad, new graduate, sales rep, telemarketing, e-commerce, internet, military, veteran, vet, army, navy, air force, marines, national guard, coast guard

Where to Post1. Career tab on dealership homepage2. Job can be aggregated by Indeed.com, Simplyhired.com 3. Job aggregator, you determine the budget cost per click 4. CareerBuilder, Monster, Beyond.com, Ziprecruiter, Craigslist, etc. Be sure to ask about their niche sites.5. www.onlinevetjobs.com 6. YouTube7. carjobsonline.com8. SOCIAL MEDIA!

Career Tab and HomepagePeople that come to your dealer website are there to check availability, pricing and service, They’re not looking for a job or a career opportunity, however you MUST have a career tab on your homepage.

Using simple code from indeed or simplyhired, you can turnyour career tab into an actual job board

Both these job aggregators will index your jobs and post them to their job boards for maximum exposure.

You established your budget on pay per click basis, You’ll be provided a dashboard to track all the data you’llneed to keep your recruiting cost in line.

Combine your job postings along with powerful video shot at your dealership.

Video Recruiting1. Nearly 30% of our clients hires viewed our recruitment video2. Use same title as job posting3. Start description of Youtube video with a live link back to your career tab from your Website4. Copy and paste description from your job posting, add city and state and surrounding cities you want to pull from.5. Use relevant tag words similar to your job posting6. Have everyone in your organization share videos to their social platform7. Include yourself and real dealership employees in video shot in the department that they be working in.

Video Recruitment Example:

Recruitment Diversity 1. Are your employees as diverse as your clients?

2. Use images of a diverse employee base in your help wanted ad.

3. Use a diverse group of people in your YouTube video.

4. Gen Y…How to get them, and accept they may not be lifelong car people.

Dealership HR department1. Drug test, criminal background, DMV.

2. IF THIS TAKES MORE THAN 3 DAYS TO DO, THIS A SERIOUS YOU PROBLEM

3. Full understanding of policies, procedure, benefits, compensation plan, bonuses, all in writing.

4. HR person must work with, not against the department the employee was hired to work in.

5. HR must facilitate a smooth transition into initial training of employee.

Create Your Own Talent Network

1. AutoMax has partnered with CareerBuilder to create an ever expanding network of talent to choose from. You can too.

2. In lieu of a talent network you can use a ATS “applicant tracking system” through an outside company or Indeed or SimplyHired.

3. Either of these options would build a talent base for you to pick from ultimately reducing your recruiting costs.

When should I recruit 1. I don’t believe in formulas based on potential inaccuracies in regard to the number of potential opportunities.

2. I do believe in the economic principle of the “ Law of Diminishing Return”. Google the Law of Diminishing Return.

3. Get with me during a break and let me walk you through exactly what I’m talking about.

Q&A

• clockerd@automaxrecruiting.com • Office: 800-878-5090 x 5• Cell: 609-517-1152• www.automaxrecruitingandtraining.com