Craig Lockerd – Online Dating & Recruiting Top Talent at Your Dealership: A Case Study

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ne Dating And Recruiting Top Talent At Your Dealers “A Case Study” By Craig Lockerd AutoMax Recruiting And Training AutoMax Hire AutoMax Talent Network

Transcript of Craig Lockerd – Online Dating & Recruiting Top Talent at Your Dealership: A Case Study

Online Dating And Recruiting Top Talent At Your Dealership

“A Case Study”

By Craig Lockerd

AutoMax Recruiting And TrainingAutoMax Hire

AutoMax Talent Network

Online Dating Recruiting Automotive Talent

• 54 million singles in the US• 41 million have tried online dating• 76%• Spells opportunity

• 32 million unemployed/underemployed• 10%• 91 million people not working• 30%• 90% of job seekers go online• Spells opportunity

• Paid site• 7 million visitors per month• 52% male• 48% female

• Free site• 11 million visitors per month• 47% male• 53% female

• Paid site• 21 million visitors per month• 47% male• 53% female

• Mostly free site• 1 million job seekers per month• 47% male• 53% female

Goal = Find A Match Goal = Find A Match

• Measure your success • # of views, emails, likes, etc.• Results = Date• Good Profile• 602 views• 43 emails• 52 likes • Bad Profile• 206 views• 6 emails• 9 likes

• Measure your success• # of clicks, conversions• Results = Interview• Good online help wanted ad• 2% clicks/impressions • 10% to 12% of clicks to conversions • Bad online help wanted ad• No clue what your stats are• Percentages 75% or less than above

How to Attract A Match How to Attract A Match

• Good Profile • Compelling Username • Our 1st Adventure• Headline• “Craig, simply put is a man’s man”….Chuck Norris• Bad Profile• Sweets Lets Do This• Headline• Chat, Phone, Meet

• Good Online Title• Sales Representative• Name of Dealership• Level of Experience • Title matches resume• Headline• Auto Sales Career Fair – Hiring

MultipleSales Representatives! Entry Level – No Experience Wanted – We Will Train You!• Bad Online Title• Super Star Car Salesman Needed• Headline• Tons of Traffic, Tons of Inventory,

Best Pay plan in Town.

Describe What You Are Looking For Describe What You Are Looking For

• Good Profile• I believe in "love at first sight" I believe in

chemistry and breathtaking moments of romance, feel strongly that a Man should keep his love safe, secure and create a place for her that no other will ever be able to visit. The couch will NOT be our main destination, we will do things, go places and enjoy all that is possible. I believe emotionally healthy women want to be part of the adventure rather than be the adventure themselves. I have great ,loyal friends, a great family and care about my employees, one thing missing....oh and my dog is wonderful, she is a love of my life too. My "match" will be bright, beautiful, sweet caring, adventurous and be as proud of me as I am of her. My home is paid off and I want to get a second place in the Carolina's, little horse farm, big porch, red barn, lake and trees. What I'm truly most interested in is what you need and want in a man?

• Good Online Help Wanted Ad• CAREER OPPORTUNITY ABC Motors is currently looking

to fill Full-time and Part-time positions at our newly renovated, state of the art facility! We are looking for customer-focused, enthusiastic individuals with exceptional communications skills, and a professional appearance. This is a great opportunity for qualified individuals to start a career with a large, expanding, dealer group. DELIVERY SPECIALISTS – This position ensures that every owner receives a proper delivery of the vehicle features and controls, with special emphasis on properly educating the customer about the technology in the vehicle. They tailor each client’s delivery. Applicants must have great people skills and be a problem solver and great listener. This individual must also be available to work on Saturday, PART TIME APPLICANTS ARE ENCOURAGED TO APPLY!

• REQUIREMENTS – All applicants must have exceptional communication skills. Previous customer service experience is also a MUST. Previous Automotive experience is a PLUS, but NOT REQUIRED. Must be flexible to work Saturday and must achieve performance goals. Employment will be contingent on a satisfactory employment history, criminal background investigation and drug screen.

• Here are more reasons you will LOVE it here:

Describe What You Are Looking For Describe What You Are Looking For

• Bad Profile• Im looking for a girl that just stops the

room when she walks in....HOT! Like to show her off,she keeps herself very fit,knows how to dress and act in public. I'm a typical man so take that as you may.I'm fine at home on the couch together or maybe aburger and a movie.Like to retire soon,saved a few bucks,don'y need much. Be cool to get a camper and travel round the country a bit

• Bad Online Help Wanted Ad• Hiring Now, looking for a real go

getter, HE must like cars and people. Hours are long but the pay is low.

Interest/Details/Favorite Things

• Good Profile• Have kids don’t mind if you do• Christian• Never Drink• Cigar Aficionado• Interests• Cooking, dining out, landscaping, arttravel, and volunteering• Have dog, love horses• Favorite places, Paris, London, SouthAmerica, Bahamas, Bermuda • Bad Profile• Kids no ans., Faith no ans., smoke dailydrinks regularly• Interests• Video games, night clubs, poker, bowling, cats• Favorite places, my couch

Job Requirements, Offers, Be Different

• Good Online Help Wanted Ad• Winner of The Lexus Elite Award 20 years in a

row!• Lexus is the hottest product on the market: J.D.

Power and Assoc.’s #1 rated automobile, with even more Lexus models ready to launch!

• Competitive pay plan based on experience and performance!

• A member of XXX Automotive Group, 15th largest Auto Group in nation!

• Voted 3 years in a row by Business Journal as one of the best companies to work for in the US!

• Benefits include medical, dental, vision, 401k plan & paid vacations!

• Full-time and Part-time positions available! We conduct business morally, legally, and ethically correct! Family owned and operated dealership! Room for advancement!

Pictures• Good Profile

Pictures• Good Online Help Wanted Ad

Pictures Continued…

• Bad Profile

Pictures Continued…

• Bad Online Help Wanted Ad

Profile Email Responses

• Good Profile• “Wow, you sound to good to be true”• “What you written makes my heart melt• “I love adventure when do we start?”• 50% of first emails had names and

phone number.

• Bad Profile• “Hey moron, you shouldn’t have picture

of your former girlfriend.”• “You probably should have somebodyproof read your profile.”• “Video games at your age, and you owna cat?”

Help Wanted Email Responses• Good Email Response• I just wanted to thank you for being

the reason that I interviewed withABC Motors. Incidentally, I got the job, so thank you for that too. Rod was a great guy, and I look forward to being trained by him on Wednesday.• Thanks again for inviting me to

interview with ABC Motors. It was a great experience and Anthony was awesome. If it had not been for you, I would have never considered an auto sales position. I learned a lot and was pleasantly surprised to learn how auto sales works.

• Bad Email Response• “Waited two hours for my interview,

left, thanks for nothing.”• “You said you’d get back to me to

schedule an interview, it’s been three days, unprofessional.

Profile Results Recruiting Results

First Date Interview

Outcome Outcome

In searching for your life match or employee match the paths are similar. Use the right site, have goals that can be measured, titles that are compelling, descriptions and job requirements that are specific and well written. Use good pictures or videos.

Do all this and your outcome will be a good first date possibly marriage/interviews and all-star employee

By Craig Lockerd

AutoMax Recruiting And Trainingwww.automaxrecruitingandtraining

800-878-5090