Gamificationin a nutshell

Gamified.uk @daverage

Gamification Is…• Gamification is the process of improving system

and people's experiences using lessons, techniques, and elements taken from games.

• You can see it in everything from super market loyalty schemes, to LinkedIn, to medicine and beyond.

• Done well it can increase engagement, motivation, retention and activity.

Examples

• Created an innovation “game”•Within the first 18 months, the

project had around 4,000 users, generated 1,400 ideas• 63 of have been implemented

within the Department

• Project Everest offered resellers rewards for selling ISS & ESS products• $1bn revenue growth in first 3

months• 950 sales people out of possible

1200 registered (80%)• Aimed for 50% of revenue growth –

achieved 56.4%

• Groupon gamified their call centre staff training. • Combines gamification and videos

to increase motivation and engagement• Reduced agent training time by 50%

• Ford gamified their learning platform• 417% increase in usage• By week 5 of the program actions per

user more than doubled and total actions increased another 60% • Highly to moderately engaged users

of the platform outperformed other sales agents by 14-19%

•Walmart used 3 minute mini games to provide key lessons on security for their employees.

• They saw a 54% reduction in safety incidents during the pilot

• Glenroy applied the SuMo gamification platform to their SalesForce instance.

• Glenroy experienced:– 295% increase in sales activity– 275% increase in qualification quality– 200% increase in proposal quality

Game Element Examples

Get in Touch

Gamified.uk

@daverage

andrzej@gamified.uk

Thank You!