Week 3 intro to gamification
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Transcript of Week 3 intro to gamification
Gamification Definition
“The craft of defining fun and engaging elements found typically in games and thoughtfully applying them to real-world or productive activities.”
Importance of Core Drives
When there are none of these 8 Core Drives behind a Desired Action, there is zero motivation and no action will take place
White Hat Drives Epic Meaning & Calling Development & Accomplishment Empowerment of Creativity &
Feedback
Doing something bigger than yourself
Feeling ‘chosen’ to take action
White Hat Drives Epic Meaning & Calling Development &
Accomplishment Empowerment of Creativity &
Feedback
Making progress Developing skills Achieving mastery
White Hat Drives Epic Meaning & Calling Development & Accomplishment Empowerment of Creativity &
Feedback
Engaged in a creative process
Making new things, new combinations
Black Hat Drives Scarcity & Impatience Loss & Avoidance Unpredictability & Curiosity
Wanting something because it’s rare, unattainable
Black Hat Drives Scarcity & Impatience Loss & Avoidance Unpredictability & Curiosity
Avoiding something negative “Special offer for a limited
time only”
Black Hat Drives Scarcity & Impatience Loss & Avoidance Unpredictability & Curiosity
What happens next?
White Hat vs. Black
If something is engaging because it lets you express your creativity, makes you feel successful through skill mastery, and gives you a higher sense of meaning, it makes you feel very good and powerful.
White Hat vs. Black
On the other hand, if you are always doing something because you don’t know what will happen next, you are constantly in fear of losing something, or because you’re struggling to attain things you can’t have, the experience will often leave a bad taste in your mouth- even if you are consistently motivated to take these
The 1984 Apple Ad
https://www.youtube.com/watch?v=2zfqw8nhUwA
The Think Different Ad
https://www.youtube.com/watch?v=nmwXdGm89Tk
Left Brain Drives Development & Accomplishment Ownership & Possession Scarcity & Impatience
Making progress Developing skills Achieving mastery
Left Brain Drives Development & Accomplishment Ownership & Possession Scarcity & Impatience
Feeling like you own or control something
Leads to a desire to increase or improve what you own
Left Brain Drives Development & Accomplishment Ownership & Possession Scarcity & Impatience
Wanting something because it’s rare or unattainable
Right Brain Drives Empowerment of Creativity &
Feedback Social Influence and
Relatedness Unpredictability & Curiosity
Engaging in a creative process Figuring out new things or trying
new combinations Getting feedback on results
Right Brain Drives Empowerment of Creativity &
Feedback Social Influence and
Relatedness Unpredictability & Curiosity
Mentorship Social acceptance Social feedback Companionship Competition
Right Brain Drives Empowerment of Creativity &
Feedback Social Influence and
Relatedness Unpredictability & Curiosity
What happens next?
Right Brain Core Drives
It is much better for companies to design experiences that motivate the Right Brain Core Drives, making something in of itself fun and rewarding so users can continuously enjoy and engage in the activity.
Motivation is often better when it sticks.
Mnemonic Activity Create a mnemonic device that will enable
all of us to know these eight drives and four subsets cold.
Example: My Very Earnest Mary Jane Stole Uncle Ned’s Purse
Every Good Boy Does Fine
Mnemonic Activity
Goal: Phrases or sentences that are memorable and easy to link back to the actual terms.
Ideally, they should be chunked into the four categories White Hat, Black Hat, Left Brain and Right Brain.
Debriefing
Reddit Khan Academy My Fitness Pal Pokémon Go
What core drives were dominant? Which were not present at all?
Gamification Project
Real-world problem External client or yourself (expertise needed) One or two vetted opportunities will be
presented next week, but it’s best if you come up with your own.
Gamification Project One per team A single deliverable, with template provided
next week Contents: Problem analysis, solution
proposed, octalysis diagram, and an evaluation metric
Team Activity
In breakout rooms, see if you can decide on a common problem to work on for your gamification project.
Team A goes to Breakout Room 1, etc.