Gamificationin a nutshell
Gamified.uk @daverage
Gamification Is…• Gamification is the process of improving system
and people's experiences using lessons, techniques, and elements taken from games.
• You can see it in everything from super market loyalty schemes, to LinkedIn, to medicine and beyond.
• Done well it can increase engagement, motivation, retention and activity.
Examples
• Created an innovation “game”•Within the first 18 months, the
project had around 4,000 users, generated 1,400 ideas• 63 of have been implemented
within the Department
• Project Everest offered resellers rewards for selling ISS & ESS products• $1bn revenue growth in first 3
months• 950 sales people out of possible
1200 registered (80%)• Aimed for 50% of revenue growth –
achieved 56.4%
• Groupon gamified their call centre staff training. • Combines gamification and videos
to increase motivation and engagement• Reduced agent training time by 50%
• Ford gamified their learning platform• 417% increase in usage• By week 5 of the program actions per
user more than doubled and total actions increased another 60% • Highly to moderately engaged users
of the platform outperformed other sales agents by 14-19%
•Walmart used 3 minute mini games to provide key lessons on security for their employees.
• They saw a 54% reduction in safety incidents during the pilot
• Glenroy applied the SuMo gamification platform to their SalesForce instance.
• Glenroy experienced:– 295% increase in sales activity– 275% increase in qualification quality– 200% increase in proposal quality
Game Element Examples
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