AN INTRODUCTION TO THE BAND:

Sic Transit Gloria ... Glory Fades Official Video

ASSUMPTIONS ABOUT AUDIENCE:

• Play an instrument• Mostly young adult audience• Attend festivals and gigs regularly• Creative and arty• Have tattoos• Use social media• Mostly introverted• Wear black skinny jeans, band tops

and hoodies• Collect vinyl

EVIDENCE FOR ASSUMPTIONS:

EVIDENCE USING THE BAND’S IMAGE:References to The Smiths

in lyrics, lead singer often has flowers with him on stage and taped to microphone similar to Morrissey’s stage presence

They attract quite a cult audience as the band is quite mysterious. They only have 3 music videos, there are minimal group photo shoots, very secretive. Lots of rare and limited edition

We created a survey on Survey Monkey and emailed it around the

school and uploaded it to Reddit and a Brand New forum. This helped us gain a huge 146 responses (and counting).

SOME OF THE ANSWERS FOR “OTHER”

HOW TRUE WERE OUR ASSUMPTIONS?

• Play an instrument TRUE• Mostly young adult audience TRUE• Attend festivals and gigs regularly TRUE• Creative and arty TRUE• Have tattoos UNASKED • Use social media TRUE• Mostly introverted TRUE• Wear black skinny jeans, band tops and

hoodies FALSE

APPLYING TO THE 4C’SDESCRIBE WHAT YOU LIKE ABOUT BRAND NEW?

APPLYING TO THE 4C’SDESCRIBE WHAT YOU LIKE ABOUT BRAND NEW?

APPLYING TO THE 4C’SDESCRIBE WHAT YOU LIKE ABOUT BRAND NEW?

APPLYING TO THE 4C’SDESCRIBE WHAT YOU LIKE ABOUT BRAND NEW?

SUMMARY:• Emotion• Lyrics – themes/imagery• Community / fan base• Unique sound – from other artists and the variety

of their own style • Support – stay with you• Sheer talent

APPLYING TO THE 4C’SDESCRIBE HOW YOU FEEL WHEN YOU LISTEN TO

MUSIC

APPLYING TO THE 4C’SDESCRIBE HOW YOU FEEL WHEN YOU LISTEN TO

MUSIC

APPLYING TO THE 4C’SDESCRIBE HOW YOU FEEL WHEN YOU LISTEN TO

MUSIC

SUMMARY:• Emotional• Connected• Inspired• Sad• Comfortable• Nostalgic

APPLYING TO THE 4C’SWHAT IS YOUR FAVOURITE BRAND NEW SONG AND

WHY?

APPLYING TO THE 4C’SWHAT IS YOUR FAVOURITE BRAND NEW SONG AND

WHY?

APPLYING TO THE 4C’SWHAT IS YOUR FAVOURITE BRAND NEW SONG AND

WHY?

APPLYING TO THE 4C’SWHAT IS YOUR FAVOURITE BRAND NEW SONG AND WHY?

SUMMARY:Most popular songs:• Limousine• Degausser • Play Crack the Sky• The Quiet Things That No One Ever KnowsWhy were they the most popular?• Good story behind it• Emotional • Support through tough times• Unique• Energy

WHICH CATERGORY OF THE 4C’S ?

Main Priority: discovery / uniqueness Characterization: explorer