G324: Research

Magazine Advertisement Analysis

Sections:

Magazine Advertisements Analysis

Advertisement Layout Designs

When Considering My Advertisement

1) Sarah Blasko

Star ratings from well known

magazines/newspapers are displayed at

the bottom.This helps sell the

album to the audience, as the star rating has a influence on the audience and

already sets expectation of being good. Extra leverage

to promote the album.

The artwork is simplistic, with a portrait to which we

can assume to be the artist. This puts a face to the artist. The artwork is also creative and looks

drawn. The bright colours and tones aren’t harsh

which suggests the music is gentle and soft – so

something of a indie genre perhaps.

The quote is enlarged and in italics. It grabs your attention as you read down the advert. The words used have positive connotations

and is used as the main review.

Website link put at the bottom so the audience can find our more about the artist, and

purchase the CD also. There are also record label logos at

the opposite side as advertising of them.

The title of the album and the

artist is displayed at the top.

Standard English rules of

capitalization applies to the

names of bands and individual

artists – this goes against that, emphasizing individuality.

2) The CoralThe colours on this advert is very dark so the white text

contrasts, making it stand out visually.

The background image is of the band who are in black and

maroon-red tint. This gives them a identity to their music and suggests there music is

darker to the previous analysis of Sarah Blasko. So we can assume the genre is rock or

indie

At the bottom, the advert tells you where it is available. So it is available in HMV and

then has links to relevant websites for

readers to go and look up the band as well as their record company

The font for the information is consistent

with the album font style. They list live

shows in the conventional format as

expected – following the same font throughout.

It is in a easy bullet point list so it is easy for the audience to read.

There is a image of the album, which

promotes their certain artistic style as well as showing the product they want people to

buy.

This advert promotes their album and their

upcoming live gigs

3) Tom JonesUnlike the last two

analysis's, Tom Jones is a well established artist and is known

globally. So unlike the last two. He doesn’t have to out himself

on the cover as people already know

who he is by his name.

The album is given a due date. The font is in big bold texts and

contrasts against the background, making it stand

out.

The section at the bottom ‘name drops’ credible people in the music industry such as Bob Dylan. This can be used to interpretation on the quality of the music on this album, further encouraging

the audience to buy it.

A positive review quote from a established

newspaper is used at the bottom as

further encouragement and

emphasis on how brilliant this product

is.

The background is dull which

suggests there is a emotional twist to the music and it links to the title

“Praise and Blame” ,which

then links to the image of a church.

The image is suggestive of

many elements which could be in

the album.

I have established the common feature

of logos in the advertisements.

4) Plan BThis advert has a distinct consistent colour scheme of

black, red and white.

The artist is put at the top in big bold

text to grab the readers attention. Followed by the album title down the side in a left

aliment.

Rating are given by different magazines and newspaper, with 4 star ratings. This

promotes the album, because those who review music are in their professional

field and are therefore trust

worthy.

A small clip of the album cover is put in the bottom left hand side. So the reader

knows what the product looks like.

There are links again to the

artists website, where you can go to find out more

information about them, listen to

their music, find out when they are

performing live and buy their

merchandise and CD

The artist is shown as the main image and is given a side profile and with his

microphone, suggesting he is the singing and it links his identity

together.

5) War PaintEven though the

advert is primarily

advertising the live shows coming up

Album artwork is used and the layout is pretty

similar.

The black, red and white

background is consistent apart

the album art work, which

contrasts hugely, allowing it to stand out.

The identity of the artist isn’t clear – they

used concept artwork, so I’m presuming they are well known

by their fan base and the magazine. Links – Social Media, Official

Websites

Conventional gig list shown

– date –

location

Further Website Links

Technology plays a big part when

considering print

advertisements

6) Emmy The GreatArtist Title is

centred and follows a consistent

Christmas theme. It has iconic

Christmas jumper with the text in the typical Christmas colours of green

and red.

Social networking sites are used along

with links at the bottom of the

advert.

No image is given, but this could be due to

the fact it’s advertising a gig

rather than a album.

Same conventional layout mainly with a central orientation.

Artist Name / Album Title

Reviews, Quotes, Information, gig list?

Album Image

Logo and Links

Advertisement Layout Designs

Artist Name / Album Title

Reviews,Quotes,

Information,

gig list?Album Image

Logo and Links

1)

2)

The design is very simplistic and is central, creating an

even layout on the page. All the information is at the bottom on the page and

includes a gig list and other relevant information.

I have simplified ‘The Coral’ advert isn’t it’s basic form.

The grey represents the artist image or a specific background colour.

Advertisement Layout Designs

Artist Image

Artist Name / Album Title

Reviews, Quotes,

Information,gig list?

Album Image

Logo and Links

Artist Name / Album Title

Reviews, Quotes

Album Image

Logo and Links

3)

4)

This designs main focus is the image of the artist, creating

an identity for them and then with the additional

information at the bottom. The image is to catch the

audiences eye along with the title.

This design focuses on the album cover and the reviews. It copies the style of the 1st

album advert of Sarah Blasko. The design is very simplistic and is central, creating an even layout on the page.

Advertisement Layout Designs

Artist Name / Album Title

Reviews, Quotes, Information,

gig list?

Album/Artist Image

Logo and Links

5) Artist Name / Album

TitleReviews,

Quotes,

Informatio

n,gig list?

Artist/AlbumImage

Logo and Links

With the title on the side it allows for more room of the

images, which could over lap each other. The small print remains at the bottom.

The design has the reviews on the right in a Column with a big picture, it mimics a new

paper layout.

6)

For my magazine advertisement…

Things To Consider:

- Album Title - Artist Name- Logos (record label not applicable in coursework)- A Positive review quote (at least one)- Image of artist or a concept design (their

signature style)- Web Links (websites, social media)- Any gig dates – if applicable

- Some examples I could use into my advertisement… (Taken from their website)

“For a band still really in its infancy, the maturity of material and stage presence is impressive. Any

promoters out there.... maybe time for a local festival this summer?” MDM Records.

“One of Norfolk's best up and coming bands” Norfolk Guitar & Bass Centre.

- Which layout would suit it best? What information do I have to include in the advertisement?