FROM SHARINGTO HASHTAGS:SOCIAL MEDIA MUSTS FOR YOUR WORDPRESS SITEby Sarah Blackstock

HI, I'M SARAH.Happiness Engineer at Automattic.

WordPress Enthusiast.Twitter Devotee.

Daily Blogger.

SarahBlackstock.com@SarahBlackstock

WHY GO SOCIAL?

Make meaningful connections.Engage existing supporters.Encourage participation.Promote your cause!Grow your community.

Facebook 71%Twitter 23%Instagram 26%Pinterest 28%LinkedIn 28%

WHO'S ON SOCIAL MEDIA?

( OF ADULT INTERNET USERS )

72%

76%

Source: Pew's Social Networking Fact Sheet

?

YOUR WEBSITE = HQ!

BUT WHAT GOES ON YOUR SITE?

An overview of your entire online presence.

Additional details that can't fit into your tweet or Instagram caption. And content you can share across platforms, like...

Your blog!

AND WHAT GOES ON YOUR BLOG?

Your take on currentevents that connect toyour cause

Infographicsand Images

Top 10 andBest of lists

FAQs

Your Story Event andCampaign

Recaps

Features on Staff,Board Members,and Volunteers

SOCIAL MEDIA ON YOUR SITE

Make sure it's visible and in more than one spot!

SOCIAL MEDIA ON YOUR SITE

Embed tweets, Instagram photos, pins, and Facebookupdates right into your posts.

SOCIAL MEDIA ON YOUR SITE

CHOOSING A PLUGIN Tips

Find on: wordpress.org/pluginsCheck: ratings, compatibility, when itwas last updated, number of installs,and support history.

JETPACK PLUGIN Publicize

wp-admin: settings > sharing

wordpress.com/sharing

JETPACK PLUGIN Publicize

Post on wp-admin Post on WordPress.com

JETPACK PLUGIN

wp-admin: settings > sharing

wordpress.com/sharing

Sharing

JETPACK PLUGIN Sharing

Choose where your Social Media Icons display.

JETPACK PLUGIN

Widgets, like:Email Subscription,

Facebook Page,Twitter Timeline,

Social Media Icons.

More

Plus:Related Posts inyour Post Footer.

andSupport from WordPress.com!

SHAREAHOLIC PLUGIN More Sharing

More icon andconfiguration options.

Has Related Postsoptions, too.

SOCIAL ICON PLUGINS Warning!

Whichever option you choose, check it outon various of screen sizes and devices.

Test on BrowserStack.com

Left to right: Large screen,

smaller laptop, mobile view.

BUFFER SCHEDULING Connect & Schedule

BUFFER SCHEDULING Free or Paid

Free Plan:Connect five social profiles,

and schedule up to 10

posts.

$10/month Plan:Connect 12 social profiles,

schedule up to 200 posts. 

COSCHEDULE PLUGIN Paid Option

For busy schedules:Includes an editorial calendar built into

your wp­admin dashboard.

Easy for multiple shares:Share multiple times, but change it up.

$15/month Plan:Connect up to five social profiles

(Twitter, Facebook, LinkedIn, Tumblr,

and Google+).

COSCHEDULE PLUGIN Paid Option

COSCHEDULE PLUGIN Paid Option

Schedule multiple social media postsper blog post, without repeatingyourself and sounding like a spammer.

HASHTAG IT!

Hashtags work a bit differentlyon each type of social media.

Tools for hashtag help: hashtagify.me ritetag.com

Create one for your specialevent or campaign.

#HistoricHouseCrush

by The Peabody Essex Museum by @forrest_james on Instagram

HASHTAG IT!

HOW TO: HASHTAG IT!

Twitter: to categorize.

Include 1 or 2 hashtags in your tweets. Use one broad tag + one niche tag. Consider a location-specific one.

Instagram: for community.

Photos with 11+ get the most interactions.

Drop them in the first comment, rather than overstuffing the caption.

Examples: #volunteer#donate

#VicktoryDogs#SurvivorSelfie

#WCUS#YourEventHashtagHere

#Dallas

Pinterest: for branding.

Add to descriptions to identify your brand and be specific.

Facebook: it depends.

Go for a professional or community feel.

Tagging people, like volunteers in an event photo, can be fantastic for more shares.

HOW TO: HASHTAG IT!

Tumblr: to categorize.

Can be very specific.

Lots of tag love. Room to get creative!

Google+: to categorize.

Perform better in Google searches than other social networks, because Google.

Add to posts and/or comments.

HOW TO: HASHTAG IT!

TO RECAP Quick Review

Website = Your Web HQ.

Include a blog on your site. (SEO perks!)

Choose your social media platforms carefully.

Avoid being all promo. Aim for genuine interactions!

Research plugins! Jetpack is by Automattic/WordPress.com.

Hashtags will help you when used properly.

Show some personality. Have fun!

QUESTIONS? Thanks for joining me!

Slides + Additional Notes and Links:http://sarahblackstock.com/ntc-wordpress-day-2016/