Introduction to Hashtags

Introduction to

HASHTAGS

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Lindsay Nyquist

Director of Digital Communication

Fort Lewis College

@nyquistify

What is a hashtag?

What is a hashtag?

A hashtag is a word or

an unspaced phrase prefixed

with the number sign ("#").

Wikipedia

What is a hashtag?

It is a form of metadata tag.

Wikipedia

What is a hashtag?

A theme for a conversation.

Hashtags are …

Specific to their platforms.

Hashtags are …

Created through usage.

Hashtags are …

Not owned by anyone.

History of the hashtag

Added to the Oxford English Dictionary in June 2014

Wikipedia

Use of the # sign in Twitter was created by Chris Messina in August 2007:

First use of the term "hash tag" was in a blog post by Stowe Boyd,

"Hash Tags = Twitter Groupings,” in August 2007

What is the difference?

#visitdurango

@visitdurango

Technical specs of a hashtag

• No spaces

• Numbers and letters only

• Upper & lower case letters are

interchangeable

• Can be used in a sentence or following it

Ways to use hashtags

1. Join a global conversation

#SuperBowl

#Olympics

#FeelTheBern

#MarchMadness

#GOP

#WomensHistoryMonth

#NationalOreoDay

#Trubama

#kittens

#YOLO


2. Start a local conversation

#fortlewiscollege


3. As an aside / joke

#icantbelievethisishappening

#thisisthebestdayevereverever

Use in advertising

Can hashtags use go wrong?

Yes.

BASHTAGS

Bashtags: #mcdstories

Bashtags: #mcdstories

Last Thursday, we planned to use two different hashtags during a

promoted trend — #meetthefarmers and #mcdstories.

While #meetthefarmers was used for the majority of the day and

successful in raising awareness of the Supplier Stories campaign,

#mcdstories did not go as planned. We quickly pulled #mcdstories and

it was promoted for less than two hours.

With all social media campaigns, we include contingency plans should

the conversation not go as planned. The ability to change midstream

helped this small blip from becoming something larger.

--McDonald’s social media director Rick Wion

Hypervocal..com

Twitter

An online social networking service

that enables users to send and read short

140-character messages

Launched July 15, 2006

Wikipedia

Twitter accounts

Username & password

“handle”

15 characters or less

Twitter accounts

Business accounts

vs.

personal accounts

Twitter accounts

Verified accounts

Twitter terminology

TWEET

An update that you post to Twitter

that is 140 characters or less.

Noun or verb.

Visible to anyone on Twitter.

HubSpot

Twitter terminology

FEED /

TIMELINE

List of tweets that

constantly updates.

In chronological

order.

HubSpot

Twitter terminology

FOLLOWER

Someone who follows you on Twitter.

They see your updates in their feed.

HubSpot

Twitter terminology

TREND / TRENDING TOPIC

A topic being discussed across Twitter.

Noted by hashtag or keywords.

HubSpot

How to use Twitter

LIKE (formerly FAVORITE)

Represented by a small heart icon in a Tweet.

Used when users like a Tweet.

Lets the original poster know that a user liked

their Tweet.

HubSpot

How to use Twitter

RETWEET

Sharing others’ content.

Can be exact or quoted.

HubSpot

How to use Twitter

@ MENTION

Tagging someone on Twitter.

That user will be notified.

HubSpot

How to use Twitter

DM / DIRECT MESSAGE

A private message between two

Twitter users who follow each other.

HubSpot

How to use Twitter

REPLY

Conversation back and forth between users.

Tweet begins with @username.

Replies can be seen

by everyone.

HubSpot

Managing Twitter

WEB VS. MOBILE

Managing Twitter

NOTIFICATIONS • Notifications tab shows you

– which of your Tweets have been liked

– the latest retweets (of your Tweets)

– Tweets directed to you (@replies and mentions)

– your new followers

• Can be found online, Twitter app, push notifications,

and web notifications.

Twitter Help Center

Managing Twitter

LISTS A curated group of Twitter users.

You can create your own lists or subscribe to lists created

by others.

Viewing a list timeline will show you a stream of Tweets

from only the users on that list.

Twitter Help Center

Managing Twitter

MANAGEMENT TOOLS Tweetdeck

Hootsuite / Sprout

Link shorteners

Voice on Twitter

Brief (140 characters) and abbreviated

Popular with news, updates, timely information

Direct or funny

Hashtag-friendly

Links, photos, videos, Twitter cards becoming more

popular

Pinterest

A virtual discovery, collection and

storage tool that allows users to

create pinboards on which to

collect ideas.

Launched March 2010

Pinterest accounts

Business accounts vs.

personal accounts

Statistics

Verification of website

Rich pins

League Computers

How to use Pinterest

FEED Chronological collection of pins by users you follow

and recommendations from Pinterest

HubSpot


PIN A piece of content

pinned by a user

Includes a caption, often with hastags

Clicking will usually take users to a site with more detail

HubSpot


REPIN Post that piece of content on your own board, with

your own caption and hashtags

The original poster is notified

HubSpot


LIKE (LOVE)

Indicate that you like the content

The original poster is notified

HubSpot


SEND Send the content directly and privately to another

Pinterest user

HubSpot


SHARE Post the content on Facebook

HubSpot


RICH PINS Additional content

App Pins, Place Pins,

Product Pins,

Movie Pins, Article

Pins, Recipe Pins

HubSpot

Managing Pinterest

MANAGEMENT TOOLS

Statistics available within the app, but no pre-

scheduling

Tailwind

Piqora

HubSpot

Voice on Pinterest

Inspirational, enthusiastic, engaged

Honest, but sales messages accepted

Hashtag-friendly

Instagram

An online mobile photo-sharing,

video-sharing and social networking

service that enables its users to

take pictures and videos, and share them

Launched October 2010

Instagram accounts

Username & password

Instagram accounts

Business accounts vs. personal accounts

Instagram accounts

Mobile access required

How to use Instagram

HOME / FEED Reverse chronological listing of

all users followed


EXPLORE Find new users or posts

Search by users, hashtags,

or popular


NOTIFICATIONS • When a user likes or comments on

one of your photos.

• When a user @mentions you in a

comment.

• When your photo is posted to

the Popular page.

• When you are tagged in a photo.


PROFILE


POST A PHOTO • Take a new photo or choose

existing

• Crop to square (or not!)

• Apply filters & adjust settings

• Add a caption, location,

hashtags, and tag people

Voice on Instagram

Younger, more urban

Hashtag friendly; often stacked at the

bottom of posts

Funny / ironic

Introduction to Hashtags

Marketing

Transcript of Introduction to Hashtags