FROM SHARINGTO HASHTAGS:SOCIAL MEDIA MUSTS FOR YOUR WORDPRESS SITEby Sarah Blackstock
HI, I'M SARAH.Happiness Engineer at Automattic.
WordPress Enthusiast.Twitter Devotee.
Daily Blogger.
SarahBlackstock.com@SarahBlackstock
WHY GO SOCIAL?
Make meaningful connections.Engage existing supporters.Encourage participation.Promote your cause!Grow your community.
Facebook 71%Twitter 23%Instagram 26%Pinterest 28%LinkedIn 28%
WHO'S ON SOCIAL MEDIA?
( OF ADULT INTERNET USERS )
72%
76%
Source: Pew's Social Networking Fact Sheet
?
YOUR WEBSITE = HQ!
BUT WHAT GOES ON YOUR SITE?
An overview of your entire online presence.
Additional details that can't fit into your tweet or Instagram caption. And content you can share across platforms, like...
Your blog!
AND WHAT GOES ON YOUR BLOG?
Your take on currentevents that connect toyour cause
Infographicsand Images
Top 10 andBest of lists
FAQs
Your Story Event andCampaign
Recaps
Features on Staff,Board Members,and Volunteers
SOCIAL MEDIA ON YOUR SITE
Make sure it's visible and in more than one spot!
SOCIAL MEDIA ON YOUR SITE
Embed tweets, Instagram photos, pins, and Facebookupdates right into your posts.
SOCIAL MEDIA ON YOUR SITE
CHOOSING A PLUGIN Tips
Find on: wordpress.org/pluginsCheck: ratings, compatibility, when itwas last updated, number of installs,and support history.
JETPACK PLUGIN Publicize
wp-admin: settings > sharing
wordpress.com/sharing
JETPACK PLUGIN Publicize
Post on wp-admin Post on WordPress.com
JETPACK PLUGIN
wp-admin: settings > sharing
wordpress.com/sharing
Sharing
JETPACK PLUGIN Sharing
Choose where your Social Media Icons display.
JETPACK PLUGIN
Widgets, like:Email Subscription,
Facebook Page,Twitter Timeline,
Social Media Icons.
More
Plus:Related Posts inyour Post Footer.
andSupport from WordPress.com!
SHAREAHOLIC PLUGIN More Sharing
More icon andconfiguration options.
Has Related Postsoptions, too.
SOCIAL ICON PLUGINS Warning!
Whichever option you choose, check it outon various of screen sizes and devices.
Test on BrowserStack.com
Left to right: Large screen,
smaller laptop, mobile view.
BUFFER SCHEDULING Connect & Schedule
BUFFER SCHEDULING Free or Paid
Free Plan:Connect five social profiles,
and schedule up to 10
posts.
$10/month Plan:Connect 12 social profiles,
schedule up to 200 posts.
COSCHEDULE PLUGIN Paid Option
For busy schedules:Includes an editorial calendar built into
your wpadmin dashboard.
Easy for multiple shares:Share multiple times, but change it up.
$15/month Plan:Connect up to five social profiles
(Twitter, Facebook, LinkedIn, Tumblr,
and Google+).
COSCHEDULE PLUGIN Paid Option
COSCHEDULE PLUGIN Paid Option
Schedule multiple social media postsper blog post, without repeatingyourself and sounding like a spammer.
HASHTAG IT!
Hashtags work a bit differentlyon each type of social media.
Tools for hashtag help: hashtagify.me ritetag.com
Create one for your specialevent or campaign.
#HistoricHouseCrush
by The Peabody Essex Museum by @forrest_james on Instagram
HASHTAG IT!
HOW TO: HASHTAG IT!
Twitter: to categorize.
Include 1 or 2 hashtags in your tweets. Use one broad tag + one niche tag. Consider a location-specific one.
Instagram: for community.
Photos with 11+ get the most interactions.
Drop them in the first comment, rather than overstuffing the caption.
Examples: #volunteer#donate
#VicktoryDogs#SurvivorSelfie
#WCUS#YourEventHashtagHere
#Dallas
Pinterest: for branding.
Add to descriptions to identify your brand and be specific.
Facebook: it depends.
Go for a professional or community feel.
Tagging people, like volunteers in an event photo, can be fantastic for more shares.
HOW TO: HASHTAG IT!
Tumblr: to categorize.
Can be very specific.
Lots of tag love. Room to get creative!
Google+: to categorize.
Perform better in Google searches than other social networks, because Google.
Add to posts and/or comments.
HOW TO: HASHTAG IT!
TO RECAP Quick Review
Website = Your Web HQ.
Include a blog on your site. (SEO perks!)
Choose your social media platforms carefully.
Avoid being all promo. Aim for genuine interactions!
Research plugins! Jetpack is by Automattic/WordPress.com.
Hashtags will help you when used properly.
Show some personality. Have fun!
QUESTIONS? Thanks for joining me!
Slides + Additional Notes and Links:http://sarahblackstock.com/ntc-wordpress-day-2016/
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