TwitterReal-Time Engagement. On Twitter, marketers can share the latest news in a quick snapshot message, allowing information to be shared instantly while offering fodder for thought-provoking conversations. When it comes to mobile, Twitter’s simple interface is ideal for engagement on the go that can reach hundreds of thousands of followers immediately.

Facebook Mark Zuckerberg's company currently offers the most substantial and diverse reach. Additionally, according to a recent TechCrunch article, 78 percent of its daily users are on mobile, which presents countless opportunities for mobile engagement. Facebook is well suited for rich narrative content accompanied by images or videos.

InstagramIn many respects Instagram is the new kid on the block. According to a recent study by Imply Measured, 71 percent of the world’s largest brands now use Instagram as a marketing channel, however from a marketing perspective the network is still in the early stages. The recent inclusion of video and its tight integration with Facebook make it an ideal compliment to Facebook mobile engagement.

Twitter- Do use links- Do use Hashtags- Do use plain language- Do use acceptable shortened versions of words- Do embed a picture- Do tag- Do post something at least 3 times a day, even if its the same thing- Do follow and solicit followers- Do retweet, comment and favorite and tag organization-

Facebook- Do use embedded media (photos, videos, other), not links- Do tag- Do follow - Do make your organization a non-profit page and not a regular page- Do post something every day- Do keep your status updates brief - Do vary your posts- Do rant, but sparingly- Do use discretion and good taste- Do take it easy with the politics - Do proofread- Do repost with your comment- Do comment and tag organization page

- Do post selfies, usies, and groupies- Do post your best shots and celebration moments- Do not overshare or use off color pictures- Do use videos create twice as much engagement as Instagram photos.- Do build a story- Do build suspense- Do use photo grid or other collage software- Do use http://top-hashtags.com/instagram/- Do Geo Code (Location)- Do like (heart) at least 25 photos a day- Do comment and link to your organization page

http://www.nytimes.com/2015/02/15/magazine/how-one-stupid-tweet-ruined-justine-saccos-life.html?_r=1

The Twitter contest was a smaller portion of a larger campaign, called "Deal 30," which involved 30 partner deals and promotions over 30 weekdays. The AAdvantage team created a microsite that promoted a new daily partner deal or promotion — the Twitter contest occurred on the fourth day of the promotion. Participants had to register their AAdvantage number on a microsite, tweet the #Deal30 hashtag and follow the @AAdvantage account to enter for a chance to win 30,000 AAdvantage miles.

Success Metrics: Within one week, the microsite's bit.ly link gained nearly 18,000 clicks via Twitter, and the @AAdvantage Twitter account experienced a 70% increase in followers. And overall, retweets on Twitter increased 43% and the Deal 30 microsite garnered more than 27,000 entries.

"Statler and Waldorf" by Source. Licensed under Fair use via Wikipedia - http://en.wikipedia.org/wiki/File:Statler_and_Waldorf.jpg#/media/File:Statler_and_Waldorf.jpg

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A. Finding your story- Should not be “We need your help”

B. Telling your story - Simplicity and Impact

C. Creating/Choosing the piece - Picture/Images- Video- Words- Music

D. Sharing the work - Platform

Good!

Bad...I Mean Very, Very, Very Bad

Questions???

Maybe