Fresh & Ground Brand Alliance
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Transcript of Fresh & Ground Brand Alliance
![Page 1: Fresh & Ground Brand Alliance](https://reader034.fdocuments.in/reader034/viewer/2022042816/5599c3e61a28abe7168b47b9/html5/thumbnails/1.jpg)
Reaching out to the
Seasoned Audience
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Overview
• Subsidiary of India's largest coffee conglomerate, Amalgamated Bean Coffee Trading Company Ltd
• Largest organized retail player in the Roast and Ground filter coffee segment
• Present in Karnataka, Tamil Nadu, Andhra Pradesh, Pondicherry, Kerala & Maharashtra– 410+ outlets
![Page 3: Fresh & Ground Brand Alliance](https://reader034.fdocuments.in/reader034/viewer/2022042816/5599c3e61a28abe7168b47b9/html5/thumbnails/3.jpg)
The Reach
• Reaching over 4,00,000 homes every month• Coffee outlets within reach– In main shopping areas– Residential areas
• The only player in its kind to have a loyalty program
![Page 4: Fresh & Ground Brand Alliance](https://reader034.fdocuments.in/reader034/viewer/2022042816/5599c3e61a28abe7168b47b9/html5/thumbnails/4.jpg)
Uniqueness - Customization
• Roast & Ground concept – Assuring freshness• Options and choices of blends – Avg. 10 blends – Upto 22 blends– Customized blends
![Page 5: Fresh & Ground Brand Alliance](https://reader034.fdocuments.in/reader034/viewer/2022042816/5599c3e61a28abe7168b47b9/html5/thumbnails/5.jpg)
Customer Profile
• SEC A & B– Women -60%; Men– 40%
• Age 30 and above• High spending power
![Page 6: Fresh & Ground Brand Alliance](https://reader034.fdocuments.in/reader034/viewer/2022042816/5599c3e61a28abe7168b47b9/html5/thumbnails/6.jpg)
Consumer Behavior
• Loyal• A mix of modern and traditional• Connoisseurs of coffee• Know exactly what they want• Serious buyers• Planned decision making
![Page 7: Fresh & Ground Brand Alliance](https://reader034.fdocuments.in/reader034/viewer/2022042816/5599c3e61a28abe7168b47b9/html5/thumbnails/7.jpg)
Metrics
• Average walk-ins of 60 customers a day.• Over 8 Lakh bills in a month.• Strong customer base of over 6 Lakhs
![Page 8: Fresh & Ground Brand Alliance](https://reader034.fdocuments.in/reader034/viewer/2022042816/5599c3e61a28abe7168b47b9/html5/thumbnails/8.jpg)
Loyalty
• 4 lakh members• 80% of total
transactions from loyalty program members
• Frequency of visit- Thrice/month
• High stickiness
![Page 9: Fresh & Ground Brand Alliance](https://reader034.fdocuments.in/reader034/viewer/2022042816/5599c3e61a28abe7168b47b9/html5/thumbnails/9.jpg)
![Page 10: Fresh & Ground Brand Alliance](https://reader034.fdocuments.in/reader034/viewer/2022042816/5599c3e61a28abe7168b47b9/html5/thumbnails/10.jpg)
The New Look Of F ’n G
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Offerings• Displays• Leaflet distribution
– With bill– In carry bag
• Standees, Danglers, Posters, Banners or any other communication materials.
• Product Sampling• Carry Bag Branding• Data Base collection• Response driven contents
![Page 14: Fresh & Ground Brand Alliance](https://reader034.fdocuments.in/reader034/viewer/2022042816/5599c3e61a28abe7168b47b9/html5/thumbnails/14.jpg)
Front Desk Branding
Danglers
Notice Board
Display Showcas
e
Tent Card
Branding Options
Wall Branding
![Page 15: Fresh & Ground Brand Alliance](https://reader034.fdocuments.in/reader034/viewer/2022042816/5599c3e61a28abe7168b47b9/html5/thumbnails/15.jpg)
Thank you