Reaching out to the
Seasoned Audience
Overview
• Subsidiary of India's largest coffee conglomerate, Amalgamated Bean Coffee Trading Company Ltd
• Largest organized retail player in the Roast and Ground filter coffee segment
• Present in Karnataka, Tamil Nadu, Andhra Pradesh, Pondicherry, Kerala & Maharashtra– 410+ outlets
The Reach
• Reaching over 4,00,000 homes every month• Coffee outlets within reach– In main shopping areas– Residential areas
• The only player in its kind to have a loyalty program
Uniqueness - Customization
• Roast & Ground concept – Assuring freshness• Options and choices of blends – Avg. 10 blends – Upto 22 blends– Customized blends
Customer Profile
• SEC A & B– Women -60%; Men– 40%
• Age 30 and above• High spending power
Consumer Behavior
• Loyal• A mix of modern and traditional• Connoisseurs of coffee• Know exactly what they want• Serious buyers• Planned decision making
Metrics
• Average walk-ins of 60 customers a day.• Over 8 Lakh bills in a month.• Strong customer base of over 6 Lakhs
Loyalty
• 4 lakh members• 80% of total
transactions from loyalty program members
• Frequency of visit- Thrice/month
• High stickiness
The New Look Of F ’n G
Offerings• Displays• Leaflet distribution
– With bill– In carry bag
• Standees, Danglers, Posters, Banners or any other communication materials.
• Product Sampling• Carry Bag Branding• Data Base collection• Response driven contents
Front Desk Branding
Danglers
Notice Board
Display Showcas
e
Tent Card
Branding Options
Wall Branding
Thank you
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