Freedom, Flexibility, and Fun!

Carrie Donohue

Background

Media Relations Coordinator’s Job

Generation X

•Family bonding•Safety•Comfort, elegant and class•Lots of room to relax•“Pursue your passions”

Communication: Generation X

Generation Y

•Affordable• Worry free•“No man left behind”•Tech savvy connections

Communication:Generation Y

Teens/Tweens

•“Cool” factor•Freedom, Fun and Flexibility

Communication:Teen/Tween

http://blog.insites.eu/2011/11/22/we-got-a-crush-on-youth-results-of-a-global-youth-research-community/1.

http://www.nfp.net.au/communicating-with-baby-boomers-gen-x-and-gen-y.html2.

http://www.brandchannel.com/features_effect.asp?pf_id=1563.