Freedom, Flexibility, and Fun!
Carrie Donohue
Media Relations Coordinator’s Job
Generation X
•Family bonding•Safety•Comfort, elegant and class•Lots of room to relax•“Pursue your passions”
Communication: Generation X
Generation Y
•Affordable• Worry free•“No man left behind”•Tech savvy connections
Communication:Generation Y
Teens/Tweens
•“Cool” factor•Freedom, Fun and Flexibility
Communication:Teen/Tween
http://blog.insites.eu/2011/11/22/we-got-a-crush-on-youth-results-of-a-global-youth-research-community/1.
http://www.nfp.net.au/communicating-with-baby-boomers-gen-x-and-gen-y.html2.
http://www.brandchannel.com/features_effect.asp?pf_id=1563.